MiQ Releases ‘Mood of the nation’ report to Gauge the changing online behavior of Indians in Lock Down

1. May 2020
Mood of the Nation
What is India
telling us Online?

2. Window shopping
15%
16%
17%
18%
19%
20%
21%
22%
23%
24%
Morning Afternoon Evening Prime Time Post Prime
Online Activity by Day Part
Green Zone Yellow Zone Red Zone National Average

3. Entertainment, entertainment, entertainment
3/2/2020 3/9/2020 3/16/2020 3/23/2020 3/30/2020 4/6/2020 4/13/2020 4/20/2020 4/27/2020 5/4/2020
SearchInterest
Increase in Search Interest for Entertainment
Keywords
Watch Video Online Imdb Online Game Online Movie

4. Health, Lifestyle,
3/2/2020 3/9/2020 3/16/2020 3/23/2020 3/30/2020 4/6/2020 4/13/2020 4/20/2020 4/27/2020 5/4/2020
SearchInterest
Increase in Search Interest for Health & Lifestyle
Keywords
Beauty Tips Exercise Quick Recipe Multivitamins

5. Finance & Travel
3/2/2020 3/9/2020 3/16/2020 3/23/2020 3/30/2020 4/6/2020 4/13/2020 4/20/2020 4/27/2020 5/4/2020
SearchInterest
Increase in Search Interest for Finance and
Travel Keywords
Stocks Buy Stock Trading When can we travel?
Online Game +54%
Online Movie +90%
Bored +50%
ImDB +80%
ccc

6. Finance & Travel
3/2/2020 3/9/2020 3/16/2020 3/23/2020 3/30/2020 4/6/2020 4/13/2020 4/20/2020 4/27/2020 5/4/2020
SearchInterest
Increase in Search Interest for Home and Car
Loans
Buy House Buy Car Home Loan Car Loan
Online Game +54%
Online Movie +90%
Bored +50%
ImDB +80%
ccc
Trend
reversal in
the last 2
weeks

7. APPENDIX

8. All things video
3/2/2020 3/9/2020 3/16/2020 3/23/2020 3/30/2020 4/6/2020 4/13/2020 4/20/2020 4/27/2020 5/4/2020
SearchInterest
Bored Imdb Online Game Online Movie
Online Game +54%
Online Movie +90%
Bored +50%
ImDB +80%
ccc

9. Investophobia
15.0%
16.0%
17.0%
18.0%
19.0%
20.0%
21.0%
22.0%
23.0%
24.0%
Morning Afternoon Evening Prime Time Post Prime
Online Activity by Day Part
Green Orange Red

10. Digital 2.0: Everything Online
3/2/2020 3/9/2020 3/16/2020 3/23/2020 3/30/2020 4/6/2020 4/13/2020 4/20/2020 4/27/2020 5/4/2020
SearchInterest
Doctor Online Free Course Online Workout Online Quick Recipe Online

12. How is consumer
0
10000
20000
30000
40000
50000
60000
Cumulative COVID-19 cases