Author: Sateesh Kumar Allu Roll No. 14131F0002

Agenda
• What is Agriculture and Farming
• Connected world and agriculture
• 21st century global challenges in
- food production
• Agriculture Market in India
• Connected solution overview
• Solution architecture
• Implementation challenges

Great hardware and information companies with
technology and operations that could really help growers.
But surprisingly none of them actually worked together.

And when these systems don’t work together, no one benefits. Not the
hardware companies, not the growers, and not the people that try to
help growers get the most out of their crops

The Global Food and Agriculture System
The 21st Century Challenges:
• Feed a growing, more prosperous world – and
hopefully better than we have in the past
• Increase food output 50% by 2025
• More than double by 2050
• Contribute to national energy security in many
countries
• Preserve/enhance the environment
• Maintain the rural cultural heritage
With these constraints:
• While using the same or fewer resources
• And, do this against t he backdrop of global climate change!

Global population growth
0
1
2
3
4
5
6
7
8
9
10
1950
1955
1960
1965
1970
1975
1980
1985
1990
1995
2000
2005
2025
FC
2050
FC
Source: United Nations, 2006
Billions
8.0
9.2
Source: International Monetary Fund (IMF), World Economic Report, Apr. 2008

Indian agriculture Industry
India is known as the ‘Land of Agriculture’ which has
many traditions and even a large variety of cultures.
Approximately 70% of the Indian population are
connected with agriculture and its related activities.
India ranks first in the production of sugarcane and
second in the production of rice in the world. Apart from
these, many other cereals, tea, coffee etc. add to the
agricultural output from India. Spices are also well known
worldwide from the incredible India.

Modern Indian Agriculture
Modern India implements new
techniques in agriculture to
increase the quantity and quality
of the yield. Many agricultural
products are exported on large
basis worldwide which add to the
economy of India. New modern
farm machinery and financial
schemes are provided by the
government to encourage
agriculture in the rural areas of the
nation.

The environmental challenge
• Protect the natural resource base
• Prevent degradation of the land
• Improve air quality
• Develop more efficient water use, improve quality
• Improve wildlife habitat
• Avoid biodiversity loss
• Cultural protection aspect (viewscapes, farm structure, practices)
• Post-Industrial Challenge: increase productivity - reduce intrusion

Growingresourceconstraints
0.0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
B
razil
R
ussia
India
C
hina
Indonesia
U
SA
M
exico
South
A
frica
Zim
babw
e
HectareofArableLand
Arable Land (ha) per person
Most populous countries
have least room to expand
Produce more with less…
Land | Water | Labor

Growing resource constraints
• Farm demographics (aging) and migration to cities importantly
influence agricultural labor availability
• High-tech machines, complex production processes and strict
production regulations require skilled labor
• Tighter restraint on immigration encourages mechanization,
innovation – affects capital requirements
21stCenturyBeefClub
Source: UN-Water and FAO
Produce more with less…
Land | Water | Labor

13
STRENGTHS
• Rich Bio-diversity
• Arable land
• Climate
• Strong and well dispersed
research and extension
system
OPPORTUNITIES
• Bridgeable yield crops
• Exports
• Agro-based Industry
• Improve productivity by
cross market collaboration
WEAKNESS
• Fragmentation of land
• Low Technology Inputs
• Unsustainable Water
Management
• Poor Infrastructure
• No central market
• Water scarcity
THREATS
• Unsustainable Resource Use
• Unsustainable Regional
Development
Agricultural market in India

Enabling factors
• Agricultural schools
• Agricultural research
organizations
• NGO’s
• Private research organizations
• Government body dealing with
agricultural research and
development
• Weather forecasting labs
• Soil testing labs
• Food quality labs
Enabling factors:
• Irrigation system
• Automations system
• Fertilizers spraying
• Farm Tilting
• Crop planting
• Harvesting
• Weather forecasting
• Crop protection
Enabling factors:
• Access to financial
services
• Pre-production planning
• Financial planning
• Factors of safety
• Environmental
considerations
• Scope of using
technology
Enabling factors
• Buyers of good
• Retail market e.g. BigBazar
• Fertilizers dealers
• Local buyers
• Inter and intrastate buyers of
good
• Factories demanding good
nearby e.g. sugarcane,
cotton, soyabeen
Farmer
Connected Agriculture
Agricultural value chain

Decision making
Farmer
Irrigation
Seeds
tilting
pesticides
climate
retailers
market
survey
finance
Monitorin
g
decision
making
water
mangeme
nt
disposal
maintena
nce
forecastin
g
Labour
managem
ent

Proposed solution
Overview:
Push info to farmer than pull by farmer.
Connect farmer to complete agricultural supply chain.
Provide farmer latest technology and expert advice.
Provide technology end to end implementation support.
Standardized programs for major crops e.g. sugarcane program
Advanced connected pay per use services.
Monitoring to make decisions.
Build and provide custom solutions to farmer. In house
implementation of connected technology in other services products
.
E.g purchase device and create custom protocols for standard services.)

Functional architecture
Control
Center
Knowledge
center
advanced
Data
Processing
Help center
Farm land/Local
system
Onboard
Control and
data collection
e.g. Connected
tractors
1
2
ERP
system
8
7
4
3
5
6
Implementati
on in charge

e.g. connected tractors

e.g. Wireless irrigation system
fig.Proposed system architecture

e.g. Solar powered wireless irrigation
Solar powered

e.g. Retail services
Customer
support
Farmer calls
toll-free

Conclusion
• Better decision making system for farmer
• Better production planning
• Increased productivity
• Increased profits
• Increased food production
• Water conservation
• Data collection can be used by government policy makers

Thank You..!!!
Questions ?