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My SEO Journey - SUSO Meeting in Kiev, March 2018

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My SEO Journey - How Different are Global SEO Trends?
Analysis, Experiments and Development Based on Practical Experience from Working in USA, European and Asian markets.

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My SEO Journey - SUSO Meeting in Kiev, March 2018

  1. 1. My SEO Journey By Rad Paluszak - Director of SEO at SUSO Digital
  2. 2. How Different are Global SEO Trends? Analysis, Experiments and Development Based on Practical Experience from Working in USA, European and Asian markets.
  3. 3. Director of SEO Rad Paluszak - SEO Assistant - Sunrise System - SEO Consultant - Sunrise System - Senior SEO Consultant - Sunrise System - SEO Specialist - Sunrise System - Senior SEO Specialist - Sunrise System - Interim SEO Team Leader - Sunrise System - Head of SEO - Couporando GmbH (Berlin) - Head of SEO - Neadoo Digital Ltd (London) - Director of SEO - SUSO Digital (London)
  4. 4. Countries I did SEO in Poland United Kingdom United States Germany Australia Netherlands Czech Republic Poland Denmark Belgium France Italy Sweden ...
  5. 5. Is SEO different in different countries? In general, as we all know, Google has the same guidelines for different countries. However, there are definitely some nuances in the approach to campaigns run in different countries. Both SEO and customer service have some specific differences.
  6. 6. Understanding the market, clients and different expectations Designed by Freepik
  7. 7. Clients: Differences - Culture - Habits - Environment - Character - Etiquette - Expectations - Timezone Everyone is different!
  8. 8. Clients: Similarities - Expectations - Requirements - Deliverables - Work ethic - Disappointments / Gratification - Challenges
  9. 9. Target audience Culture and environmental differences force marketers to approach the target audience differently in different countries. Some obvious elements of the campaign might not be applicable across the globe. 01 | Advertisement 02 | Content and wording 03 | Language differences 04 | Character, ethic and expectations 05 | Public holidays and festive periods
  10. 10. What about SEO? Content, Technical and Algorithmic Differences
  11. 11. Language and content
  12. 12. Real Issue: Grammar Schuhe - Zehenschuhe - Sommerschuhe - Bootschuhe - Laufschuhe - Kletterschuhe - Freizeitschuhe - Halbschuhe - Schn�rschuhe - Hausschuhe - ...
  13. 13. www.budapester.com
  14. 14. Real Issue: Grammar Schuhe - Zehenschuhe - Sommerschuhe - Bootschuhe - Laufschuhe - Kletterschuhe - Freizeitschuhe - Halbschuhe - Schn�rschuhe - Hausschuhe - ... Umweltverschmutzung
  15. 15. Real Issue: Grammar Schuhe - Zehenschuhe - Sommerschuhe - Bootschuhe - Laufschuhe - Kletterschuhe - Freizeitschuhe - Halbschuhe - Schn�rschuhe - Hausschuhe - ... Sehensw�rdigkeiten Umweltverschmutzung
  16. 16. Real Issue: Grammar Rechtsschutzversicherungsgesellschaften ~ insurance companies providing legal protection
  17. 17. www.gutscheinpony.de
  18. 18. www.gutscheinpony.de
  19. 19. www.vouchercodes.co.uk
  20. 20. Dialects: Norwegian
  21. 21. Multi-language countries
  22. 22. SUSO in numbers Operating 4.5 years Clients ~100 worldwide Teams 7 3 continents
  23. 23. Clients distribution
  24. 24. Localisation everywhere
  25. 25. Localisation everywhere
  26. 26. Page Speed
  27. 27. Crawl Budget: Crawling Before - Very simplistic approach. - Quite predictable - Easy to follow - Easy to maintain - Much less Crawl Budget Issues
  28. 28. Crawl Budget: Crawling Now
  29. 29. Crawl Budget: Crawling Now
  30. 30. Crawl Budget: Log Analysis
  31. 31. Crawl Budget: Log Analysis
  32. 32. Crawl Budget: Log Analysis
  33. 33. Crawl Budget: Noindex, follow
  34. 34. Algo differences
  35. 35. Resources - PeoplePerHour.com - UpWork.com - Fiverr.com - HuskyHamster.com (coming soon) - Humanproofdesigns.com - Authority.builders - iNeedArticles.com - iWriter.com - Facebook Groups (Proper PBN Group)
  36. 36. Thank you. Mastermind and AMA session time !

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