The changing state of the sari                                        The changing state of the sariSatya Paultwisted and ...
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The changing state of the sari

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The changing state of the sari

  1. 1. The changing state of the sari The changing state of the sariSatya Paultwisted and turned the sari around by throwing on trousers and Ravi Bajaj took Indo-eastern fusion to a whole level with the poncho sari.Other designers too say the neo sari is a product of changing urban landscapes and lifestyles.Sanjay Kapoor, managing director of Satya Paul, says the trouser sari was invented to improvethe “flexibility of the person wearing it” . Kapoor says that a few years after the label was born in1985, the team realised that “we were a society at the crossroads” . “For 2,000 years, the sariremained untouched. The different weaves and forms are beautiful but times have changed andthe customer is evolving,” he says. “The new customer is oriented towards an urban lifestylewith an obvious lack of patience to learn the art of tying a sari,” he adds. According to Kapoor,the ‘internationalisation’ of the sari is a crucial factor. “The essence of this sari stems from thewestern look that it imparts to its wearer without compromising on the traditional Indian feel,”he says, adding that the trouser sari received overwhelming response, especially in the NRIcommunity.Satya Paul has a dedicated cell that works to create new forms of the sari. “I’m looking forwardto Madonna wearing this sari to help the Indian customer recognise the design strength of ourwork,” he says.Source: Times of India

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