1. Taxonomy Is User Experience
Dave Cooksey
IA Summit 2008
Miami, Florida
April 13, 2008

2. About Me
Dave Cooksey, MA, MSIS
• User Experience Lead at gsi interactive, a Division of GSI Commerce, Inc.
• 2007 - 2008 Chair of PhillyCHI, Philadelphia chapter for the Association
for Computing Machinery’s special interest group in Human-Computer
Interaction (SIG-CHI)
• Performed taxonomy / IA work for:
Ace Hardware • Babies‘R’Us • Bath Body Works • Dick’s Sporting Goods
• Ecko • Filson • Hershey’s Gifts • iRobot • Linens ‘n Things • Toys‘R’Us

3. The Business Wants It

4. But What Do They Think It Is?