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Why Every Business Should Care About Their Online Presence

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In this talk, we will present different components of an online visibility campaign and their impact on business. We will introduce elements of Brand Awareness, Social Media, Pay-Per-Click campaigns and, especially, advantages of SEO (Search Engine Optimisation). We will also look at the examples of user behaviour and perception in terms of company's online activities.

Finally, we will answer the main subject question: Why every business should care about their online presence?

Published in: Internet
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Why Every Business Should Care About Their Online Presence

  1. 1. ONLINE PRESENCE Why every business should care about their 14TH NOVEMBER 2017 | WARWICK BUSINESS SCHOOL Rad Paluszak Director of SEO at SUSO Digital
  2. 2. Online Presence
  3. 3. Website Online Presence company website corporate portal e-commerce / online shop blog / affiliate website landing page // ...
  4. 4. OK, I HAVE IT, WHAT NEXT?
  5. 5. HOW DO I MAKE MONEY? SELL PRODUCTS SELL SERVICES
  6. 6. WHAT DO I NEED TO SELL? VISIBILITY POPULARITY ONLINE PRESENCE
  7. 7. VISIBILITY
  8. 8. POPULARITY
  9. 9. ONLINE VISIBILITY CAMPAIGN
  10. 10. Channels Social media Pay-Per-Click YouTube SEO
  11. 11. 1.871 B ACTIVE FACEBOOK USERS WORLDWIDE (JAN 2017) 475 950 1,425 1,900 Facebook W hatsApp M essenger W eC hat Instagram Tum blr Tw itter Snapchat Skype Pinterest LinkedIn 0
  12. 12. MILLENIALS AND SOCIAL MEDIA
  13. 13. BRANDS USING SOCIAL MEDIA
  14. 14. BRANDS USING SOCIAL MEDIA
  15. 15. BRANDS USING SOCIAL MEDIA
  16. 16. BRANDS USING SOCIAL MEDIA
  17. 17. Channels Social media Pay-Per-Click YouTube SEO
  18. 18. 92.49% Google Search Engine global share
  19. 19. PPC vs AdWords Interest over time
  20. 20. ~ 96% of the overall revenue Google makes from advertising
  21. 21. GOOGLE ADS EXAMPLES
  22. 22. GOOGLE ADS EXAMPLES
  23. 23. FACEBOOK ADS EXAMPLES
  24. 24. PPC ADS EXAMPLES
  25. 25. Channels Social media Pay-Per-Click YouTube SEO
  26. 26. DESKTOP VS MOBILE
  27. 27. DESKTOP VS MOBILE
  28. 28. YOUTUBE BRAND VIDEOS
  29. 29. YOUTUBE BRAND VIDEOS Search: "Allegro English for Beginners"
  30. 30. Channels Social media Pay-Per-Click YouTube SEO
  31. 31. IS IT IMPORTANT TO BE RANKING IN THE TOP 10?
  32. 32. DESKTOP SEARCH
  33. 33. MOBILE SEARCH
  34. 34. 40,000 search queries per second searches per year 2012 2016 searches per day3.5B 1.2T 63,000 5.5B 2.0T
  35. 35. LOCAL SEARCH
  36. 36. LOCAL SEARCH
  37. 37. LOCAL SEARCH
  38. 38. Search Engine Optimisation
  39. 39. Search Engine Optimisation
  40. 40. BRAND AWARENESS CAMPAIGNS Referral Programs Guest Content & Publishing (eg. LinkedIn articles) Infographics Freemium With Credit Partnerships Freebies Social Media Contests Unique Personality (eg. personas) Podcasts Remarketing Controversy Influencer Marketing
  41. 41. WHY EVERY BUSINESS SHOULD CARE ABOUT THEIR ONLINE PRESENCE?
  42. 42. Rad Paluszak /radpaluszak @radpaluszak https://paluszak.me rad@paluszak.me THANK YOU! SUSODIGITAL.COM
  43. 43. Q&A SUSODIGITAL.COM

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