Marketing & Social Media


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Presented by Jenny Heyns of Growing Technologies and Dan Herbert of Vectec for SWaMFest VII. For more information see and

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Marketing & Social Media

  1. 1. Marketing & Social Media<br />
  2. 2. Marketing & Social Media Agenda<br />Introduction<br />Statistics<br />Getting Started with Social Media<br />What can Social Media do for me?<br />What are you doing now?<br />What can I be doing?<br />Wrap Up<br />Q & A<br />
  3. 3. The Stats are there…<br />46% of daily searches are for info on Products or Services<br />78% of Internet users conduct product research online<br />38,000,000 people in the US age 13 – 80 said their purchasing decisions are influenced by social media, a 14% increase in the past six months<br />A new member joins LinkedIn every second<br />YouTube is the second largest search engine in the world<br />40% of US companies use Blogs for marketing purposes<br />
  4. 4. Facebook<br />Facebook officially hit the half-billion member mark last year, there are now some 700m Facebook users worldwide.<br />The average Facebook user creates 90 pieces of content each month.<br />People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.<br />The “Like” Button – Users who use the “Like” Button have 2x the number of friends in their network. Adding the “Like” Button can increase traffic up to 500% (Source: Mashable)<br />
  5. 5. LinkedIn<br />LinkedIn has grown by an impressive 100 percent from last year, it now has over 100 million users across the globe. Interestingly, 56% of these users are from outside of the US<br />There were nearly 2 billion people searches on LinkedIn during 2010<br />More than one million companies have LinkedIn Company Pages<br />
  6. 6. Twitter<br />Since April, Twitter has gained 40 million users and a 62 percent increase in mobile use of the platform<br />1,000,000 people view customer service related tweets every week, with 80% of them being critical or negative in nature <br />Twitter now states that 95m tweets are written each day. This is a staggering 250% increase<br />
  7. 7. YouTube<br />176,000,000 US Internet users watched online video content in May 2011, an average of 15.9 hours per viewer <br />More than 24 hours of video is uploaded to YouTube every minute<br />
  8. 8. Getting Started with Social Media<br />Step 1. Listen To What People Are Already Saying<br />Step 2. Participate In The Conversation<br />Step 3. Create, Share, And Build Your Presence<br />Step 4. Stay At It And Meet People In The Real World<br />
  9. 9. Listen To What People Are Saying<br />Who, What, Where, and What??<br />AllTop and Technorati <br />RSS Feeds (Really Short Syndication) <br />All your industry experts in one place<br />Google Reader/Outlook/Feedburner/Bloglines<br />Blogs will lead you to the “where”<br />Social Media/Mailing Lists/Forums<br />Social News Sites <br />What are they saying about YOU!<br />
  10. 10. Participate in the Conversation<br />Comment regularly on blogs<br />well thought out comments brings attention to you/your company<br />Answer Questions <br />You are the expert in your industry, show it off<br />Develop a following on Social Networks<br />Share what you find with others who are interested<br />Respond when mentioned<br />Jump at the chance to keep the public interested<br />
  11. 11. What can SM do for me?<br />
  12. 12. What can SM do for me?<br />
  13. 13. Create, Share, and Build<br />Creation<br />Commenter <br />Audio / Video<br />Sticking to a network or community<br />Starting a blog<br />How “geek” do you want to be?<br />Choose your URL wisely (Hint: SEO)<br />Theme of blog should be carefully considered<br />
  14. 14. Create, Share, and Build (cont.)<br />The actual Writing part… Let it all out<br />Writer’s block? ‘There’s an app for that’<br />Started writing, now what?<br />Is your site engaging? <br />Does it lead to conversions? <br />Are you reaching the correct customers?<br />Choose a metric to focus on, Pageviews? Subscribers? Growth %? Etc<br />
  15. 15. Stick-to-itive-ness and Real People<br />This won’t happen over night, more like several months<br />If it sounds like a lot of work, then it will be work… <br />Networking (IN PERSON)<br />Conferences, tweetups, workshops<br />There are real people behind those avatars, and monikers, talk to them!!! <br />
  16. 16. What are you doing now?<br />No site at all<br />Brochure<br />Company Information<br />Contact Us<br />Product/Services Description<br />Social Media – Step 1<br />Facebook and Twitter links<br />Links to YouTube<br />RSS for News, events, etc.<br />
  17. 17. What Can You Be Doing?<br />Social Media – Step 2<br />Facebook and Twitter Feeds (back and forth)<br />YouTube Integration (seamless)<br />Consume External RSS Feeds<br />Blogging<br />Build a Community – when it makes sense<br />Site Membership<br />Restricted access<br />Full Facebook Integration – registration, like buttons, etc.<br />eCommerce<br />Increase Site Content – Be a source of information<br />Share This<br />Comments/Replies<br />
  18. 18. What is right for me?<br />Choose the right Social Media solutions for you and your organization<br />Don’t choose easiest but smartest<br />Let social media do some of the work<br />
  19. 19. What is Right for Me?<br />What is your goal and how is your target?<br />Build Credibility? – Executives or a very specific niche is your target (services)<br />Reaching more potential buyers? – All about the numbers (products)<br />How much time can you or people within your organization dedicate?<br />
  20. 20. Tips for Services<br />Increase content on website<br />Add external RSS Feed(s) – become a source of information<br />Adds rich content to your site that has little to no management on your part<br />Add insightful content – Blogging<br />Active commenting and replies – can be time consuming but builds credibility and increases networking <br />Add Site RSS<br />Look at other ways to share/feature content<br />Share This<br />Tweet<br />Email Newsletters<br />Dynamic Home page content<br />Facebook Like Button<br />
  21. 21. Tips for Products<br />Facebook Integration – use the social community to reach millions of people – Facebook Like Box<br />Online Catalog – ecommerce community<br />Makes way for punch out catalogs<br />Add ratings to products<br />Add email to a friend<br />YouTube<br />Demo Videos<br />Product Videos<br />RSS – for new or featured products or products on sale<br />Other ways to share/feature content<br />Email Newsletter<br />Dynamic Home Page<br />
  22. 22. Is it Working?<br />Site Statistics - Analytics<br />Reviewing comments<br />Analyzing Membership/Community<br />Client Feedback<br />
  23. 23. Wrapping It Up<br />Focus on what works for You and Your Organization<br />Change or remove what is not working<br />Do not over task yourself – it won’t work if you can’t maintain it<br />Social Media is ever changing but not all are going to be the next “Facebook”<br />Social Media – Phase it in<br />
  24. 24. Contact Us<br />Dan Herbert – VECTEC, Inc<br /><br /><br />Jenny Heyns – Growing Technologies<br /><br /><br />