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Social media marketing training blackthorn

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Digital Marketing Presentatio--Social Media Marketing Training - Blackthorn

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Social media marketing training blackthorn

  1. 1. www.digitalmarketingexperts.ca DIGITAL MARKETING EXPERTS
  2. 2. Training Agenda ‐ What is your goal for promoting your business online? ‐ Keywords ‐ What is content and how can you use it to grow your business? ‐ Where are you sending your customers? ‐ Marketing goals, objectives, tactics ‐ Which social media marketing tool works for your business? ‐ Social Media best practices ‐ Online Customer Review
  3. 3. Chapter 1: What is your business goal?
  4. 4. What is your goal for promoting your business online? These are common online business goals: - Sell a product online - Promote a product or service online - Ask users to book a meeting - Use the website as a business card to showcase who you are and what are your capabilities - Offer an incentive only through the website
  5. 5. Set your goal Do you want to drive visitors to your website, generate more foot traffic to your store or restaurant, or gather emails for a newsletter?
  6. 6. Identify your target ‐ What do they care about most? ‐ What are their problems? ‐ Have they purchased from you before? ‐ Are they currently buying from a competitor?
  7. 7. Learn about current customers
  8. 8. Check out competitors Just because a competitor is doing it doesn’t mean it works – but it might. Reviewing what your competition is doing can help you create your own unique approach.
  9. 9. Set a strategy Taking the time to think through your plan before you begin can dramatically improve your results. Choose one or two tactics that work within your budget, make sense for your audience, and that you can commit the time to manage effectively. Many successful online marketers take a “test and refine” approach to get the greatest payback.
  10. 10. Track your results Online marketing makes it easy to measure program performance; take advantage of this by closely monitoring the response to your marketing programs. Increase your investment in the programs that work well and revise components of programs that aren’t working as well as you would like to see how your program improves.
  11. 11. Chapter 2: Keywords You need to use keywords. What is a keyword? A keyword is a word that determines how people can find you. This is the simplest way to describe a keyword. If you have proper keywords that define the type of products and services you are promoting sprinkled throughout your website within your content (that we just spoke about), you are making it easier for search engines to identify your website and place it in front of the user’s eyes.
  12. 12. There are 2 types of keywords –Transactional keywords, which means you are expecting the user to buy something (products, services, subscriptions) and the message could be: Buy snack box subscription – Informational keywords, which means you are informing the users about a services or a product over even an event. The message could be: Healthy snack options
  13. 13. What is content and how can you use it for your business? You hear the term content and you needing content for your website, social media, and to build new content every day. So what is content? Fundamentally, content is information. Content is experience. Content is a written text, an image, a video, podcast, and polls that will help inform the user upon their arrival on a website and social media marketing. You will need a few tools to create new content, which we will be talking about in this training.
  14. 14. What is content and how can you use it for your business? Keep in mind content creation is not a strategy. It is a process. This process includes: 1. Keyword research 2. Content inventory 3. Promotion Creation Now lets break these down.
  15. 15. Content inventory A content inventory is a list of all the content on your site or ready to be posted on your social media. Your inventory will typically include text, images, videos, white papers, documents, and applications. To gain insight from your inventory, you will need to assess each piece of content. Doing so will help you understand what is on the site, if it is located properly, and whether content is up-to-date. Content inventory is all about figuring out what you need, what you have, and what your audience is looking for.
  16. 16. The content inventory process The content inventory process is as follows: • Crawl your site – This means go through every page of your website to see what sort of content you have available online • Bucket the types of content you have on site • Cross reference against keyword data • Make note of pages that support the keywords you want to target
  17. 17. Here is how you create content: Step 1 - Keyword Research Depending on the type of business you are in, you will need keywords that will match the message you are trying to put out to your users and potential shoppers. Keywords play a big role in your business. You need to always look for the top keywords in your industry to stay ahead of your competition. You can always look at what your competitions are using as keywords that help promote their business.
  18. 18. Here is how you create content: Step 2: Competitive Analysis A competitive analysis is a critical part of your company marketing plan. With this, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market. This is a strategic technique used to evaluate outside competitors. The analysis seeks to identify strengths and weaknesses that a company's competitors may have, and then, use that information to improve efforts within the company.
  19. 19. Here is how you create content: Step 3: Match the Headline of the Landing Page to the Corresponding CALL TO ACTION First of all, lets talk about “call to action”, headline and a landing page. A call to action is your direct command to your online friends. You can ask anything from “buy, write, contact, and read”. Keep your messaging consistent on both your Call to action and the headline of the landing page. If people click a link for a free offer and then find out there’s a catch on the landing page, you’ll instantly lose their trust. Similarly, if the headline reads differently than the Call to action, it might lead to confusion, and the user might wonder if the Call to action is linked to the wrong page.
  20. 20. Promotion Creation Another fabulous content to create is a promotion. A good promotion includes images, text, call to actions, and in times a video clip that will tell the user what they are going to get with this promotion. Promotions are often great marketing methods for your business.
  21. 21. Chapter 3: Where are you sending your customer? Where are you sending this customers to? - Corporate site - Personal website - Social Media Page
  22. 22. Website needs to do what? An informative website should: - Tell the customer what they should do as soon as they get to your website - Have forms for customers to fill to get more information - Make the site mobile friendly (89% of people search using their phone) - Add your Social media links with external links to your pages - Have a proper wireframe set up for each page
  23. 23. Create simple forms Forms are often great form of content and contact collection tool. Keep everything simple. “Simple” does not always mean “short.” What you ask for on a form should match the information your sales team needs from your leads to make the sale. For top of the buying cycle folks at the beginning of their research process, name and email address might suffice.
  24. 24. Create a Thank You Page that Keeps New Leads on the Site When someone fills a form on your site and gives their information to you. You need to say thank you. When creating a thank you page, always encourage your users to follow you on social media. Don’t forget to ask them to subscribe to your newsletter, and more.
  25. 25. Measure. Measure your online users’s movement and engagement on your social media pages. You need proper measuring tools. These are the tools you can use: 1. Digital Marketing Experts 2. Simply Measured 3. Trendspottr 4. Curalate 5. Crimson Hexagon 6. SocialBakers 7. Zuum 8. TrackMaven 9. Nuvi 10. Sumall Social Media Analytics
  26. 26. Website Analytics Measure. Measure your customer or potential customer’s movement and engagement on your website. You need proper measuring tools. These are the tools you can use: 1. Digital Marketing Experts 2. Docalytics 3. Woopra 4. Mixpanel 5. Omniture 6. Kissmetrics 7. Webtrends 8. Google Analytics
  27. 27. Blogging and Content Management System CMS Some businesses need to blog about their products and services or just simply to post information using blog sites. Some companies use Blogging systems as their content management system also known as their website. These are some excellent tools to use: 1. Blogger 2. LiveJournal 3. Wordpress 4. Percussion 5. Tumblr 6. Drupal
  28. 28. Measure, and TEST TEST TEST! Everything on your site can be tweaked and tested in order to improve conversion rates. After a Call to Action has been on your homepage for a month, change the messaging or swap out an entirely new Call to Action and after another month, and measure which has performed best. If your offer Call to Action is in your 2nd lead nurturing email, move it to the 3rd and see if click-through rates increase. If landing page conversions are low, move the form above the fold and measure the results.
  29. 29. Chapter 4: Establish marketing goals and objectives More than just business buzzwords, goals and objectives work together to take your small business from ideas to action. A marketing goal represents the overall sales or professional target that your marketing program seeks to achieve. Your goal is an expression of a realistic and clearly defined target, usually accompanied by a time frame. A marketing objective is the measurable result that will be necessary to achieve the goal. A marketing plan usually has several objectives that define the major means by which you’ll meet the goal. To write an objective, start with a verb, followed by a noun, and finally a description of the desired change. For example, you might write To introduce a new product aimed at young, affluent, urban professionals.
  30. 30. Chapter 4: Marketing Goals Choose your marketing tools and tactics • Mobile Application Marketing • Social Media Marketing • SMS/MMS Marketing • Video Marketing • Email Marketing
  31. 31. Choose your marketing tools and tactics Develop effective marketing communications, and then choose the media outlet you want to use to convey it, such as radio, television, print, or online. You might decide to work with an agency, or go it alone. You might put most of your efforts into building a website that sells your brand and your image. Whether delivered in person, through promotions, or via traditional media, direct mail, or e-mail, all marketing communications need to accomplish the same tasks — to grab attention and impart information the prospect wants to know.
  32. 32. Mobile marketing Create intelligent one-to-one conversations with your audience in minutes by choosing from over 9 interactive voice, MMS or SMS marketing campaigns while gathering business insights and building your Canadian Anti-Spam Legislation (CASL) compliant mobile marketing lists.
  33. 33. Social Media Marketing There are 100s of content and social media marketing tools The life of a social media manager, content marketer or general online marketer can be a stressful one. There's so much to do and so much to think about it can get a bit hectic. Which platform is a fit for you?
  34. 34. Video Marketing Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, visually-appealing video.
  35. 35. Email Marketing Platforms Every company sends out emails. Do you send out emails? Well you should. Send out emails to customers that have filled in a form at your store or through your events asking to be notified of your upcoming promotions and events. These are the best Platforms to use: 1. ConstantContact 2. IContact 3. Vertical Reponse 4. MailChimp 5. RapidMail 6. MyEmma
  36. 36. Chapter 4: Which social media marketing tool works for your business? • Why Social Media? • Social Medial platforms: 1. Facebook 2. LinkedIn 3. Twitter 4. Pinterest 5. Instagram 6. YouTube 7. Snapchat
  37. 37. Chapter 4: Which social media marketing tool works for your business? Why Social Media? Social Media helps you build a community around you as you. This community will then decide if they want to promote you and become your referral system or to buy from you. This community will need: • Authenticity • Constant communication • Creativity • TRUST
  38. 38. Facebook Groups & Pages Why Facebook? There are over 1.65 billion monthly active users. 1.09 billion daily active users. The logistics of building a fan page is simple.
  39. 39. Creating a Facebook Page Apps Image Apps may vary from list of events, games, video or other social media sites like Twitter that can enhance the Facebook experience. You can have up to 12 apps but only 4 are displayed.
  40. 40. Creating a Facebook Page Facebook Strategy As I have mentioned before, you need to have a strategy prior to you putting anything on Facebook as an advertisement for your business. Step #1: Create a strategy ‐ Plan out what you will post. Post at least 1 – 2x per day. ‐ Develop a 30-day plan ‐ What would my customers be interested in?
  41. 41. Facebook Fan page Tell A story! Why should your customers care? What are you offering them that makes your customer want to stay engaged? How can you keep them coming back to your page?
  42. 42. LinkedIn Profile & Business Pages LinkedIn offers you a personal Page and a business page to reflect on your years of experience in your field. A good LinkedIn account is filled with good relevant information about you and what you have fund in your career.
  43. 43. LinkedIn Profile & Business Pages What does an effective LinkedIn Page needs: ‐ Complete Name, Contact information, and list of your current and past jobs. ‐ Summary ‐ Detailed current and past job descriptions ‐ Awards, Videos and photos to be added to each job you have held. ‐ Use the Update and Blog section to share your thoughts and expertise.
  44. 44. LinkedIn Profile & Business Pages LinkedIn has over 433 million users. You are not supposed to be connected to everyone on LinkedIn. You have to find the right people that are a match to your industry, business goals and target audience.
  45. 45. LinkedIn Profile & Business Pages Join the right groups! Don’t join every group on LinkedIn. Don’t over post. Don’t try selling your business every day on every post.
  46. 46. Twitter Twitter is a wonderful tool if you have short messages to convey to other followers. Twitter is a powerful tool and can make or break your message. You can keep customers or potential customers engaged by constantly communicating with them. 146 Characters is all you get to describe “I want you to buy my service and then be my friend and follow me and ask me to sell you stuff now” on Twitter.
  47. 47. Twitter A Tweet is: • 146 characters, needs a short description, Call to action, link and a hashtag. • Tweet as many time you want. Don’t tweet your food, your naked self and your political or religious
  48. 48. Provide value beyond the Tweet ‐ Expand your following ‐ Engage your followers with relevant links and info ‐ Integrate with other forms of social media and email ‐ Stay up to date with the latest Twitter developments ‐ Hashtags are valuable and they can direct people to your twitter page.
  49. 49. YouTube Why YouTube? YouTube has over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views. YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year- olds than any cable network in the U.S.
  50. 50. YouTube Video Marketing is Viral Viral potential Users are more likely to share and re-share video than other forms of content. It is a great tool for businesses and professionals to showcase their vision, expertise, products, services, company news and announcements for maximum outreach.
  51. 51. YouTube Kills many birds with one stone Whichever stage of the customer funnel you are targeting, videos can help. The objectives of educating, entertaining, inspiring or increasing brand awareness can all be achieved through videos. More and more people today educate themselves through product reviews and blog updates before making a purchase decision.
  52. 52. YouTube Videos drive traffic and engagement, they convey information better than other types of content and promote trust in the brand and its products.
  53. 53. Snapchat What is Snapchat? Snapchat is a new way to take pictures or videos over your cellular device and send them to friends or family at intervals of 1 to 10 seconds. A set time of 1 to 10 seconds is picked for the viewing time and after the time is up the picture ‘vanishes’. The snapper can also draw on the picture and add a short text.
  54. 54. Snapchat Snapchat for business With over 100 million daily active users and 400 million snaps per day, Snapchat is one of the fastest-growing social networks. As you might already assume, 71% of Snapchat users fall into the 18 to 34 age range. Even if your audience doesn’t fall in that demographic, Snapchat is becoming a vital part of global marketing strategies.
  55. 55. Snapchat Snapchat Strategies: Live Events product launches, trade shows or one-of-a-kind events like the 1,000th customer to shop in your store. Private Content You can also use Snapchat to provide special content to your audience that they might not receive on other digital platforms. Think of something unique to surprise your community of followers. Behind the Curtain With Snapchat, you can provide behind-the-scenes content to your community, which helps create and engage a strong following. Partner With Influencers Just like with Instagram and other social channels, social media influencers on Snapchat can help spread brand awareness and reach.
  56. 56. Best Practices for Brand Engagement 1. Follow back and interact Best Practices Social Media Brand Engagement If you’ve got a healthy number of social media followers and you’re only following a handful back, that tells everyone that you’re not interested in what your community has to say. Follow back and interact. This will help grow your overall following and create goodwill within your community.
  57. 57. Best Practices for Brand Engagement 2. Keep the social in social media It seems like it would be obvious, yet many brands using social media don’t actually get social with their followers. Should you engage with your brand’s influencers? Yes! Should you engage with your customers? Absolutely! Should you engage with everyone who reaches out to you? Indeed, with a few exceptions (like avoiding trolls and spammers).
  58. 58. Best Practices for Brand Engagement 3. Determine your voice and tone Is your voice very corporate or is it a bit more casual? What you’re sharing says as much about you as it does your audience. Is your voice representative of your brand? If it is, then is that representative of the demographic you’re trying to reach? If your tone and voice aren’t appealing to your prospects, then it’s time to change it up. Though it’s important that your social media engagement be as unique as your brand, it’s also important not to stray from your brand’s image. Let your corporate culture be your guide.
  59. 59. Best Practices for Brand Engagement 4. Keep it Short According to Strategies for Effective Tweeting: A Statistical Review, “Tweets containing less than 100 characters receive 17% higher engagement than longer Tweets.” While Twitter limits your messages with its 140 character limit, Facebook, Google+ and other networks don’t impose a character limit. Sometimes, the shorter, the better!
  60. 60. Best Practices for Brand Engagement 5. Create Brand Awareness Social media platforms offer the potential to increase your public profile. You have the ability to create grassroots campaigns, engage with influencers in your industry, share content from them, and stay active in conversations. If you create and share worthwhile content, you’ll be ready for the time when industry influencers send a flood of new followers your way.
  61. 61. Best Practices for Brand Engagement 6. Don't Over Share “Sometimes being able to publish every whim that scans across your brain is the best thing in the world. Sometimes, it can become a real problem. The killer is this: when it is a problem, you’re usually the last to know and the damage is done.” - Mitch Joel While it’s important to stay in the loop and maintain social relationships, posting too often -- whether it’s photos, status updates, or frequent Tweets -- can turn your audience off. Focus on sharing items that are of value to your community and reflect your brand. Creating a content calendar can help you with this.
  62. 62. Best Practices for Brand Engagement 7. Don't Always Feel Compelled to Jump In Much like oversharing, you don’t have to be a part of every conversation mentioning your company. In fact, sometimes it’s better to let your employees, influencers, and other members of your community interject before (or instead of) you. Determine what types of posts you want to respond to and which ones you want to sit out. Having a social media playbook will help to define when and where you should be a part of the conversation.
  63. 63. Best Practices for Brand Engagement 8. Be as Transparent as Possible Openness goes a long way in social media. It’s a big part of building trust with your community. Give your customers behind the scenes access to your business by creating videos, livestreaming meetings, and internal company events, and introducing your team through Google Hangouts or creative employee profiles with links to connect. In turn, prospects will take more of an interest in your brand, and stay in touch when it comes to updates.
  64. 64. Best Practices for Brand Engagement 9. Be Proactive, Versus Reactive Monitor general feeds in your industry to pick up a variety of posts that don’t mention your brand but are still valuable. This strategy reveals new conversations you may wish to take part in and enables you to establish new relationships. It’s also a great way to catch any issues before they become a potential crisis.
  65. 65. Best Practices for Brand Engagement 10. Respond to Negative and Positive Feedback Though it may be tempting to respond to positive feedback and delete the negative, don’t. Instead, respond to positive feedback, thank your community for sharing your content or recommending your products, and invite members to share their stories through interviews or as guest bloggers on your site.
  66. 66. A Focused Perspective 11. Design an Effective Channel Strategy: Evaluate the main brand, sub brands and notable personalities that engender a “follow worthy” or “likable” presence. If there are other accounts that exist beyond the initial strategy, assess their value as a standalone channel and its current state. It may be best to simply truncate accounts or close them all together.
  67. 67. A Focused Perspective 12. Create a Life Support System: Develop an organized framework that supports each presence uniquely. Ensure that each account establishes a rhythm that meets the needs of its audience.
  68. 68. A Focused Perspective 13. Mission and Purpose: Know the audience you’re trying to reach and design a communicable mission and purpose for each account.
  69. 69. A Focused Perspective 14. Develop an Editorial Program: Create an editorial program that addresses the various needs of the social consumer including entertainment, sales, service, engagement, HR, etc. Evoke the new K.I.S.S. (Keep It Significant and Shareable). Create content that’s both engaging, contextually relevant and shareable. Think beyond the basics and use polls, curation, promotional content and questions to your advantage.
  70. 70. A Focused Perspective 15. Construct a Listening Framework: The best listeners make the best conversationalists. Build a listening framework that monitors the brands as well as the distinct conversations related to each account.
  71. 71. A Focused Perspective 16. Establish Conversational Workflow: Each account requires an information path and workflow. They also require bridges between them to ensure that every representative is informed and that the right delegates within the business are on point to engage or respond accordingly.
  72. 72. A Focused Perspective 17. Formulate a Decision Tree: Draft a clear flowchart that details the steps for a variety of “if this happens, then do this” situations. This is designed to help representatives follow a defined path for the real-time nature of engagement.
  73. 73. A Focused Perspective 18. Initiate a Training Program: Representatives will require ongoing training to stay sharp and focused. Every engagement either reinforces or takes away from the brand experience. As technology moves faster than our ability to master its lessons, training keeps employees on track.
  74. 74. A Focused Perspective 19. Install a Governance and Reward System: Much like the marketing team protects the integrity of the brand and how it’s presented, a social team is necessary to manage the integrity of each Twitter account as well as the overall portfolio. At the same time, a reward system must be put in place to encourage exceptional work.
  75. 75. A Focused Perspective 20. Draft a Social Media Brand Style Guide: Chances are a style guide already exists that communicates brand presentation, usage guidelines and other forms of brand-related marketing aesthetics. This guide requires a significant update to account for social media. Its primary function is to define the brand persona, characteristics, voice, and essence.
  76. 76. Chapter 6: Online customer reviews Competitive Market Most companies sell identical products and or services. 2 Characteristics of a Perfectly Competitive Market • Buyers have complete information about the product being sold and the market prices • Customers can be as far as 70% through the buying cycle before making contact.
  77. 77. Online customer reviews The buyer’s process has changed Industry term used is: Decision Consideration Awareness 61% of buyers use online reviews to learn about new products. 80% of consumers trust online reviews as much as a personal recommendation. 68% of buyers say positive reviews make them trust a local business more.
  78. 78. Online customer reviews Why online reviews matter to your business? 92% of consumers read online reviews 87% of consumers won’t even consider a business with a low rating
  79. 79. Online customer reviews Complete cycle Transaction is made Review is left You respond to the Review Process is altered/improved Customer Experience
  80. 80. Online customer reviews Ways to get reviews from customers • Ask the customer directly • Send a request via email • Offer an incentive for on the spot review • Offer in store electronic devises for review posts
  81. 81. Online customer reviews When are you sending invites Sending an invite before the customer leaves your store will increase the likelihood of obtaining a review.
  82. 82. Online customer reviews Offer an incentive for review Offer an incentive for on the spot review: • Offer a tangible incentive + eligibility for receiving the offer. • Make the offer worth a review • Offer is given for a good or a bad review • Offer could include: Coupon, discount, free items, trips and more
  83. 83. Online customer reviews Offer a device for a review Offer in store electronic devises for review posts: Have a tablet or a phone handy in store to pass to the client for a review posting with your YELP, Google, or Facebook page open.
  84. 84. Online customer reviews Organic Reviews Leaving reviews to organically happen means you run the risk of the most vocal voice being your most frustrated customer. By taking control, you allow an easier way for happy customers to voice their positive experience.
  85. 85. Online customer reviews Process Whether sales or service is soliciting a review, ensure each department has a repeatable process built into everyday operations. In fact, many of the most successful stores have built “Let us know what you think” into multiple steps of a customer’s visit. Build “Let us know what you think” into your processes.
  86. 86. Online customer reviews Mobile Review Text Texts have an open rate of 99%, 90% of which are opened within three minutes of receiving. What is your Review Delivery Method?
  87. 87. Online customer reviews Facts to consider The average smartphone user checks their device over 110 times each day. - Daily Mail - The average person checks their email 15 times each day. - Mashable - Roughly 79% of Canadians have a smartphone. - comScore - What types of devices do your customers use most? - Email messages can have a 20% read rate compared to 99% via text message.
  88. 88. Online customer reviews Negative Comments Do you respond to negative reviews? Responding to negative reviews shows that you are proactive in providing a positive experience for your customer. What are your comments to a negative review?
  89. 89. Online customer reviews Negative Comments How do you respond to a negative Comment? ‐ Sympathize ‐ Ask if you can discuss ways to help fix the situation off line. ‐ Offer alternate solutions to the problem only WHEN you are fully aware of the problem. ‐ Ask for the client to write a follow up review to the solution you have offered.
  90. 90. Online customer reviews Tool/ Process in place “People don’t always go online to let others know that they’re happy. That makes getting positive reviews hard unless you have an effective tool / process in place.” - Scott Dickinson Valley Hi Auto Group
  91. 91. Online customer reviews Tool/ Process in place ‐ Identify your client’s preference ‐ Select your ideal reference tool (client reference) ‐ Set up an in-house process for you ‐ Set up a client process for your clients ‐ Set up a respond time time-table ‐ Collect data
  92. 92. Online customer reviews Optimize Local SEO Are you optimizing for local SEO? If you want to your business to show up on the Map Pack of Google search results, you need to optimize your store’s site for SEO.
  93. 93. Online customer reviews Which would you click on? The Map Pack will now appear during roughly 93% of all local- based search queries. Overall star rating (60%) Quantity of reviews (44%) Sentiment of reviews (38%) Age of reviews (33%) If a business responds to reviews (26%)
  94. 94. Online customer reviews Focus Focus on sites your customers are visiting 1. Google 2. Facebook 3. Yelp 4. Industry-specific sites Which review sites are you targeting
  95. 95. Online customer reviews Build Legitimacy ‐ Build legitimacy. ‐ Build a balanced presence across all of the sites that matter most to your store. ‐ SEO & Recognition: Google, Yelp, and Facebook ‐ Diversification & Increased Trust
  96. 96. Online customer reviews Have you been buying reviews? Businesses should focus on earning online reviews rather than buying them because the consequences of buying reviews far outweigh the short term benefits you might receive. A few reasons you’ll get dinged: • Multiple reviews coming from the same IP Address • Offering monetary compensation for a positive review • Creating fake accounts to leave positive reviews
  97. 97. Online customer reviews Are you using reviews to your advantage? ‐ Radio ‐ Print ‐ Billboards ‐ PPC ‐ Blog ‐ Website ‐ SEM Utilize your online reviews in a number of different ways.
  98. 98. Online customer reviews Leverage Your Reviews ‐ Let your relationship with the endorser be known ‐ Don’t lift reviews (word for word) from review sites - use them as a qualifier ‐ Ensure that testimonials are accurate ‐ Get written permission from your endorser/customer
  99. 99. Thank you!
  100. 100. Digital Marketing Experts is a Canadian marketing consultancy company for small to medium-sized businesses that are looking for high growth, increased sales performance and improved brand visibility. We help businesses achieve exponential growth through a combination of strategic marketing initiatives, generating leads and nurturing them all the way to a sale while establishing a prominent brand presence that exists long after the sale. Our marketing consulting team is trained in all facets of the marketing mix, ensuring that your company receives the right advice and marketing strategy to achieve your company goals. With a no-outsourcing policy, our talented team of marketing, public relations, journalism, branding, design and web experts collaborate to ensure that your brand story is told just the way it should be.
  101. 101. Digital Marketing Experts offers a range of marketing services that can be fully tailored to suit your business requirements. ⁻ Social Media Marketing ⁻ Website Development ⁻ Search Engine Marketing ⁻ Content Marketing ⁻ Web Analytics & Reporting ⁻ Search Engine Optimization ⁻ Video Marketing ⁻ Mobile Marketing
  102. 102. Social Media Marketing ⁻ Social media strategy development ⁻ Social media analytic reporting ⁻ Social media design branding for all social media platforms (Twitter, Facebook, LinkedIn, Pinterest, etc.) ⁻ On target branded social media content ⁻ Social media curation ⁻ Social media optimisation ⁻ Social media platform integration
  103. 103. Web Development Services: ⁻ Artificial intelligence ⁻ Virtual reality ⁻ Angular 2 and beyond ⁻ Static website generators
  104. 104. Search Engine Marketing Services: Search Listing Ads Our marketing strategy will help you reach customers who are actively searching for your product or service on Google or Bing. Display Network Gain top-of-mind branding awareness with desktop and mobile display ads on the Google Display Network, Facebook or LinkedIn. Google Shopping We will help you put together a comprehensive Google Shopping Strategy. Remarketing Convert past visitors into current clients with remarketing for search and display.
  105. 105. Content Marketing: Our content marketing services includes: Content Creation: Our highly skilled team of content developers creates e-books, infographics, podcasts, videos, and blog posts. We will: ⁻ Build awareness about your business ⁻ Convert readers to followers ⁻ Create engagement between your company and your customers Then we will: ⁻ Determine the best keywords for your business ⁻ Create your story ⁻ Recommend and use the most appropriate distribution channels for your content ⁻ Measure our efforts in reports to you
  106. 106. Web Analytics & Reporting Digital Marketing Experts provides analytics services to help you report, measure, track and optimize your integrated online marketing campaigns. We will: ⁻ Set up your Google Analytics tracking code ⁻ Set up key performance indicators (KPIs) to measure the success of your marketing campaigns ⁻ Create Google Analytics profiles ⁻ Set up conversion goals on Google Analytics ⁻ Set up filters on Google Analytics to customize traffic reports ⁻ Link Google Analytics to Google AdWords ⁻ Tag your marketing campaigns ⁻ Design your Google Analytics dashboard with the most valuable reports
  107. 107. Search Engine Optimization Dedicated to achieving first page rankings, with an amazing team and dedicated analysts to your account, rankings will be achieved for any keyword. Our team of Analysts are trained heavily in the latest Google's algorithm and Internet Marketing methods and provide proven white-hat, ethical Techniques that will get your website ranking on the first page of Google in the quickest possible time-frame. If you are looking for a dependable, sustainable and ongoing online growth, then Smart SEO are the specialists to get in contact with!
  108. 108. Video Marketing Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, visually-appealing video.
  109. 109. Our mobile marketing services include: ⁻ Pre-launch campaign to create anticipation about app ⁻ Strategically-timed launch to grab attention of maximum users ⁻ Post-launch viral campaigns via mobile, web, videos, podcasts ⁻ In-app campaign via app store's other popular apps ⁻ Exciting updates to make existing users revisit your app ⁻ Promotions on recent functionality upgrades to hook new users ⁻ Paid promotion and review generation to drive downloads ⁻ Suggestions for new upgrades based on user feedback ⁻ Establishing touch point with users to build value for your brand Mobile Application Development & Marketing
  110. 110. Mobile SMS marketing Create intelligent one-to-one conversations with your audience in minutes by choosing from over 9 interactive voice, MMS or SMS marketing campaigns while gathering business insights and building your Canadian Anti-Spam Legislation (CASL) compliant mobile marketing lists.
  111. 111. Few of our happy customers:

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