PERSONAL
BRANDING
WORKSHOP
17th March 2014 at the Young
Hoteliers Summit in Lausanne!
Youri Sawerschel, Bridge.Over Group
WIN
WHAT
YOU LOVE
WHAT
PAYS
WELL
WHAT
YOU ARE
GOOD AT RICH
BUT
BORED
HAPPY
BUT
POOR
JUST A
DREAM
HOW TO GET
YOUR DREAM
JOB...
How did it get so
late so soon? 
Don’t wait to work on
your personal branding!
WHAT DO THEY STAND FOR?
PEOPLE
BRANDING?
Why is it important?!
The job market has changed!
GET THE JOB YOU WANT
ATTRACT CLIENTS
CONVINCE PARTNERS
ATTRACT INVESTORS
LAUNCH YOUR BUSINESS
ENTER BUSINESS SCHOOL
FAST-T...
PICK 3
VALUES THAT
REPRESENT
YOU
SKILLS (SOFT + HARD)
CHARACTER TRAITS
WORK EXPERIENCE
Generous, outgoing, go-getter, dipl...
FOR
INSTANCE:
ENTREPRENEUR
RISK TAKER
CREATIVE
CAN YOU
PROVE IT?
VALUE 1
VALUE 3
VALUE 2
YOUR BRAND
CLAIMS
YOUR BRAND
PROOFS
RISK TAKER
ENTREPRENEUR
CREATIVE
CLIMBED KIL...
DEFINE YOUR VALUES
TEST & PROVE THEM
WRITE YOUR ELEVATOR
PITCH
Blog!
Linkedin!Publications!
Referrals!
Interviews!
Network...
youri@bridge-over.com @YouriSawerschelBridge.Over Group
THANK YOU
Learn more on
bridge-over.com
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  presenta,on	
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Personal branding: A simple tool to position yourself in a competitive job market

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Are you creative? Do you you have an entrepreneurial mindset? Have you worked in several countries? Are you a statistics wizard? No matter what your skills or pedigree are, it is about identifying the areas where you are really good at and combining them. Many people are good at accounting, but how many are also creative and boast international exposure?

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Personal branding: A simple tool to position yourself in a competitive job market

  1. 1. PERSONAL BRANDING WORKSHOP 17th March 2014 at the Young Hoteliers Summit in Lausanne! Youri Sawerschel, Bridge.Over Group
  2. 2. WIN WHAT YOU LOVE WHAT PAYS WELL WHAT YOU ARE GOOD AT RICH BUT BORED HAPPY BUT POOR JUST A DREAM HOW TO GET YOUR DREAM JOB? Chart by David Hamil!
  3. 3. How did it get so late so soon?  Don’t wait to work on your personal branding!
  4. 4. WHAT DO THEY STAND FOR?
  5. 5. PEOPLE BRANDING? Why is it important?!
  6. 6. The job market has changed!
  7. 7. GET THE JOB YOU WANT ATTRACT CLIENTS CONVINCE PARTNERS ATTRACT INVESTORS LAUNCH YOUR BUSINESS ENTER BUSINESS SCHOOL FAST-TRACK YOUR JOB EVOLUTION A good personal branding will help you:!
  8. 8. PICK 3 VALUES THAT REPRESENT YOU SKILLS (SOFT + HARD) CHARACTER TRAITS WORK EXPERIENCE Generous, outgoing, go-getter, diplomatic, straightforward, visionary, passionate! ! ! ! Academic excellence, languages spoken, training, specific diploma, large network! Corporate, International exposure, Entrepreneurial ventures, charity, pro-bono work, out-of-work/study projects! !
  9. 9. FOR INSTANCE: ENTREPRENEUR RISK TAKER CREATIVE
  10. 10. CAN YOU PROVE IT? VALUE 1 VALUE 3 VALUE 2 YOUR BRAND CLAIMS YOUR BRAND PROOFS RISK TAKER ENTREPRENEUR CREATIVE CLIMBED KILIMANJARO CREATED 2 STARTUPS GRADUATED IN DESIGN
  11. 11. DEFINE YOUR VALUES TEST & PROVE THEM WRITE YOUR ELEVATOR PITCH Blog! Linkedin!Publications! Referrals! Interviews! Networking events! Extra-curricular activities! CV! Twitter! Speaking engagements! Pro bono activities! 1 2 3 YOUR UNIQUE POSITIONING
  12. 12. youri@bridge-over.com @YouriSawerschelBridge.Over Group THANK YOU Learn more on bridge-over.com This  presenta,on  has  been  prepared  exclusively  for  the  internal  use  of  the  recipient  and  does  not  carry  any  right  of  publica,on  or  disclosure  to  any  other  party.  This   presenta,on  is  incomplete  without  reference  to  and  should  be  viewed  solely  in  conjunc,on  with  the  oral  briefing  provided  by  Bridge.Over  Group  S.A.  Neither  this  report  nor   its  content  may  be  used  for  any  other  purpose  without  prior  wriCen  consent  of  Bridge.Over  Group  S.A.    The  informa,on  in  this  presenta,on  is  based  upon  publicly  available   informa,on  and  reflects  prevailing  condi,ons  and  our  views  as  of  this  date,  all  of  which  are  accordingly  subject  to  change.  In  preparing  this  report,  we  have  relied  upon  and   assumed,  without  independent  verifica,on,  the  accuracy  and  completeness  of  any  informa,on  available  from  public  sources.    The  informa,on  contained  in  this  presenta,on   is  of  general  nature  and  is  not  intended  to  address  the  circumstances  of  any  par,cular  individual  or  en,ty.    Although  we  endeavour  to  provide  accurate  and  ,mely   informa,on,  there  can  be  no  guarantee  that  such  informa,on  is  accurate  as  of  the  date  it  is  received  or  that  it  will  con,nue  to  be  accurate  in  the  future.  No  one  should  act   upon  such  informa,on  without  appropriate  professional  advice  aGer  a  thorough  examina,on  of  the  par,cular  situa,on.    Whilst  the  informa,on  presented  and  views   expressed  in  this    presenta,on  and  the  oral  briefing  have  been  prepared  in  good  faith,  Bridge.Over  Group  S.A.  accepts  no  responsibility  or  liability  to  any  party  in  connec,on   with  such  informa,on  or  views.    

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