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Saym Basheer
http://bit.ly/sitwithsaym
Systematic Inventive Thinking
Background & History of SIT
Jacob Goldenberg Drew Boyd
Innovation ?
Innovation ?
Are YOU an innovator ?
Let’s find out ...
what do you observe in these images / products ?
what innovation looks like
what innovation looks like
Innovation Principles
Closed World (principle)
The Closed World condition dictates that when we
come to invent something new, we make use only o...
Closed World (principle)
Impediments to Innovation
Structural Fixedness is the tendency to view
objects as a whole; as a gestalt.
This often makes it difficult to imagine ho...
Functional fixedness is a
cognitive bias that limits a person
to using an object only in the way
it is traditionally used....
Fixedness o.O
Fixedness O.O
Brainstorming != Innovation
Still Brainstorming !
Focus group :(
Innovation Framework
Function Follows Form
Innovation Tools
Subtraction
The idea in Subtraction is to remove (subtract) a
seemingly essential component from a product and
find usages...
Subtraction
Walkman
Instant Soup/Noodles
DeCaffeinated Coffee
Kid’s chair suspended from table (no legs)
iPod Nano
iTouch
Subtraction
New Restaurant ActivityLet’s practice
1. List the product’s components. 6. Identify possible challenges and come up with i...
The idea in Task Unification is to assign a new task to
an existing resource. Using Task Unification is a
great way to ove...
Air Cooled VW Beetle
ReCaptcha
Task Unification
antenna example
oil refinery example
Task Unification
Multiplication
The idea in Multiplication is to create one or more copies of a product’s
component. Change the copy in som...
Multiplication
The idea in Division is to divide the product and/or one or more of its
components and then rearrange them to form a new p...
Detachable fuel rockets.
Airconditioning Split unit.
Epoxy glue.
Bitesize chocolates.
Division
The basic principle underlying this tool is creating and dissolving
dependencies between variables of a product.
Attribute...
Color changing toothbrush with usage.
Color changing beer cans with temperature.
Rain sensing car wipers.
Attribute Depend...
Systematic Inventive Website www.sitsite.com
Book. Inside the Box.www.insidetheboxinnovation.com/
View presentation at bit...
Systematic Inventive Thinking (SIT)
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Systematic Inventive Thinking (SIT)

A framework for adding innovation to a product, process or design.

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Systematic Inventive Thinking (SIT)

  1. 1. Saym Basheer http://bit.ly/sitwithsaym Systematic Inventive Thinking
  2. 2. Background & History of SIT Jacob Goldenberg Drew Boyd
  3. 3. Innovation ?
  4. 4. Innovation ? Are YOU an innovator ? Let’s find out ...
  5. 5. what do you observe in these images / products ?
  6. 6. what innovation looks like
  7. 7. what innovation looks like
  8. 8. Innovation Principles
  9. 9. Closed World (principle) The Closed World condition dictates that when we come to invent something new, we make use only of elements existing in the product. OR its immediate environment. Creativity thrives under constraints
  10. 10. Closed World (principle)
  11. 11. Impediments to Innovation
  12. 12. Structural Fixedness is the tendency to view objects as a whole; as a gestalt. This often makes it difficult to imagine how the product could be reorganized to look differently. Structural Fixedness monolithic v.s. modular
  13. 13. Functional fixedness is a cognitive bias that limits a person to using an object only in the way it is traditionally used. Functional Fixedness Karl Duncker’s Candle Experiment
  14. 14. Fixedness o.O
  15. 15. Fixedness O.O
  16. 16. Brainstorming != Innovation
  17. 17. Still Brainstorming !
  18. 18. Focus group :(
  19. 19. Innovation Framework
  20. 20. Function Follows Form
  21. 21. Innovation Tools
  22. 22. Subtraction The idea in Subtraction is to remove (subtract) a seemingly essential component from a product and find usages for the newly created product.
  23. 23. Subtraction
  24. 24. Walkman Instant Soup/Noodles DeCaffeinated Coffee Kid’s chair suspended from table (no legs) iPod Nano iTouch Subtraction
  25. 25. New Restaurant ActivityLet’s practice 1. List the product’s components. 6. Identify possible challenges and come up with initial thoughts on ways to overcome them. 2. Choose an essential component ★ Hold your judgements ! 7. Adjust the new product accordingly. 3. Subtract it together with its function (as is). 8. Describe the result in detail. 4. Visualize the resulting form i.e. Virtual Product – use words or a sketch. 9. Subtract the same component and replace its function by using an element from the Closed World. 5. Identify benefits, advantages and values for potential customers. Iterate steps 5--8. Iterate steps 2--10 with a different essential component. Note: remember to follow the path of most resistance.
  26. 26. The idea in Task Unification is to assign a new task to an existing resource. Using Task Unification is a great way to overcome functional fixedness. Cultures that are poor in resources are likely to adopt the Task Unification mind-set. Task Unification
  27. 27. Air Cooled VW Beetle ReCaptcha Task Unification
  28. 28. antenna example oil refinery example Task Unification
  29. 29. Multiplication The idea in Multiplication is to create one or more copies of a product’s component. Change the copy in some way to create new possibilities and add it to the original. The two keywords for this tool are: ★ More: add more copies of something that exists in the product ★ Different: change those copies according to some parameter.
  30. 30. Multiplication
  31. 31. The idea in Division is to divide the product and/or one or more of its components and then rearrange them to form a new product. Division can help us overcome Structural Fixedness, since it forces us to consider different structures, either on the level of the product as a whole or on the level of an individual component. Division
  32. 32. Detachable fuel rockets. Airconditioning Split unit. Epoxy glue. Bitesize chocolates. Division
  33. 33. The basic principle underlying this tool is creating and dissolving dependencies between variables of a product. Attribute Dependency In Attribute Dependency we work with variables rather than components (as we did when working with the other tools). A variable is, obviously, something that varies; something that has the potential to change values. They are easy to identify as parameters that can change within a component or product.
  34. 34. Color changing toothbrush with usage. Color changing beer cans with temperature. Rain sensing car wipers. Attribute Dependency
  35. 35. Systematic Inventive Website www.sitsite.com Book. Inside the Box.www.insidetheboxinnovation.com/ View presentation at bit.ly/sitwithsaym Saym Basheer saym@xerionsoft.com @xerionsoft Resources

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