Artisanal LA Fall Show Vendor Meeting

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Artisanal LA Fall Show Vendor Meeting

  1. 1. Artisanal LA Fall Show 2013 WELCOM
  2. 2. a.LA By The NumbersConfidential | Not For Distribution ©Angeleno, Inc
  3. 3. Trade TimeConfidential | Not For Distribution ©Angeleno, Inc
  4. 4. Fall ProgrammingConfidential | Not For Distribution ©Angeleno, Inc
  5. 5. Fall Show SponsorsConfidential | Not For Distribution ©Angeleno, Inc
  6. 6. The Venue: LA Mart Magic Box + Maker CityConfidential | Not For Distribution ©Angeleno, Inc LA MART contains Southern California’s most comprehensive collection of fine regional and national showrooms available to the trade professional. LA MART Gift & Home Center features thousands of premium product lines, from custom manufactured to nationally branded gift, home, and lifestyle merchandise. Delivering an unsurpassed buying experience, L.A. Mart is the anchor of the Furniture & Decorative Arts District in downtown Los Angeles, a center of city–wide renaissance and revitalization. MAGIC BOX is one of the most distinctive venues in downtown Los Angeles. Housed in the historic REEF building, the former LA Mart, built in 1958, this LA landmark has played host to countless productions for special events and trade shows as well as for art, design, fashion, film, television, advertising and the music industry. Our mission is to offer artists, designers, organizations and the public an exciting location that transforms events and trade shows into unique and inspiring experiences. MAKER CITY LA is a place where LA creatives can find cool studio space, all the tools to make their work, and a fun community. A place of experimentation and collaboration where different types of creators inspire each other. Our mission is to create a whole creative habitat that serves and inspires the artists, designers, thinkers and makers of Los Angeles. We are passionate about creating a community-centered space that provides the real tools that creators need to be successful today—all in one place.
  7. 7. Event Layout: Magic BoxConfidential | Not For Distribution ©Angeleno, Inc
  8. 8. Event Layout: Maker CityConfidential | Not For Distribution ©Angeleno, Inc
  9. 9. Meet Your BoothConfidential | Not For Distribution ©Angeleno, Inc • LIGHTS * 2 spotlights * 280 watts • POWER * Limitations & Upgrades • WI-FI • HARD WALLS (9’ x 2”) * Hanging on hard walls is ok, no anchors. • BOOTH RULES
  10. 10. Booth Extras + Vendor RentalsConfidential | Not For Distribution ©Angeleno, Inc BOOTH EXTRAS / LA MART • Custom Painting Options: Pick a color from www.behr.com ($2.25 per sq ft of wall (3 10x10 walls = $675) • Extra Power BOOTH EXTRAS / ARTISANAL LA • 6x30 Table = $20 • Plastic Chair = $5
  11. 11. Keep it Green & CleanConfidential | Not For Distribution ©Angeleno, Inc • Limit use of plastic wherever possible • Do not move / remove trash cans or bins • Ask for additional trash cans if needed • Keep your space clean and clear! • Spaces must be left broom clean or you will be charged • NO EARLY BREAK DOWN!
  12. 12. Make It WorkConfidential | Not For Distribution ©Angeleno, Inc LOAD IN & STRIKE • Assigned By Location and Color Group •Friday Load-In for ALL equipment and décor •Load-In Starting at 8:00am / 2 hr. blocks •All Set-Up on Friday •Event Hours 10:00am – 6:00pm Saturday| Strike Starting Sunday at 6:00pm DON’T PANIC & COMMUNICATE Worries? Questions? Concerns? We’ve got answers. Just ask. ARRIVE ON TIME!
  13. 13. Vendor PerksConfidential | Not For Distribution ©Angeleno, Inc Moo Cards Square Up Square Space Websites
  14. 14. Brand Well CREATING A STRONG BRAND Confidential | Not For Distribution ©Angeleno, Inc
  15. 15. Putting Your Best Booth Forward DON’T BE A BORE! Confidential | Not For Distribution ©Angeleno, Inc
  16. 16. Work It Get Creative Accessorize Brand Signage Use the Space Confidential | Not For Distribution ©Angeleno, Inc
  17. 17. Building Your Brand BEST PRACTICES • Facebook • Twitter • Instagram • Pinterest Confidential | Not For Distribution ©Angeleno, Inc
  18. 18. Tell Me MoreConfidential | Not For Distribution ©Angeleno, Inc EDUCATE PROMOTE COMMUNICATE The event isn’t just about presenting great food for a few hours – It’s about creating future business! Invest in your business by being sure to promote your business…  Make sure business cards are prominent, use creative displays  Have plenty of catering menus or information (Let people know you're available for hire!)  Display awards and/or media clippings  Feature a sign with your twitter and website URL  Bring branded promo materials such as magnets or pins
  19. 19. Booth ContestConfidential | Not For Distribution ©Angeleno, Inc PAST BOOTH CONTEST WINNERS
  20. 20. • Sampling Sells • small Portions • Presentation • Seasonal Confidential | Not For Distribution ©Angeleno, Inc Sampling
  21. 21. Confidential | Not For Distribution ©Angeleno, Inc Answering Tough Questions
  22. 22. SPACE TOUR / LET’S GO!
  23. 23. QUESTIONS?
  24. 24. GETTING DOWN TO GRASSROOTS
  25. 25. Confidential | Not For Distribution ©Angeleno, Inc Fall Show Collateral
  26. 26. Community Counts • It's a beautiful day in the neighborhood... Take advantage of what's near you! • Drive/walk the mile around your house and take note of where you can promote • Spread the word in your community in just 15 minutes • Don't forget your community: church, PTA groups, associations (sport clubs, professional, etc.) Confidential | Not For Distribution ©Angeleno, Inc
  27. 27. Hit The StreetsConfidential | Not For Distribution ©Angeleno, Inc • Drop posters and cards off at local Businesses. • Why wood is your friend • Visit local businesses, nail salons, car washes, and spread the word
  28. 28. OpportunitiesConfidential | Not For Distribution ©Angeleno, Inc Medallion Market • John Edwards Old Pasadena Mixed Use Project • Dan Mellinkoff
  29. 29. IT’S COCKTAIL TIME!

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