• Poultry is the class of domesticated fowl(birds) farmed for their meat, eggs or feathers• These most typically are members of the ordersGalliformes (such as chickens and turkeys),and Anseriformes (waterfowl such as ducksand geese).• Chicken is the most popular poultry speciesutilized for both meat and egg production.
Broiler is an American word used to describe a meatchicken.Chick refers to a baby bird.Chicken can be used when referring to young birds, the entire fowl species or the meat that is eaten by humans.Chook is an Australian & New Zealand slang for a hen,or a cooked chicken.Cockerel, cock or rooster are names given to a malechicken. Hen is the name given to the adult female chicken.Pullet is the term used for the immature female layer.A spent hen is one that has finished its productive life.
Egg ProducersLayers– Chickens that are raised to produce eggs– Some can lay over 300 eggs/hen/year• White egg producers– Small in size– Eg. White Leghorns- white plumage• Brown egg producers– Larger birds that are not aseconomical as Leghorns– Eg. Rhode Island Reds- dark redplumage
Chickens used for meat production are called Broilers Emphasis placed on the ratio of feed to meat produced Butchered at a young age Birds used for meat production are usually commercial crosses – Example: White Plymouth Rock females mated to Cornish (English class) males
Fed (for hen, chicks) Carriage inward. Chicks carriage inward. Supervisor for the purpose of communicating to retailer. carriage outward (chicken supply) Order to payment cycle:- direct payment to supplier. Warehouse:- there are certain warehouses we needed- for layer hen, bowler hen, fed store, vaccines store, eggs etc. Inventory:- no need.
Purpose:- the main purpose to sailing in bulk & to maintain relationship with retailer. To increase size of the business. Because we going to B to B.Type:- full service wholesaler.Marketing issues:- location near by city or urban area, choosing market area where more population of non- vegetarian.Technology:- MAXIMUM USE OF MANAGEMENT TECHNIQUES, There are available a number of different management techniques that result in better performance.
Indirect:- Wholesaler retailer. Distributor wholesaler Retailer.Direct:- The internet (taking order of hotels & any big event for supply chickens). Direct marketing (through supervisor, news paper etc).