5w1h Profile


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5w1h Profile

  1. 1. WHOWHATWHENWHEREWHY&HOWAn Group venture e&p (5W1H) events & promotions
  2. 2. WHO WHO An Group venture An Group venture About the Group About 5W1H e&pWHAT WHAT 5W1H Events & Promotions, the BTL arm of the Advel Group aims to deliver cost-effective, scalable and measurable results to the clients in form of varied Below the Line communication activities. With its H.O. at New Delhi, 5W1H e&p is equipped with a team of over 30 in office professionals who add to strong network of 350 all over India. Our Nationwide network is spread across 75 cities in 10 states covering not just the metros, but Tier II & III cities as well. printers Media Planning in Print & Events Web Design Offset Printing Solutions Creative Advertising Management Our PhilosophyWHEN WHEN Electronic BTL Solutions Web Development & IT Services Fabrication Solutions Media Buying & release Branding Solutions Online Promotions Hosting Solutions WHAT (NOT) IS IN THE NAME? Consultancy When, Where, Who, What, Why and How. 5W1H e&p is the one word mantra to signify the essentials of any communication activity. 5W1H e&p simply means that the solutions we provide are wholesome, unified and 360Advel Group is a New Delhi Based Business house, with initiatives spanning Advertising, Printing degree.Solutions, Brand Consultancy, Marketing, Web, IT, Online Promotions & BTL communications. CurrentlyWHERE WHEREfive companies function under the group. THE QUESTION IS WHAT? Any communication starts not just with the word, but with the spirit. The message forms a key component. A 30 year old company with interests in Print Media, Outdoor Advertising, Television, Radio Media services with clientele comprising of reputed Corporate, Education and FMCG clients. WHAT NEXT? Services on offer: Media Planning & Buying, Innovative Out of Home A Communication strategy is well planned with foresight on how the message gets attuned to different contexts. Solutions (OOH), Merchandising & Fabrication Solutions. WHAT ELSE?WHY WHY The message is distinctive and stand apart. An end to end Events & Below the Line service provider executing projects on Pan India basis. 5W1H e&p manages: Events, Experimental Marketing, Branding Solutions, WHEN Brand Promotions, Seminar & Conferences, Door to Door or any BTL A plan of action always has its timelines. The 5W1H e&p plan is fool proof that says When should you start? activation on national level. 5W1H e&p has a thrust on innovative outdoor solutions as well. TILL WHEN? When would you start counting the results?&HOW &HOW Websarga Solutions takes care of the new media primarily Web, IT services & Online promotions. Providing breakthrough front end and back end solutions covering web design, Online Marketing & Promotions, SEO/SMO, BUT WHY? Software development, Hosting Solutions, Media Streaming & much more. Every piece of communication has its rationale. Any activity championed by 5W1H e&p convinces you about why you should go with it. If the results are assured, why not? A one-stop creative, communications and knowledge provider. Sales WHO focused and response oriented. Convinced by the fact that conventional advertising helps just to drain the wallet. We share the clients intentions and Any communication should be spun around the behavior and interests of the TG. 5W1H e&p strategy has crystal clear goals, and our solutions are built around the purpose’. clarity on who forms the target, who should approach them etc. HOW The printing arm provides complete printing and packaging solutions How would a communication plan work? A 5W1H e&p plan would give you measurable and countable results i.e. to deploying the most advanced methods and technologies. how much and how many? printers 1 Company Profile 2 Company Profile
  3. 3. WHO WHO An Group venture An Group venture Why 5W1H e&p What We DoWHAT WHATGroup Resource Support SERVICES:Holistic – From concept-content- execution-print-online-ATL-360 degree solutions Experiential Marketing - 5W1H e&p conducts a range of events & activities designed around the objective of Advel Group Resource Support your brand, Product or Services - Such exercises are planned with the philosophy and purpose to engage and excite In House Offset Printing Solutions your prospective customer. Printers In House accredited Seminars, Exhibitions, Trade Shows & Conferences - Looking for footfalls or leads? Want to leverage your agency Print & Providing OnlineWHEN WHEN Electronic Design, Development, products and services to those who matter? 5W1H e&p has the expertise and know how to conduct Seminars, Media Solutions Media Promotions Consultancy Exhibitions, Trade Shows and Conferences all over India. Be it an admission driven Seminar, an International Result & IT Solutions Networking Conference, a Trade Show or any B2C or B2B interface, come to 5W1H e&p . Providing Hosting, Additional Creative </hostlogue> E-Commerce & Media School & College Activations - Lead, data base generation and branding oriented activities based on schools Support in traditional Streaming Solutions and colleges. Specific theme seminars, sponsorship events etc would also be conducted in schools and colleges. as well a new media Merchandising - We specialize in shop & out - of - shop merchandising.WHERE WHEREEnd to End BTL Solutions Fabrication - We offer a range of POP & POS solutions right from design to execution.Response – An activity with 5W1H e&p and its response levels are just like the Siamese twins! Mall & Retail Activations - Curiosity arousing events in Malls to engage the target face to face. This include Specific contests, announcements, games etc. End to End BTL Solutions Innovative, result oriented concepts Road Shows - Spectacle on the street! Exciting Road shows to announce the brand promise. Ideation Contests & Competitions - Involve your target group in an unforgettable way through contests andWHY WHY competitions woven around your brand. Promote viral publicity and ensure more participation. The entire concept Execution Concept Result focused Result Creative execution execution Direct to Customer - Door to door marketing, direct sales, brand awareness, lead generations, survey and sampling. Planning Detailed planning for Sampling - An full proof tool to give a real life exposure of your quality products & branding. single/multiple activations Leaflet, Catalogue - A powerful tool to be distributed during the events and seminars, to familiarize with the core&HOW &HOW message & brand.Our Network & Reach Vehicle campaign - Sets the brand floating across the target areas. Again it creates a mouth to mouth publicity.A well knit network all across India in over 75 cities. Equipped to manage activities of any scale.Having presence in all metros, Tier I, II & III cities & towns. Response Management - Effective support for customer relation management and telemarketing. Any other supporting activity - Cinema Slides, Sales Slides, Presentation Slides, Freebies, Tokens, Gifts, Our Network Sampling Our Reach Events and other promotions - 5W1H conducts crowd pulling activities where the target can’t resist coming to you to creates a buzz and floats your name across. Such events ensure enthusiastic participation and generates good referrals Outdoors - Out doors arrest the attention of the target visually by pleasant, hard to miss out of home displays like hoardings, ambient media 3 Company Profile 4 Company Profile
  4. 4. WHO WHO An Group venture An Group venture Showcase ShowcaseWHATMall Activation:Accuvue (johnson & johnson)• Objective of the activity to popularize the brand and generates trials for Acuvue Lenses.• 12 Malls were covered across 3 cities - Kolkata, WHAT Corporate Activation: JJVC • Eye Care camps at Corporates with min employee strength of 500+ for generating trials for Acuvue Lenses • Eye Check-up, Eye spa, Counselling session for all employee of the Corporate by OptometristsWHEN WHEN Hyderabad, Bangalore • Starting from Corporates of Delhi, now the activity is• 2000+ customers registrations being conducted at the Top 6 metrosHospital Branding: Dettol Door to Door Activity: Apollo Hospitals &• A Hygenic Awareness Drive at Hospitals & Chemist Allahabad Bank associating with Dettol • D2D activity covering all Grade A, B areas of Delhi • Personal approaching Households and informing on• Branding at 1600 Hospitals & 1200 Chemists in Delhi-WHERE WHERE the scheme and benefits with Apollo health Cards & NCR, Kolkata, Mumbai, Hyderabad & Vijaywada leads for new accounts for Allahabad Bank• Outdoor Branding for Dettol and Individual Hospitals • Campaign won “Apollo Innovation & Quality Awards” & Chemists for neighborhood Preferred Card CTD CampaignLaunches & Press Conference: Pearls In Store & Out Store Activity: Acuvue• Launch party for signing up of Brett Lee as Brand • Ongoing Brand Promotion exercise being done forWHY WHY Ambassador of Pearls Group Johnson & Johnson Acuvue Lenses in Multiple cities• Press Conference and Journalist meet attended by • Eye Check up, Counselling & Fees Trial by optometrist more than 30 TV Channels and 15 Newspapers & magazines representatives. • Data shared with the clientRoad Show: Mangalayatan University Delhi Golf Club Activity: Thomas Cook&HOW &HOW• 3 Canters covering 11States & 75 cities & town • Promotions of a High end Luxury Cruise Liner in 30 months promoted by Thomas Cook• Targeting Schools, Colleges, Coaching Centres, • Tie up with Delhi Golf Club for promotion of the Markets Packages offered• Quiz contest conducted, 75,000 data generated • A weekend long activity at the Golf Club, touching base with their patronsRoad Show: Johnson & Johnson Exhibitions: Acuvue• 10 day activity in Bangalore, Kolkata, Hyderbad • A range of POP & POS solutions right from design to covering all major markets, colleges and malls execution for various exhibitions & conferences.• Customer data generated and routed to the JJVC • Fabrication done for 1 day to week long exhibitions & opticians the local areas conferences at Pragati Maidan, Hotel Ashoka, Hotel ITC Maurya & Birla Auditorium at Jaipur. 5 Company Profile 6 Company Profile
  5. 5. WHO WHO An Group venture An Group venture Showcase ShowcaseWHATYouth Events & Contests: MangalayatanUniversity & Acuvue• A social initiative conducted targeting Youth, sponsored by Mangalayatan University• More than 5000 participants, and they were WHAT Seminar: Mangalayatan University & Resonance (Kota) • Career Counseling seminar - Coverage 40 cities in 12 states for Mangalayatan University (Aligarh) & Resonance (Kota)WHEN WHEN • Data generated - 10000 students of 12th standard & acknowledged by certificates college• Free Eye Care camp conduced in various colleges. • Total attendance - 12000Merchandising & POS: Acuvue Internet Café Activation: Mangalayatan University• Merchandising, POS material production and • Objective - Branding Activity in Cyber Cafes focussed deployment with a Pan India coverage of the Top 30 on the students citiesWHERE WHERE • Activity - Posters & Mouse Pads at Cafes• For Acuvue the activity was done covering the Top 5 • Innovation Café Soft- A cyber café management metros and 5 tier 1 cities software was developed and installed at individual cafes coverage 13 states, 53 cities, 3500 cyber cafeOut of Home (OOH): Mangalayatan College Camps: johnson & johnson visionUniversity careWHY WHY• Hoarding & Bus Branding Activity • Acuvue lenses trials & promotions conducted at• Coverage states - 16 & Nepal college campuses.• Coverage city -65 cities• Hoarding sites - 164, Bus Branding -38Dealers Meets: johnson & johnson Eye Care Camps: johnson & johnson vision care&HOW &HOW• Multiple Dealer Meets in 5 cities - Delhi, Kolkata, Bangalore, Hyderabad and Chandigarh • Eye Care Camps conducted at various colleges, Schools and Hospitals promoting generic eye care,• Participation by250+ dealers conducting eye tests and promoting the brandsSales Promotions: Choc On Other: Acuvue, Resonance, Mangalayatan,• A launch and paid sampling drive for the newly ModArt, CrackPMT.com, Elsevier launched Choclate bar Choc On • Leaflet Distribution •Banners Deployment• Started at Delhi with 50 locations and spread to • News Paper Inserts •Postering Punjab, Haryana , Dehradun • Stickers •Canopy• A total 100+ man power used for promotions in 3 months • Van Publicity •Retail Sales Promotion 7 Company Profile 8 Company Profile
  6. 6. WHO An Group ventureClientsWHATSome of our prestigious clientsWHENWHERE GREATER NOIDA, DELHI NCR MANGALAYATAN UNIVERSITY Touching Hearts, Building Confidence.WHY BANSAL CLASSES P R I VAT E IDEAL FOR IITJEE SCHOLARS L I MI TE D&HOWInstitute of Engineering and Technology (VIET) UPTU CODE: 096 & ROYAL ORCHID Institute of Technology (VIT) UPTU CODE: 286 Under the aegis of Vishveshwarya Group of Institutions FORT RESORT- MUSSOORIE 11 Years of Excellence BHARTI A Opport unities u nleashed 9 Company Profile
  7. 7. WHO WHO An Group venture An Group venture Teams TeamsWHAT WHATPAN INDIA: Name Designation Location Target Area KRAName Designation Location Target Area KRA West & Central - Mumbai, Maharastra, Gujrat, MP & ChattisgarhNiraj Kumar Poddar Vertical - Head New Delhi PAN India, Nepal, Marketing & Operations Sri Lanka & Bangladesh Anupam Singh Asst. Reg. Coordinator Mumbai Mumbai, Thane & Pune Comm. & Operations Alok Pandey Asst. Reg. Coordinator Mumbai Maharastra Comm. & OperationsNorth - Delhi & NCR, J&K, HP, Punjab, Haryana, Chandigarh, UP, Uttrakhand & Rajasthan Rahul Vyas Asst. Reg. Coordinator Indore MP & Chattisgarh OperationsSaurabh Sharma Manager New Delhi PAN India Buss. Development Sandeep Kumar Asst. Reg. Coordinator Raipur Chattisgarh Operations Abhay Jain Asst. Reg. Coordinator Pune Pune OperationsWHEN WHENGaurav Gupta Asst. Manager New Delhi Delhi & NCR Comm. & Operations Vipul Rathod Associate Rajkot Gujrat Operations & ResourceNavin Tiwari Asst. Manager New Delhi Delhi & NCR Operations Krunal Desai Associate Ahmedabad Gujrat Operations & ResourceAbhay Pandey Sr. Executive New Delhi Delhi & NCR Operations & Resource Sandeep Nahar Associate Indore MP, Chattisgarh & Bidarvha Operations & ResourceNimish Chaturvedi Asst. Reg. Coordinator Chandigarh Chandigarh, Punjab, Operations & Resource Haryana, HP & J&K Kamaal Sheikh Associate Mumbai Mumbai & Pune Operations Team - West 1Sanjay Mathur Asst. Reg. Coordinator Jaipur Rajasthan Operations & Resource Executives/Promoters - Male & Female Mumbai Mumbai, Thane, OperationsRamesh Sharma Sr. Executive Kota Rajasthan & MP Operations & Resource Navi Mumbai & PuneImran Hussain Sr. Executive Lucknow UP & Uttranchal Operations & Resource Team - West 2WHERE WHEREDeepak Gera Associate Shimla HP & J&K Operations & Resource Executives/Promoters - Male & Female Maharastra Nagpur OperationsVimal Kumar Associate Chandigarh Punjab & Haryana Operations & Resource Team - Central India 3Muni Tandon Associate Lucknow UP & Uttranchal Operations & Resource Executives/Promoters - Male & Female Central India Indore, Bhopal, OperationsTeam - North 1 Gwalior, Jabalpur, Raipur, Bhilai & BilaspurExecutives/Promoters - Male & Female North Delhi & NCR, Operations Chandigarh, Ludhiana, South - AP, Tamilnadu, Karnataka, Kerala Jallandhar, Shimla, Surya V. Reg. Coordinator Hyderabad AP, Karnataka Communication Jammu, Karnal, Sonipat, Md. Khutub Coordinator Hyderabad Hyderabad & AP OperationsTeam - North 2 Ravi Surangini S. Sr. Executive Vijaywada Vijaywada & Guntur OperationsWHY WHYExecutives/Promoters - Male & Female North Lucknow, Varanashi, Operations Sanjeev Kumar Asst. Reg. Coordinator Bangalore Karnataka Operations Allahabad, Jhansi, Suraj Kumar Sr. Executive Chennai Chennai Operations Gorakhpur, Agra, Mathura, Bareli, Shekhar Chlawadi S. Sr. Executive Bangalore Bangalore Operations Moradabad, Jaipur, Narendr Mishra Associate Bangalore Karnataka Operations Kota, Jodhpur, Udaipur P. Sista Associate Hyderabad AP OperationsEast - West Bengal, Orrissa, Bihar, Jharkhand, Assam & NE N. Shreedhar Associate Chennai TN, Kerala & Sri Lanka OperationsReaz Ahmend Zonal - Head Kolkata East & Bangladesh Operations Team - South 1Kunal Ghosh Asst. Reg. Coordinator Kolkata Kolkata, WB Comm. & Operations Executives/Promoters - Male & Female AP Hyderabad, Vijaywada Operations&HOW &HOWVijay Kumar Asst. Reg. Coordinator Patna Bihar Operations & Guntur Team - South 2Rakesh Kumar Regional Coordinator Ranchi Jharkhand & Bihar Operations Executives/Promoters - Male & Female TN Chennai, Coimbtore OperationsHemant Associate Kolkata WB Team - South 3Ashish Associate Patna Bihar & Jharkhand Operations & Resource Executives/Promoters - Male & Female Karnakata & Bangalore, Mysore,Shahid Associate Patna Bihar & Jharkhand Operations & Resource Kerala Kochin, Kozhikode,Team - East 1 TrivandrumExecutives/Promoters - Male & Female WB, Orrissa, Kolkata, Siliguri, Operations Assam & NE Guwahati, Silchar Bhubneshwere, Cuttuck, AgartalaTeam - East 2 An Group venture e&pExecutives/Promoters - Male & Female Bihar & Jharkhand Patna, Bhagalpur, Mujaffarpur, Gaya, Dhanbad, Ranchi, Jamshedpur, Bokaro, (5W1H) events & promotions Hajaribag, Ramgarh Cantt. H.O.: 12, Community Centre, 3rd Floor, Mayapuri Phase 1, New Delhi 110064 Tel.: 011 47661000 [100 lines] Fax: 011 45566353 E-mail: info@5w1h.in Web: www.5w1h.in 10 Company Profile Offices at: New Delhi, Kota-Rajasthan, Lucknow, Jaipur, Kolkata, Mumbai, Patna, Indore, Hyderabad, Vijayawada