From apparel to laptop accessories, Satya Paul explores new avenuesAfter designing saris and gowns, Satya Paul, a known brand in fashion, has ventured into makingaccessories for laptops as they feel fashion is not restricted to just clothes.The brand’ latest association is with Intel to designing laptop accessories and bags for its newlylaunched Ultrabooks.“The Ultrabook is highly desirable lifestyle accessory for everyone because of its uniquecombination of artistic craftsmanship and advanced technology. Satya Paul is synonym withevocative designs, signature prints and timeless style, so we thought of designing a line ofexclusive accessories for them,” said Rajiv Grover, chief operating officer of Genesis Colors PvtLtd.“We designed laptop bags for Samsung, HP and many other brands. I feel that it’s great to partnerwith corporate houses today as fashion is no longer only about clothes but expressing yourselfthrough cars, computers, laptops, phones and i-pods,” he added.Genesis Colors Pvt Ltd is holding company for brands like Satya Paul, Satya Paul menswear andaccessories, Tie Rack London and Bwitch.“We would like to get associated with all kind of brands where we get a chance to expressourselves in fashionable way,” Grover told IANS.Satya Paul is known for its printed saris, neckties and scarves. The brand, which was creativelyheaded by Puneet Nanda, is now being spearheaded by Jyoti Narula, the managing director ofGenesis Colors.And Grover feels that Narula’s creativity helped the brand to explore.“Nanda has been always there… It’s just that he is on sabbatical. As of now the design part isheaded by Jyoti Mohan Narula. He is also our managing director and, trust me, he is leading thedesigners very well,” he said.“Earlier, we were only known for saris, but today western gowns, tunics and handbags are aspopular as sari… We even got into bridal, so it’s not only about sari anymore. We have moved toa completely different thing,” he added.Their next project is designing cover for a refrigerator company.“I can’t disclose the name but we have been approached by consumer durable to design forrefrigerators. So that’s there in the pipeline. It’s almost finalised,” said Grover.