Flow of Presentation
2. Product Portfolio
3. Implements used in Paddy Cultivation
4. Global Agri - Machinery Companies and Scenario
5. Revenue of World's Largest Farm Machinery Manufacturers in FY 2021, in Million USD.
6. Indian Retail Market Share of Tractors (May 2022)
7. India’s Export Scenario of Farm-Machinery
8. Major Irrigation Companies, Automated Irrigation Systems
9. AI, Robotics and Drones in Agri-Farm Machinery
10. Policies and Schemes by GOI
11. Central Farm Machinery Training and Testing Institute, Custom Hiring Centers (2014-15), 4 FMT&TI
12. Mergers and Acquisitions
13. Recent Developments
14. Challenges of Farm machinery sector 02
Tractors and Farm
Include tools ranging from:
Implements used in Land preparation
Plough: Farming implement with one or more blades fixed in a frame, drawn
over soil to turn it over and cut furrows in preparation for the planting of seeds.
Used in primary tillage.
Scrapers: Scrapers are used to move or remove dirt, gravel or other material
from the ground surface.
Levellers: Land levelling equipment uses for fertile and loosening the soil.
Also, it breaks down soil particles and smoothens the land, which increases the
Tractors: They provide machine power for performing farm applications.
Implements used in Sowing and Planting
Seed drill: A seed drill is a device used in agriculture that sows seeds for crops by positioning
them in the soil and burying them to a specific depth while being dragged by a tractor.
Dibbler: Manually used by farmer to put seeds into ground.
Transplanter: A transplanter is an agricultural machine used for transplanting seedlings to the
Seed drill Dibbler Transplanter
Implements for Weeding, Intercultivation and Plant Protection
Implements that are used for Weeding include:
Plough: They help in turning up and breaking of soil, to bury crop residues and control weeds.
Harrow: It is used to pulverise soil, break up crop residues and uproot weeds.
Implements that are used for Intercultivation include:
Tiller: It is used for breaking up the soil and aerate soil for planting.
Implements that are used for Spraying include:
Sprayer: It is used for spraying plant protection chemicals.
Duster: It is used for spraying Pesticides and chemicals in the form of dust and protect the plants.
Harvesters: Used for cutting of crops after maturing.
Threshers: Used for separating grains from stalk.
Maize cum husk sheller
Coconut Climber Sorghum Harvester
Implements for Harvesting and Threshing
Post Harvest Equipments
Winnowing: Winnowing is the separation of the grains from the chaff or straw.
Threshing: Threshing is the removal of grains from the rest of the plant. It involves three
different operations: Separating the grain from the panicle; sorting the grain from the straw;
winnowing the chaff from the grain.
Decorticator: Removes shells of Ground nuts
Agro Food Processing Equipments
Hulling: Several grains have an unpalatable husk or shell that needs to be removed by a
Polishing: Rice polishers are available for removing the rice bran after hulling.
Oil Extractor: To expel oil form oilseeds like ground nut, mustard etc
Mahindra Sickle Sword
It has a 170 cm long, double-action cutter bar.
Can adjust skid height along with sugarcane height.
Used in the post-harvest for cutting maize, bajra, sugarcane and
Price: Rs. 3.8 Lakh is reasonable for farmers.
Dasmesh 567 – Paddy Straw Chopper
Its 216 pcs M type thresher blade, 36 pcs thresher concave
blade and 18 pcs extra row of blade helps to cut the crops
Its 55 HP implement power makes it more compatible to work
with the suitable tractor.
Fig: Dasmesh 567
Fig: Mahindra Sickle Sword
Implements used in Paddy Cultivation
Disc Plough MB Plough Puddler
Harvesting of Paddy Pesticide Application Paddy weeder
Global Agri - Machinery Companies
The company's product range includes Tractors, Balers, Mowers, Rakes, Trailers, Wheel
The CLAAS Group generated net sales of USD3962.79 Million in the FY2020-21
Agricultural equipment is sold under the New Holland Agriculture and Case IH brands
The Company's revenue in FY 2019 was USD 28.07 billion, in which the agriculture
segment had contributed USD 11 billion
The company sells a full range of agricultural equipment’s include Tractors, Self-Propelled
Sprayers, Hay Tools, Forage Equipment, Seeding and Tillage Equipment, Implement
Global Agri - Machinery Scenario
CAGR of Agri-Machinery Market (2022-27): 5.4%
In 2021, Global Agri-Machinery Market Size : USD 103.61 billion.
In 2020, Tractors Market Share: 43.6%.
2021 2022 2023 2024 2025 2026 2027 2028 2029 2030
Size of the Global Agricultural Equipment Market between 2021 -30 (Billion USD)
Source: Published by Martin Placek, Apr 13, 2022, in Statista.
0 5000 10000 15000 20000 25000 30000
Deere & Co.(U.S.)
Kubota Corp. (Japan)
CNH Industrial NV (Netherlands /U.K.)
REVENUE (MILLION U. S. Dollars)
Revenue of World's Largest Farm Machinery Manufacturers in
FY 2021, in Million USD.
Source: Statista, Published by Martin Placek, Apr 12, 2022.
The Indian agricultural equipment market reached a value of INR 926 Billion in 2021
Expected Market Size 2027: INR 1,689 Billion
Expected CAGR 2022-27: 10.6%
This market is currently being driven by a number of factors such as:
Easy availability of credit.
Increasing agricultural productivity.
Emergence of contract farming.
Increasing rural incomes.
Source: IMARC Group.
The Indian agricultural machinery market is consolidated, with the major players occupying the
maximum share of the market.
Top Companies in India:
Mahindra & Mahindra Ltd.
John Deere India.
Indian Retail Market Share of Tractors (May 2022)
M & M Limited(Swaraj Division) 22%
TAFE Limited 17%
John Deere 10%
Source: FADA Research, 2022.
India’s Export Scenario of Farm-Machinery
0 2 4 6 8 10 12
Value (USD Million)
Exports of Indian Agri Machinery in 2020-21(Apr-Nov)
Source: Statista, Published by Martin Placek, Apr 12, 2022.
Tractors and Farm Equipment Limited (TAFE)
A unit company of the Amalgamations Group, one of India's largest Light Engineering Groups.
3rd largest tractor manufacturer in the world and 2nd largest in India by volumes.
TAFE sells over 180,000 tractors (domestic and international) annually.
Source: Mordor Intelligence, 2022.
Mahindra & Mahindra Limited (M&M)
One of the top five tractor brands in the world today.
Domestic Tractor Market Share across India in FY2021: 22%.
March 2021, 29,817 units.
March 2022, 28,112 units.
3 major business categories: Agriculture and Turf, Construction and Financial Service
Major Revenue Resource: U.S. and Canada USD 20.6 billion in FY 2019
John Deere established a green field project in 1999 under a 50:50 joint venture with
Larsen & Toubro Limited (L&T)
In August 2021, it gained:
No. 3 tractor manufacturer position
Registered 7,158 units sales
Source: Mordor Intelligence, 2022.
Major Irrigation Companies in India
Netafim is an Israeli irrigation equipment manufacturer. Drippers, dripper lines, sprinklers, and micro-
emitters are all manufactured by the firm.
Netafim also develops and distributes crop management technology like monitoring and control systems,
dosing systems, and crop management software, as well as a range of services such as managed
irrigation, agronomical consulting, and operation and maintenance.
Netafim was the global leader in the rapidly increasing drip- and micro-irrigation business in 2012. It
was the world's leading provider of drip irrigation systems, with a 30% worldwide market share.
Jain Irrigation System
Jain Irrigation Systems, or Jains, is a worldwide company headquartered in the Indian city of
It has about 33 production locations throughout the world.
Drip and sprinkler irrigation systems and components, integrated irrigation automation
systems for monitoring and control, dosing systems, PVC and PE piping systems, plastic
sheets, greenhouses, bio-fertilizers, solar power, solar water-heating systems, solar water
pumps, photovoltaic systems, are manufactured by company.
Automated Irrigation Systems
Reducing production cost of vegetables, Making the industry the more competitive and sustainable.
Maintaining average (or increasing) vegetable yields.
Minimizing environmental impacts caused by excess applied water and subsequent agrichemical leaching.
Maintaining a desired soil water range in the root zone that is optimal for plant growth.
Low labour input for irrigation process maintenance.
Substancial water aving compared to irrigation management based on average historical weather
AI in Agri-Farm Machinery
AI allows for accurate crop yield prediction, ground sensors data collection and analysis and visual
analytics of data from drones and satellites.
Different ground sensors can collect data on soil temperature and moisture, nutrients and fertilizer
content, and more to help farmers see how their crop is developing throughout the season.
AI provides the possibility to analyze information for several years, presenting agronomists with crop
development patterns, which can be used to predict yield and to make an impact timely if needed.
Maintaining the “Crop Recipe: “Crop recipe” is a set of conditions under which the crop develops best.
These conditions depend on farm location, chemicals used for soil and plants treatment, and harvest time
AI-powered tools allow for finding out the best “crop recipe” for a particular crop to flourish.
Robotics in Agri-Farm Machinery
Prominent tasks of robotization in Agriculture:
Monitoring and Forecasting
Production costs reduction
Activities precision and quality improvement
Minimization of food production impact on the environment
Increased food safety
Ability to use agricultural robots in any weather, any time of the day
Crop Health Monitoring:
Hyper spectral imaging, 3D Laser Scanning:
Provide enhanced information and plant metrics across thousands of acres with the spatial resolution
to delinate individual plots or plants
AI in Agri-Machinery
AI-Driver Less Tractors:
Using more sophisticated software coupled with off-the-shelf
technology including sensors, radar and GPS.
Hortibot is about 3-foot-by-3-foot, is self propelledand uses GPS. It
can recognise 25 different types of weeds and eliminate them by
using its weed removing attachments.
Eco friendly, sprays exactly above the weeds
Can reduce herbicide usage by 75%.
AI Drivder less Tractor
Challenges in AI-Adoption in Agriculture
Though Artificial Intelligence offers vast opportunities for application in agriculture.
There still exists a lack of familiarity with high tech machine learning solutions in farms across most parts of
Exposure of farming to external factors like weather conditions, soil conditions and presence of pests is quite
So what might look like a good solution while planning during the start of harvesting, may not be an optimal
one because of changes in external parameters.
Drones in Agriculture
As per a recent PWC Study, the total addressable market for Drone-
based solutions across the globe is $127.3 billion and for agriculture it is
at $32.4 billion.
Managing adverse weather conditions, Productivity gains, Precision
farming and Yield management.
Drone can be used to produce a 3-D field map of detailed terrain,
drainage, soil viability and irrigation. Nitrogen-level management
Aerial spraying of pods with seeds and plant nutrients into the soil
provides necessary supplements for plants.
Crop Monitoring and Health assessment
Policies and Schemes by GOI
Sub Mission on Agricultural Mechanization (SMAM):
During 2014-15 to 2020-21, Rs.4556.93 Crores of funds has been released
More than 13 Lakh Agricultural Machines have been distributed
Source: PIB, Press Information Bureau, GOI.
Subsidy of up to 30% is provided on the purchase of tractors
Up to 100% subsidy is given for other agricultural machinery
Custom Hiring Centers (2014-15)
GOI signed MOu with 3 companies
Mahindra & Mahindra
To reach out to small & marginal farmers
Machineries on rental basis:
To open CHC, machineries up to 10 lakh to 1 Cr. Rupee can be purchased
Govt. giving 40% subsidies to owner.
Custom Hiring Centre Machinery App.
Central Farm Machinery Training and Testing Institute
Objective: To train prospective farmers on proper use maintenance and upkeep of farm machines
In 1959 testing wing was added to this center
Tests conducted at the Institute:
Testing under CMV rules
Central Farm Machinery Training & Testing Institute, Budni(Madhya Pradesh)
Northern Region Farm Machinery Training & Testing Institute, Hisar (Haryana)
Southern Region Farm Machinery Training & Testing Institute, Garladinne (Andhra Pradesh)
North Eastern Region Farm Machinery Training & Testing Institute, Biswanath Chariali, (Assam
Government has established 4 FMT&TI
In March 2021, John Deere introduced new 400 and 600 Series Sprayers.
The lineup of 400 Series Sprayers includes the 408R, 410R, and 412R, while the 600 Series
includes the 612R and 616R.
In February 2020, New Holland launched three new WORKMASTER Utility Tractors, including
95, 105, and 120 horsepower models.
Mergers and Acquisitions
CNH Industrial completes minority investment in Monarch Tractors.
John Deere and Co. acquired Kreisel Electric.
Kubota acquired 40% shares of Escorts Agricultural Machinery India.
Mahindra acquired 33% stake in Mitsubishi Agricultural Company.
Source: Agri Equipment Intelligence, Business Line.
Challenges of Farm Machinery Sector
a) Marginal farmers believe higher technology is complex and is not his cup of tea.
b) Second deterrent is higher cost of equipment and need of high investment into variety of
equipment/size/technology for different conditions/crops.
c) Knowledge transfer both for usage and manufacturing. Importing new technology equipment is
expensive and hence need to adapt for Indian conditions.
d) The country needs to invest in design and development. Not only for adaption but also we need versatile
equipment that can be used in multiple crops like we have multi crop harvesters and tractors.
e) Field accessibility for farm machinery movement into the field is poor. Our fields are smaller and not
connected with roads and hence many a time moving machine from one field location to other is not
possible and/or efficient.