Tools to help you join the self publishing revolution

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Tools to help you join the self publishing revolution

  1. 1. Tools to Help You Join the Self-Publishing Revolution Trevor Hunsaker
  2. 2. #1 Weird Secret to Self-Publishing Your Book... (Traditional Publishers Hate It!)
  3. 3. Write the ?&*% Book
  4. 4. Authoring Plain text – NOT a Word Processor Typesetting ≠ Writing Text Editor: • Notepad++ • Adobe Brackets, etc
  5. 5. Markup Format Prose: Markdown Technical: LaTeX
  6. 6. Why Markdown? .md ? .html .epub .mobi .docx
  7. 7. Markdown Tutorial http://markdowntutorial.com/ # Heading (h1) ## Smaller Heading (h2) _italic_ **bold** [Link Text](URL)
  8. 8. Markdown Tutorial (cont.) !(/path/to/img.jpg) * List item 1 * List item 2
  9. 9. Docverter.com HTTP API for converting from markup to document • http://c.docverter.com Run on own computer (Source on Github) • Wraps Jruby, Pandoc, Calibre Hosted solution coming
  10. 10. Docverter Usage Script via bash or your choice of language HTTP POST request, multipart / form-data Documentation: http://www.docverter.com/api.html Docverter’s Sample: http://www.docverter.com/examples/markdown_to_epub.zip
  11. 11. curl --form from=markdown --form to=epub --form input_files[]=@chapter1.md --form input_files[]=@chapter2.md --form other_files[]=@metadata.xml --form other_files[]=@document-open.png --form other_files[]=@stylesheet.css --form epub_metadata=metadata.xml --form epub_cover_image=document-open.png --form epub_stylesheet=stylesheet.css 'https://c.docverter.com/convert' > markdown_to_epub.epub
  12. 12. curl --form from=markdown --form to=epub --form input_files[]=@chapter1.md --form input_files[]=@chapter2.md --form other_files[]=@metadata.xml --form other_files[]=@document-open.png --form other_files[]=@stylesheet.css --form epub_metadata=metadata.xml --form epub_cover_image=document-open.png --form epub_stylesheet=stylesheet.css 'https://c.docverter.com/convert' > markdown_to_epub.epub
  13. 13. curl --form from=markdown --form to=epub --form input_files[]=@chapter1.md --form input_files[]=@chapter2.md --form other_files[]=@metadata.xml --form other_files[]=@document-open.png --form other_files[]=@stylesheet.css --form epub_metadata=metadata.xml --form epub_cover_image=document-open.png --form epub_stylesheet=stylesheet.css 'https://c.docverter.com/convert' > markdown_to_epub.epub
  14. 14. curl --form from=markdown --form to=epub --form input_files[]=@chapter1.md --form input_files[]=@chapter2.md --form other_files[]=@metadata.xml --form other_files[]=@document-open.png --form other_files[]=@stylesheet.css --form epub_metadata=metadata.xml --form epub_cover_image=document-open.png --form epub_stylesheet=stylesheet.css 'https://c.docverter.com/convert' > markdown_to_epub.epub
  15. 15. curl --form from=markdown --form to=epub --form input_files[]=@chapter1.md --form input_files[]=@chapter2.md --form other_files[]=@metadata.xml --form other_files[]=@document-open.png --form other_files[]=@stylesheet.css --form epub_metadata=metadata.xml --form epub_cover_image=document-open.png --form epub_stylesheet=stylesheet.css 'https://c.docverter.com/convert' > markdown_to_epub.epub
  16. 16. Via Python & Requests* *Forked version of Requests https://github.com/saturdayplace/requests Via Requests http://bit.ly/1nkcDRz
  17. 17. You (Really) Need Help Fiverr.com ● Copyediting ● Cover ● Illustration
  18. 18. Marketplaces Amazon Apple iBooks Google Play SoftCover.io LeanPub.com Own Website / Gumroad
  19. 19. AmazonKindleDirectPublishing https://kdp.amazon.com Supported Formats: DOC, DOCX, HTML, MOBI, ePub, RTF, TXT, PDF Complex formatting in Word and PDFs may not convert well
  20. 20. AmazonKindleDirectPublishing Amazon Pays You: Royalty File Size Book List Price 35% <= 3 MB $0.99 - $200 3 MB < SIZE < 10 MB $1.99 - $200 >= 10 MB $2.99 - $200 70% Any $2.99 - $9.99
  21. 21. Apple iBooks https://itunesconnect.apple.com/WebObjects/iTunesC onnect.woa/wa/bookSignup Accepts ePub format Takes 30%, pays you 70% iBooks Author (Free on Mac store) for creating multitouch books iBooks Producer for publishing to the store
  22. 22. Google Play Books https://support.google.com/books/partner/checklist/4 489282 Don’t publish their royalty rates Accept ePub, PDF “On the Internet” people claiming ~ 50% Full text available in Google searches Customer Service (?)
  23. 23. SoftCover.io Ruby gem (OS X and Linux) Generate: HTML, PDF, ePub, Mobi Command-line interface > softcover deploy Takes 10%, pays you 90% Create a marketing site for your book Create multi-media packages
  24. 24. LeanPub.com Dropbox + Markdown Web interface for previewing or publishing Generates: PDF, ePub, Mobi Takes 10% + 50¢ per sale • Sell before complete, buyers get free updates as you progress Sell generated files on other marketplaces
  25. 25. Gumroad.com Sales and Fulfillment only (Add to your own website) Takes 5% + 25¢ Super simple customer checkout process Easy to integrate into your website Sell whatever file you have
  26. 26. Marketing Conversion Rates YouTube 2.2% Twitter 5.4% Facebook 6.3% Email 9.4%
  27. 27. MailChimp.com First 2,000 subscribers free < 12,000 emails / month
  28. 28. Trevor Hunsaker trevor@saturdayplace.com http://saturdayplace.com Thanks!
  29. 29. Physical Books Amazon Create Space Lulu.com Blurb

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