X is a collection of short stories published
in 1943 by Indian Thought Publications.
The book was republished outside India in
1982. The book includes 19 stories, all set in
the fictional town, located in South India.
Each of the stories portrays a facet of life in
that town. The New York Times described
the virtue of the book as “everyone in the
book seems to have a capacity for
responding to the quality of his particular
hour. It’s an art we need to study and
revive.” Identify the book.
X is a Swahili phrase that can translated
literally as “no worries”. Its meaning is
similar to English phrase “no problem”
or Australian English phrase “no
worries” and also can be translated to
“don’t worry, be happy. Identify X.
C. K. Ranganathan started this company
with Rs. 15000 and believes in quality
products in small quantities at a low
price. This Chennai based company has
been giving sleepless nights to FMCG
majors. The company targeted the
‘bottom of the pyramid’ with the sachet
revolution and mass marketing in rural
areas. Its most popular brands are Nyle
and Chik. Name the company.
This is from the memoirs of someone’s wife.
When that someone went to meet his would-be-
wife’s father, he was wearing a bright red
shirt. He told him that he wanted to become
a politician with Communist party and
wanted to open an orphanage (though his
salary was not enough to support his family).
He proposed to his wife saying “I am only 5’4”
tall. I come from lower middle class family. I
can never become rich in my life & I can
never give you any riches.” Nonetheless, she
married him and rest is history. Who is this
The way in which Frank Robinson wrote
the name of a product was so elegant,
and original, that it was decided to use
his handwriting for the logo of the
product. Name the product that even
today, uses Robinson’s script as its
This word was coined by Deepak Mohani
(IIT K, IIM C), who was rated as India’s
foremost market strategist by many
investors during the 1990’s. This word
gained popularity within a few years.
What is that word?
The very earliest known examples of the
graphic are attributed to Harvey Ball, a
commercial artist in Massachusetts. He
devised the face in 1963 for an insurance firm
that wanted an internal campaign to
improve employee morale. Ball never
attempted to use, promote or trademark the
image; it fell into the public domain in the
United States before that could be
accomplished. As a result, Ball never made
any profit for the iconic image beyond his
initial $ 45 fee. The figure has become iconic
throughout the world. Which figure?
In 1885, a British businessman sold off
his breweries in Shimla, Rawalpindi and
Mandalay to X. In 1949, Y owned it and it
was positioned as a form of ‘Som Ras’,
‘The drink of Hindu Gods’ and was
named after a chain of English pubs.
What are we talking about?