DealPro Media Training/PR Webinar


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  • DealPro Media Training/PR Webinar

    1. 1. DealPro PR/Media Training<br />Presented by Emanate<br />March 30, 2011<br />
    2. 2. Agenda<br />Media types – broadcast, online, social media, short and long-lead media<br />Pitching Basics<br />Email Subject Lines – How to Stand Out<br />Conversations with Media<br />Broadcast Basics<br />Media Momentum – Maintaining Relationships<br />Key Moments-in-Time<br />Questions<br />
    3. 3. Media Types<br />
    4. 4. Pitching Basics<br />4<br />
    5. 5. Email Subject Lines – How to Stand Out<br />Ask yourself:<br /><ul><li>Would YOU open this email from a complete stranger?
    6. 6. Does this sound interesting enough to open?
    7. 7. Does this sound like spam or junk mail?</li></ul>Crafting subject lines:<br /><ul><li>Be short and snappy
    8. 8. Provocative but not trashy
    9. 9. Relevant and newsy</li></ul>Samples:<br /><ul><li> Fun and Frugal Mother’s Day Gift Ideas from [Insert Your Website]
    10. 10. [Insert Your City] Resident Offers Top 10 Ways to Save on Summer Travel
    11. 11. Rising Gas Prices – Tips on Saving at the Pump (Or any attention-grabbing subject line relevant to the current hot topic you are addressing)</li></ul>5<br />
    12. 12. Conversations with Media<br />6<br />
    13. 13. Broadcast Basics<br />The 4T’s<br /><ul><li>Topic
    14. 14. Time
    15. 15. Tone
    16. 16. Title</li></li></ul><li>Reaching Out to Local Broadcast<br />Who to Contact at Broadcast Stations:<br />Every broadcast station has an assignment desk and a planning editor<br />Generally you can look up your local broadcast station’s assignment desk phone and email by visiting their website (or feel free to reach out to Emanate if you need help). You can start off by sending the assignment desk an email and then following up via phone<br />For future stories (for example, you’re pitching yourself for an on-air segment about saving on summer travel), you can reach out to the planning editor first who usually handles guest bookings and other non-breaking news stories. Call the assignment desk to obtain that person’s contact info.<br />Broadcast newsrooms are very busy environments so its even more pertinent for you to be straight to the point when calling assignment desks. Try to keep their newscasts in mind (if you’re calling during their morning newscast, noon newscast, etc., they might not be as attentive to you)<br />Most broadcast stations also have a consumer reporter. This person is also a good person to pitch yourself to as they often cover bargain/money-saving topics. <br />
    17. 17. Media MomentumKeeping the Conversation Going<br /><ul><li>Read the journalist’s writing
    18. 18. Follow their twitter feed
    19. 19. Provide sources and story ideas
    20. 20. Check-in every so often
    21. 21. Invite them out for coffee or lunch
    22. 22. Congratulate them on a promotion
    23. 23. Remember their birthday</li></li></ul><li>Key Moments-in-Time<br />Key topics media tend to cover:<br /><ul><li>Earth Day (April 22) – Tips on being green and saving money
    24. 24. April – Financial Literacy Month
    25. 25. Saving on travel – particularly during peak months such as Memorial Day Weekend, Fourth of July, Labor Day Weekend, holidays
    26. 26. Mother’s Day gift ideas
    27. 27. Dads and Grads gift ideas
    28. 28. Saving on Back-to-School
    29. 29. Holiday shopping (media usually start researching these stories as early as October, so start reaching out to your local paper or news station as soon as possible)</li></li></ul><li>Questions<br />