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An organization's website can be a powerful lead and sales generator. While most organizations have a website, many are little more than a brochure posted online. Learn how to leverage the information gained from Google Analytics to improve your website, your sales and your business. Learn the basics of Google Analytics and various metrics, along with Quick Fixes you can use to improve your website right away. Learn how to find what needs fixing and determine which fixes have the most impact on your bottom line. Use insights gained through Google Analytics to learn more about your customers, their needs and wants, and how well your marketing is performing.