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South Florida: North of Latin AmericaRoberto Shigueo SuzukiJun 8, 2013
Bon bini Byen venu
AgendaLatin America Market OverviewIs South Florida that relevant?Challenges and success factorsWhat do you want to di...
Latin America Market and CaribbeanYou are here!Current population: 596M (8.4%)GDP: US$4.8 trillion (7.7% world)Top US trad...
Why South Florida is the portal to LatinAmerica?The proximity and access to Latin American andCaribbean countriesThe con...
ProofpointsProximity: Florida-origin exports to Latin American andthe Caribbean make up 23% of all U.S. exports to thereg...
Not that easyRankings on the ease of doing businessChile #37Peru #43Colombia #45Mexico #48Uruguay #89Argentina #124Brazil ...
04.02.2011Version 1.0© 2011 Motorola Mobility, Inc.What is your company trying to do?Export Marketing: the firm markets it...
04.02.2011Version 1.0© 2011 Motorola Mobility, Inc.Success Factors for Franchising in Brazil (2001)Factors McD DD PH SWEst...
04.02.2011Version 1.0© 2011 Motorola Mobility, Inc.Language matters
Can you identify where these power plugs areused?The Solution?
Timing is Everything
Be Prepared to Hit Anything that is Thrown at You
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Product camp sfl jun 2013 - roberto suzuki - south florida - north of latin america

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First Product Camp South Florida
South Florida: North of Latin America
June 8th, 2013
Location: Citrix, Fort Lauderdale
Product Management, Product Marketing

Published in: Business, Technology
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Product camp sfl jun 2013 - roberto suzuki - south florida - north of latin america

  1. 1. South Florida: North of Latin AmericaRoberto Shigueo SuzukiJun 8, 2013
  2. 2. Bon bini Byen venu
  3. 3. AgendaLatin America Market OverviewIs South Florida that relevant?Challenges and success factorsWhat do you want to discuss?
  4. 4. Latin America Market and CaribbeanYou are here!Current population: 596M (8.4%)GDP: US$4.8 trillion (7.7% world)Top US trade Countries:#3 Mexico#9 BrazilSource: Wikipedia
  5. 5. Why South Florida is the portal to LatinAmerica?The proximity and access to Latin American andCaribbean countriesThe concentration of multi-lingual and highlyeducated HispanicsThe vast representation of professionals andcompanies from Latin American and CaribbeannationsIs it a gateway or a hub: Gateway is a place that easilyallows transfer of good and services. A hub is a placethat draws resources because of its added value.Source: The Canadian Trade Commissioner Service
  6. 6. ProofpointsProximity: Florida-origin exports to Latin American andthe Caribbean make up 23% of all U.S. exports to theregion with South Florida accounting for the majorityConcentration of Hispanics: Hialeah – 94.7%, Miami70%, Miami Dade County 64.5%, Broward 25.8%Representation of companies: GM, HP, Caterpillar,American Airlines, Novartis, Kraft foods, Cisco, Hilton,Electrolux, DHL, Komatsu, Oracle, Carnival, Microsoft,Royal Caribbean, Office Depot, Burger King, PolloTropical, Ryder, AutoNationSource: US Census, World City
  7. 7. Not that easyRankings on the ease of doing businessChile #37Peru #43Colombia #45Mexico #48Uruguay #89Argentina #124Brazil #130Venezuela #180Source: DoingBusiness.org 2013 Report
  8. 8. 04.02.2011Version 1.0© 2011 Motorola Mobility, Inc.What is your company trying to do?Export Marketing: the firm markets its goods and/orservices across national/political boundariesInternational Marketing: marketing activities of anorganization include activities, interests or operationsin more than one country and where there is somekind of influence or control of marketing activitiesfrom outside the countryGlobal Marketing: the whole organisation focuses onthe selection and exploitation of global marketingopportunities and marshals resources around theglobeSource: Cengage Learning, International Marketing Strategy
  9. 9. 04.02.2011Version 1.0© 2011 Motorola Mobility, Inc.Success Factors for Franchising in Brazil (2001)Factors McD DD PH SWEstablishedBrand☻ ☻ ☻ ☻Market Entrymode☻ ☻ ☻ ☻ProductStrategy☻ ☻ X ☻Operations ☻ ☻ X XStore Layout ☻ ☻ X XTraining ☻ ☻ X XMarketing ☻ ☻ X XLocalNetworking☻ ☻ X XFranchiseeSupport☻ ☻ X XSource: Mary Risner, SUCCESSFUL FAST-FOOD FRANCHISING IN BRAZILAND THE ROLE OF CULTURE: FOUR CASES
  10. 10. 04.02.2011Version 1.0© 2011 Motorola Mobility, Inc.Language matters
  11. 11. Can you identify where these power plugs areused?The Solution?
  12. 12. Timing is Everything
  13. 13. Be Prepared to Hit Anything that is Thrown at You

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