Nordstrom ppt

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ADV 420 FINAL

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Nordstrom ppt

  1. 1. Savannah Lay ADV 420 Spring 2013
  2. 2. Problem: Tackle Online Presence  Draw attention to Nordstrom using their „Free Shipping, Free Returns‟ policy  Increase presence on social media sites (Pinterest, Twitter, Facebook, Vine, Instagram)  Draw traffic to their website during their Half Yearly sale (Wednesday May 22, 2013)
  3. 3. Target Audience Women ages 30-50 Women shopping for higher end clothing, shoes, accessories, or makeup Mostly shopping for themselves, husbands, or children Spend time in the store or online, not one stop shoppers
  4. 4. Half Yearly SaleThe Half Yearly Sale is the most known sale for NordstromWomen‟s and children sale starts May 22, 2013Shop in store and online
  5. 5. Big Idea Pin It to Win It contest  Starts on April 22, 2013 (one month prior to Half Yearly sale)  Pin at least 100 items from Nordstrom‟s website  Submit link on website for a chance to win a $500 gift card used during Half Yearly sale
  6. 6. Social Media Influence Twitter  Tweets reminding people to shop during Half Yearly sale  “Don‟t forget that the Half Yearly sale starts on May 22! Stop in for up to 40% off all items in store and online!” Facebook  Update Facebook page with details about the sale, locations, etc. Vine  Show in store employees getting ready for Half Yearly sale  Behind the Scenes at Nordstrom headquarters
  7. 7. Goals for Online Presence Pinterest  Because of contest, increase by 50,000 followers Facebook  Currently have 1,928,061 „LIKES‟  Increase by 200,000 „LIKES‟ Twitter  Currently have 15,162,193  Increase by 100,000 followers  At least 50+ retweets/favorites per tweet  #NordstromHalfYearlySale
  8. 8. Google AdWords Google AdWords to promote contests and the website Words include  Half Yearly Sale  Free Returns, Free Shipping  Nordstrom  Women‟s Clothing  Women‟s Shoes  Make Up  Accessories  Children‟s Clothing  Men‟s Clothing  Men‟s Shoes  Sale  Pinterest  Pin It to Win It $1.68 per word Expected to have 1,000 clicks per day, 30,000 per month
  9. 9. Budget Google AdWords  $45,000 per month Agency Fee $250/hour  Strategize: 50 hours ($12,500)  Plan: 100 hours ($25,000)  Build: 50 hours ($12,500)  Implement: 150 hours ($37,500)  Manage: 100 hours ($25,000)  TOTAL: $112,500
  10. 10. Summary  Increase social media presence to create awareness about Half Yearly Sale  Make using e- commerce a superior source of purchase for Nordstrom

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