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God made everyone alike, then why 'Differentiate'

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Random thoughts on Product Differentiation.

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God made everyone alike, then why 'Differentiate'

  1. 1. God made everyone alike, then why Differentiate ?? . . . . Random thoughts on Product Differentiation
  2. 2. Because ..
  3. 3. Everyone wants to be ‘recognised’ as different ..
  4. 4. Sounds obvious ?? See next..
  5. 5. Everyone wants be similar ….
  6. 6. Confused ??
  7. 7. Yesss !! I did it :)
  8. 8. Wait.. Let me try to explain !
  9. 9. a) Actually their needs are unique b) They want to be perceived as people with that unique need Or You need to acknowledge that unique need because..
  10. 10. Like ..
  11. 11. Real User Aspirational User
  12. 12. Now.. How to differentiate ?
  13. 13. So you want to know that also.. Greedy ;-)
  14. 14. There are various ways, one of them is ‘5W’s n H’.
  15. 15. Let’s say you have taxi service, I’ll try to fit in a few examples..
  16. 16. Who: It is for ??
  17. 17. Business Travelers Girls Only
  18. 18. What: It is for ??
  19. 19. Intra City Travel Off Road Travel
  20. 20. When: It is to be used ??
  21. 21. Night Travel Group Travel
  22. 22. Where: It is to be used ??
  23. 23. Water Travel Air Travel
  24. 24. Why: It is to be used ??
  25. 25. Cheapest Service Always On Time
  26. 26. How: It is to be used ??
  27. 27. Self Drive Roof Travel ;)
  28. 28. But before we conclude, here are two points to remembers…
  29. 29. 1. Differentiation can be Real or Irrational .
  30. 30. 2. Just because you are unique does not mean you are useful..
  31. 31. Thanks ! satyajeet.singh@gmail.com
  32. 32. Image sources.. http://www.desiwalls.com/wp-content/uploads/2009/05/herd-of-burchells-zebra-drinking-mara-river-masai-mara-kenya.jpg http://www.impactlab.net/wp-content/uploads/2010/03/frustrated_teacher_1379554c.jpg http://fc09.deviantart.net/fs24/f/2008/024/a/e/Be_Different_by_theprodiqy.jpg http://www.mileanhour.com/files/2010/8/obvious4.jpg http://blog.aurasquare.com/wp-content/uploads/2009/12/img_9268.jpg http://www.yorubagirldancing.com/wp-content/uploads/2009/11/confused-baby.jpg?w=300 http://www.autoracing1.com/Images/PhotoOfWeek/2009/0329ButtonSpray.jpg http://www.davis.k12.ut.us/curric/secondarymath/Funny%20Stuff/Math%20Teacher.jpg http://images.inmagine.com/img/radiusimages/rds102/rds102018.jpg http://blog.silive.com/s outhshore/2009/07/large_07-14-staten-island-dooling.jpg http://cordieb.files.wordpress.com/2009/08/greed1.jpg http://m2-berlin.com/wp-content/uploads/2010/09/Taxi-Berlin-OPT.jpg http://www.corbisimages.com/images/67/C7855A48-5F39-46DF-87CA-BB48E738E3AD/AX045370.jpg http://www.womenhomebusiness.com/wp-content/uploads/2009/07/Pink-Taxis.jpg http://upload.wikimedia.org/wikipedia/commons/0/00/Bikaner_road_sign.jpg http://foreskinpress.files.wordpress.com/2009/07/foreskin-press-bridge-bandra-worli-giant-traffic-jam-snarl.jpg http://cache2.asset-cache.net/xc/EC1349001.jpg? http://cache2.asset-cache.net/xc/EC1349-001.jpg? http://keystv.com/dynamic/clients/YellowAirTaxi/YellowAirTaxi_pic.jpg http://www.sven-w.de/bilder/australien2003/sydney_watertaxi.jpg http://wallpapers-diq.org/wallpapers/11/On_Time.jpg http://www.friendsofguinea.org/images/pix_village_taxi_men.jpg http://www.oopps.info/wp-content/uploads/2009/05/love-aaj-kal-wallpapers-02.jpg http://www.audisite.com/wp-content/uploads/2009/05/self-drive-audi2.jpg http://mrbarlow.files.wordpress.com/2009/08/pi.png http://upload.wikimedia.org/wikipedia/commons/thumb/3/39/Latex_real_numbers.svg/343px-Latex_real_numbers.svg.png http://kcgadiyar.files.wordpress.com/2009/09/uniquedemotivator.jpg

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