Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Online trend 2013

360 views

Published on

Online trend 2013

Published in: Business, Technology
  • Be the first to comment

Online trend 2013

  1. 1. ONLINE TREND 2013 Create by Sattra Viriyacharoentham Digital Strategist March 2013
  2. 2. BIG NUMBER 2.4 Billion total internet users over the world Source: internetworldstats/2012 Africa 7% Asia 45%Europe 21% Middle East 4% North America 11% Latin America / Caribbean 11% Oceania / Australia 1% Thailand holds the 10th place 20 Million Thailand Online Population 30% Penetration of Thailand population
  3. 3. Ref: Mindshare
  4. 4. A lot of things went on
  5. 5. CHANGES IN CONSUMER BEHAVIOUR
  6. 6. Mobile Phone Addiction 90% of teenagers worldwide check a smartphone before getting out of bed. 40% spend time to Connect online with friends over a private meeting. Source: brand buffet/Cisco/marketingoops Aged 13-17 18% Aged 18-24 21% Aged 25-34 33% Aged 35-54 21% Aged 55+ 7
  7. 7. The New Meaning Of Handsome
  8. 8. Source: Youtube
  9. 9. The Multi-Tasking consumer
  10. 10. marketingopps 62% of consumer Search for product information before going to shop at stores. 9 out of 10 users watch VDO review of innovative products they may buy 81% of consumers accepted that A post from their friends directly influenced their the purchase decision. Factor influences a purchasing decision
  11. 11. 30% of consumers most likely to respond to brand offer when it has been reposted by friend. 44% of the consumer are most likely to engage with branded content that contains pictures. User empowerment in a social media marketingopps
  12. 12. • Mobile becomes the primary platform of consumer • Multi-tasking & Multi-screener • Fragmentation of viewing and market 3 Major trends
  13. 13. Mobile becomes the primary platform of consumer
  14. 14. Rebirth of new Smartphone & Promotion Network providers are even more competitive
  15. 15. Trends • Multi screen • Apps & HTML 5 • Responsive design • Mobile payment • Mobile search Ads • Rich media Ad • Facebook Mobile Ads • Campaign opportunity • Branded mobile apps Marketing Mobile
  16. 16. Multi-tasking Multi-screener
  17. 17. Marketer adapts more than one mode of multi-screening
  18. 18. Fragmentation of viewing and market • Free TV lost audiences to other screens • VDO content is today’s most popular • A lot of pages were created by specific interest
  19. 19. DELIVER PERFORMANCE Make your own ingredients
  20. 20. STRATEGY Think mobile first Context Different screens Responsive! Think integrated Mobile/Desktop Offline/Online Combination of media Adapt “always-on” and “multiscreen” lifestyle to your business
  21. 21. THANK YOU

×