1. Backgrounds Situation of Rural areas in India The largest number of hungry people in the world 42% of the world’s undernourished children All 17 states scored as significantly worse Twelve of the 17 states fall into the “ alarming” category Source : INDIA STATE HUNGER INDEX
1. Backgrounds Causes of Poverty of Rural areas in India -The rising food demand of an increasing population -Increasing debts and declining returns Knowledge to use available resources and technology for enhancing productivity of the agricultural sector Locally relevant content production and distribution Source : OneWorld Foundation India -Lack of knowledge that could immediately improve their livelihoods Needs!
1. Backgrounds Previous approach to Problems Too much cost : Time, Human resources, Money -India has the second largest number of extension workers in the world- more than 100,000 - On average, it costs an NGO $30 to convince a group of farmers to adopt a new agricultural practice. Agricultural extension in India source : techsangam Problems!
Digital Green’ approaches to Problems - Simple and cost-effective technology tools for agricultural extension using video to disseminate agricultural practices: cost-realistic technologies - Reducing the need for expert help for each farmer localized to a region and cater to the agricultural practices particular to that region - Partnering with local organizations that are already working on agricultural extension programs Combining technology and social organization 2. Technology and Social organization Cost to convince a group of farmers to adopt a new agricultural practice From $30 to $3 . Source : OneWorld Foundation India New Approach!
3. How it works Initiation Diffusion Production Mobilization Situational Analysis Capacity Building Content Identification Story Boarding Shooting Editing Editing Adaptation Dissemination Work flow of Digital Green system
3. How it works Initiation Diffusion Production Mobilization Situational Analysis Capacity Building Work flow of Digital Green system Video Manager
3. How it works Initiation Diffusion Production Content Identification Story Boarding Shooting Editing Work flow of Digital Green system Taking place to select topics for filming agricultural practices on Locally relevant videos produced by local people
3. How it works Initiation Diffusion Production Reporting Adaptation Dissemination Work flow of Digital Green system
3. How it works A center of excellence through the concerted efforts of NGOs and experts Neighboring villages that also need help, but which are difficult to reach Designed to work as a decentralized network of hubs and spokes
3. How it works Content Quality Partnership Standard Operating Procedures Participatory Research Efforts to get closer to farmers
3. How it works Content Quality -Partner- A very good understanding of farmer needs The process of technology delivery
3. How it works Content Quality Standard Operating Procedures (SOPs) include checkpoints to ensure that videos are vetted by the domain experts in our partner at various stages of the video production process Focusing on providing input to periodically review content Ensuring that they have adequate capacity and systems
3. How it works Content Quality -Participatory Research- Conducting research trials in a participatory manner on actual farmer fields Videos alongside relevant data including geography, seasonality, crop, practice, partner, interest, clarity, and effectiveness
Taking 1.3 days to operationalize each additional village in the first year and 0.6 days in the second year 4. Effects
4. Effects Representing a novel approach Supporting digitalGreen By purchasing items Having opportunities to relate with the actual farmers that we work with in the field to raise awareness and fundraise in the development sector