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Arquitetura da Informação e Usabilidade

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Slides da Palestra de Arquitetura da Informação e Usabilidade de Ana Margarites na 2ª Semana Acadêmica de Sistemas para Internet

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Arquitetura da Informação e Usabilidade

  1. 1. ARQUITETURA DE INFORMAÇÃO E USABILIDADE ANA MARGARITES NOVEMBRO / 2010
  2. 2. Arquitetura de informação é «tornar o complexo claro» (WURMAN)
  3. 3. Para se tornar eficaz, a AI deverá atuar como uma instância mediadora entre os interesses dos usuários, do cliente, do time gráfico e da equipe de programação. No centro de uma complexa rede de ideias diferentes e de pontos de vista divergentes, o arquiteto de informação emprega um arsenal de técnicas para traduzir as necessidades e os objetivos dos usuários aos demais. (AGNER)
  4. 4. Usuário ConteúdoContextoContexto Conteúdo Usuário AIAI
  5. 5. Contexto Objetivos da empresa Cultura organizacional Objetivos de curto e de longo prazos Plano de negócios Aspectos financeiros Visão dos formadores de opinião Infra–estrutura tecnológica
  6. 6. Conteúdo Documentos Tipos de dados Volume de dados Ferramentas e Serviços Estrutura Previsão para inclusão de conteúdos futuros
  7. 7. Usuário Necessidades Prioridades Comportamentos Modelos mentais Estratégias de busca
  8. 8. Métodos de Trabalho Personas Card Sorting Sitemap Protótipos de Papel Wireframes Análise Heurística
  9. 9. Personas Personagens criadas para representar os diferentes públicos que utilizam um site. São atribuídos nomes, profissões, personalidades e aspirações a estas personagens.
  10. 10. Card Sorting Método de organização em que um conjunto de cartões representa os conteúdos do site e as categorias em que eles podem ser organizados. Os participantes agrupam os cartões da forma que lhes parecer mais adequada.
  11. 11. Sitemap Diagrama que mostra a estrutura de um site ou sistema. Deve mapear as principais telas e fluxos do site. O diagrama deve traduzir visualmente também as principais interações possíveis no sistema.
  12. 12. Protótipo de Papel Avaliação de usabilidade de um projeto usando protótipos de papel. Um analista apresenta as páginas à medida em que o usuário faz escolhas, e observa as decisões tomadas e os caminhos escolhidos.
  13. 13. Análise Heurística Análise de usabilidade de um site com base num repertório de boas práticas. Analistas de usabilidade avaliam o site, investigando possíveis problemas, e depois comparam seus achados.
  14. 14. Sistemas da Arquitetura de informação (ROSENFELD & MORVILE)
  15. 15. Sistema de Organização Sistema de Navegação Sistema de Rotulação Sistemas de Busca
  16. 16. sistemas de organização (agrupamento dos itens)
  17. 17. sistemas de organização (agrupamento dos itens)
  18. 18. sistemas de navegação (jeitos de «se mover» na interface)
  19. 19. sistemas de rotulação (formas de apresentação dos itens)
  20. 20. sistemas de rotulação (formas de apresentação dos itens)
  21. 21. sistemas de busca (pensa nas perguntas que o usuário pode fazer)
  22. 22. sistemas de busca (pensa nas perguntas que o usuário pode fazer)
  23. 23. E o futuro?
  24. 24. «Sim, a arquitetura de informação viveu e logo vai morrer. Não por não ser importante, não por não ter feito um grande trabalho, mas por que a web está mudando. O problema é que a IA trabalha com informação, e não com relações. Muitos dos sistemas que a IA cria (sitemaps, taxonomias), são modelos de informação construídos para suportar apenas uma maneira de organizar a informação» (PORTER)
  25. 25. Amazon Artist Stores Special Offers and Product Promotions Frequently Bought Together Customer Who Bought This Item Also Bought Product Details Track Listings Editorial Reviews Customer Reviews Customers Also Bought Items By Related Artists on Tour Looking for "band on the run" Products? Tags Customers Associate with This Product Customer Discussions Listmania! So You'd Like to... (guides) What Do Customers Ultimately Buy After Viewing This Item? Look for Similar Items by Category Your Recent History
  26. 26. :D anamargarites@gmail.com twitter.com/ana_margarida delicious.com/aninha

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