Yhs personal branding_2014_slideshare

295 views

Published on

  • Be the first to comment

  • Be the first to like this

Yhs personal branding_2014_slideshare

  1. 1. PERSON AL BRANDIN G WORKSH OP 17th March 2014 at the Young Hoteliers Summit in Lausanne Youri Sawerschel, Bridge.Over Group
  2. 2. WIN WHAT YOU LOVE WHAT PAYS WELL WHAT YOU ARE GOOD AT RICH BUT BORE D HAPP Y BUT POO R JUST A DREA M HOW TO GET YOUR DREAM JOB? Chart by David Hamil
  3. 3. How did it get so late so soon? Don’t wait to work on your personal branding!
  4. 4. WHAT DO THEY STAND FOR?
  5. 5. PEOPLE BRANDING ?Why is it important?
  6. 6. The job market has changed
  7. 7. GET THE JOB YOU WANT ATTRACT CLIENTS CONVINCE PARTNERS ATTRACT INVESTORS LAUNCH YOUR BUSINESS ENTER BUSINESS SCHOOL FAST-TRACK YOUR JOB A good personal branding will help you:
  8. 8. PICK 3 VALUES THAT REPRESE NT YOU SKILLS (SOFT + HARD) CHARACTER TRAITS WORK EXPERIENCE Generous, outgoing, go- getter, diplomatic, straightforward, visionary, p assionate Academic excellence, languages spoken, training, specific diploma, large network Corporate, International exposure, Entrepreneurial ventures, charity, pro-bono work, out-of-work/study projects
  9. 9. FOR INSTAN CE: ENTREPRENEUR RISK TAKER CREATIVE
  10. 10. CAN YOU PROVE IT? VALUE 1 VALUE 3 VALUE 2 YOUR BRAND CLAIMS YOUR BRAND PROOFS RISK TAKER ENTREPRENEUR CREATIVE CLIMBED KILIMANJARO CREATED 2 STARTUPS GRADUATED IN DESIGN
  11. 11. DEFINE YOUR VALUES TEST & PROVE THEM WRITE YOUR ELEVATOR PITCH Blog LinkedinPublications Referrals Interviews Networking events Extra-curricular activities CV Twitter Speaking engagements Pro bono activities 1 2 3 YOUR UNIQUE POSITIONIN G
  12. 12. youri@bridge- over.com @YouriSawerschelBridge.Over Group THANK YOULearn more on bridge- over.com This presentation has been prepared exclusively for the internal use of the recipient and does not carry any right of publication or disclosure to any other party. This presentation is incomplete without reference to and should be viewed solely in conjunction with the oral briefing provided by Bridge.Over Group S.A. Neither this report nor its content may be used for any other purpose without prior written consent of Bridge.Over Group S.A. The information in this presentation is based upon publicly available information and reflects prevailing conditions and our views as of this date, all of which are accordingly subject to change. In preparing this report, we have relied upon and assumed, without independent verification, the accuracy and completeness of any information available from public sources. The information contained in this presentation is of general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavour to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act upon such information without appropriate professional advice after a thorough examination of the particular situation. Whilst the information presented and views expressed in this presentation and the oral briefing have been prepared in good faith, Bridge.Over Group S.A. accepts no responsibility or liability to any party in connection with such information or views.

×