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Be sugar smart helping canadians make healthy choices

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May 29th 2017

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Be sugar smart helping canadians make healthy choices

  1. 1. Saskatchewan Oral Health Coalition May 29th, 2017
  2. 2. Outline 2 • Overview: Heart & Stroke • Issue: • Health care costs are climbing • The kids are not alright • The problem with sugary drinks • The problem with marketing to kids • Heart & Stroke’s commitment to action • Recommendations
  3. 3. Overview One of Canada’s most effective health charities A national, unified organization with: • 1.4 million donors and 125,000 volunteers • Grassroots presence in every community across the country Effective health promotion programs: • Facilitated CPR Training for 100,000 Canadians • Leaders in public awareness campaigns (CPR, signs of stroke, tobacco) • Community design initiatives (active transportation) Almost $1.5 billion in research funding since our inception • Led to ground-breaking discoveries resulting in significant number of lives saved
  4. 4. Heart and Stroke’s Transformation • A new website provides highly customized information and support • A new research strategy - combines partnerships, innovative thinking and emerging opportunities that lead to medical breakthroughs • New areas of focus - children’s health policies, women’s health and Indigenous health • Our bold and modern logo that revitalizes our cause • Our unifying belief - Life. We don’t want you to miss it. - is the reason why we lead the fight against heart disease and stroke
  5. 5. Health care costs are climbing • Heart disease and stroke cost the Canadian economy $21 billion each year. • Burden of obesity in Canada approx. $4.6 - $7.1 billion annually (direct and indirect). • Treatment of chronic diseases and other illnesses takes up 67% of health care spending and costs our economy $190 billion annually in direct and indirect costs.
  6. 6. 6 The problem with sugary drinks Heart & Stroke recommends that an individuals total intake of free sugars not exceed 10% of total daily calorie intake, which aligns with the WHO. For the average 2000 calorie diet that would equate to a max of 48 grams or 12 tsp of sugar per day
  7. 7. 7 Sugary drinks are killing us and our kids
  8. 8. 8 • Food and water insecurity remain a significant threat to healthy living • Voluntary efforts to reduce sugar content have failed • Milk and water are more expensive and often inaccessible in remote communities, while sugary drinks, such as pop and juice are cheaper and sold almost everywhere • A large number of First Nation communities are under drinking water advisories in Canada. For many of these communities safe drinking water remains out of reach and sugary drinks become the only affordable options offered in local stores
  9. 9. 9
  10. 10. 10 Losing our appetite for advertising • Children’s exposure to food and beverage advertising is increasing • 83% of food and beverage companies’ websites target children under 12 • Marketing to kids used to only mean commercials during Saturday morning cartoons • Today’s kids are bombarded with food and beverage marketing morning, noon and night, every day of the week • The most frequently advertised products to teens online are cakes, cookies, ice cream, cereal, restaurants and sugary drinks
  11. 11. The kids are not alright The food and beverage industry is marketing our kids to death Unhealthy diets are responsible for about 50,000 deaths in Canada 11 Marketing • Approximately 90% of food & beverages marketed to kids on TV and online are high in salt, fat or sugar • The average child watches about two hours of TV per day, seeing four – five food & beverage ads per hour • Canadian children (ages 2-11) see 25 million food and beverage ads a year on their top 10 favourite websites Diet • Less than half of youth eat the minimum recommended fruit and vegetables daily • Food security remains a significant issue in Indigenous communities. Some communities report four times the rate of insecurity, as compared to non-Indigenous populations • One-quarter of children ages 5 – 19 say they consume sugary drinks every day.
  12. 12. What is Heart & Stroke doing? We’re working with dozens of other like-minded individuals and organizations to improve research, inform Canadians, advocate for policy changes Marketing & Communications M2K Coalition Sugary Drink Coalition Research Position Statements Public Awareness Campaign
  13. 13. Children’s nutrition campaign • An integrated advocacy campaign designed to secure government action to improve the well-being of Canadian children and youth • The campaign relies upon strong evidence, broad support and our ability to effectively communicate with our target audiences • Two unique objectives that require distinct strategies and tactics: • Restrictions on M2K (co-Chair of M2K Coalition) • Levy on sugary drinks (funding partner of Sugary Drink Coalition)
  14. 14. Recommendations
  15. 15. 16 Policy intervention ladder Source: Bioethics. Public health ethical issues. London: Nuffield Council on Bioethics. 2007
  16. 16. 17 Raise public awareness on the issue
  17. 17. Educate consumers with warning labels • Health warning label on sugary drinks • Twice through CA legislature • Shut down in the state assembly due to heavy industry lobbying • Changes parental perceptions • Being considered in NY, VT, HW, WA
  18. 18. Make water the default • Stockton and Davis, CA “healthy-by- default” in kids meals. • By-law mandates restaurants offer water or un-sweetened milk as the default beverage choice for kids meals instead of sugary drinks.
  19. 19. Guide choice by limiting the availability • Mandate/encourage manufacturers to reduce added sugar content through a variety of approaches such as: 1. Reformulating products to contain less added sugars. 2. Reducing portion sizes of energy dense, nutrient poor products. 3. Diversifying to develop products that are healthy alternatives and low in added sugars.
  20. 20. Ban free refills • France National Assembly voted (almost unanimously) to ban free-refills of sugary drinks at shops and fast food chains • Legislation will apply to any public place and ban access to fountains dispensing sugary drinks • The ban would include those containing sweeteners which "contribute to the development and maintenance of an appetite for sweet taste"
  21. 21. Restrict choice • Standardize the portion size of sugary drink containers in foodservice sector outlets. • Limit the consumption of sugar-loaded beverages through restricting portion size to 16 ounces (500 mL) in food service outlets. 7 ounces 12 ounces 16 ounces 32 ounces 64 ounces 140 calories 82 calories 180 calories 374 calories 780 calories 22g sugar 38 g sugar 49 g sugar 102 g sugar 217 g sugar
  22. 22. Innovative marketing restrictions • San Francisco has put forth legislation that will restrict advertising of sugary drinks 1) requiring health warnings on posted ads in San Francisco 2) banning ads for sugary drinks on publically owned property, such as transit centers 3) prohibiting the use of city funds for the purchase of sugary beverages.
  23. 23. Tackle price – Levy on sugary drinks
  24. 24. Marketing to kids: Action items for SOHC future planning session discussion How can we protect children and support parents?
  25. 25. What can provincial governments do? • Implement and enforce restrictions of the commercial marketing of foods and beverages to children and youth (See Quebec example which used it Consumer Protection Act) • Restrict exposure to food and beverage marketing in public places, including setting where children gather, such as nurseries, schools and school grounds, preschool and daycare centres, recreation centres, playgrounds, pediatric services, sporting or cultural activities, as well as hospitals • Educate Canadians about the risks associated with unhealthy food and beverage consumption through public awareness campaigns. Consider media literacy as part of school curriculum to address marketing to children • Conduct a review of food and beverage marketing in child-focused settings • Review and limit sole-sourced contracts with food and beverage companies to ensure the healthfulness of food and beverage options. This would include the numbers, content and placement of vending machines
  26. 26. What can municipal governments do? • Conduct a review of food and beverage marketing in child-focused settings • Review zoning restrictions close to child-focused settings including schools and playgrounds • Restrict food and beverage marketing to children on municipal property, such as childcare settings, schools, libraries, public transit, recreation centres and parks • Educate people about the risks associated with unhealthy food and beverage consumption through public awareness campaigns • Review and limit sole-sourced contracts with food beverage companies to ensure the healthfulness of food and beverage options. This would include the numbers, content and placement of vending machines
  27. 27. What can schools and school boards do? • Review and limit sole-sourced contracts with food beverage companies to ensure the healthfulness of food and beverage options. This would include the numbers, content and placement of vending machines • Review, broaden and strengthen nutrition policies. These policies should include guidelines around the types of foods available to children; restrictions around food and beverage marketing including in educational materials, prizes and giveaways; and guidelines around foods and beverages used in fundraising and served at special events • Do not enter into incentive programs with food and beverage companies • Prioritize the implementation of healthy eating policies, resources and curriculum, including food preparation and media literacy
  28. 28. What can communities do? • Advocate for healthy choices to be available in their neighbourhoods, including stores to enable purchase of vegetables and fruit and fresh, whole foods • Advocate for restrictions on unhealthy food establishments near schools, rec centres and other areas where children congregate • Push for policies in community centres to ensure healthy food and beverage choices are available and unhealthy choices are restricted
  29. 29. What can health organizations do? • Endorse the Ottawa Principles and the Stop Marketing to Kids Coalition at stopmarketingtokids.ca • Educate Canadians about the risks associated with unhealthy food and beverage consumption through public awareness and educations campaigns • Advocate for healthier food and beverage environments so that healthy choices are the easy choices for Canadians
  30. 30. What can the Saskatchewan Oral Health Coalition do?
  31. 31. Thank you for your time.

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