Strategic CSR: The Minor Way


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Net Impact 21 Aug 2014 by Sukich Udindu, Minor International PCL

Minor is one of Asia's largest companies delivering premium branded hospitality services, restaurant concepts and lifestyle products from over 50,000 service professionals at 103 hotels, 1,544 restaurants, and 276 retail outlets to more than 90 million customers in 26 countries. Some of the global brands under Minor's hotels & mixed use, restaurant, and retail businesses include the Pizza Company, Swensons, Sizzler, Burger King, the Four Seasons Hotels & Resorts, St. Regis Hotel, Anantara, Esprit, Gap, and Tumi.

He presented on Minor's strategic CSR by Khun Sukich Udindu, Vice President, Corporate Social Responsibility, Minor International PCL. Khun Sukich is also Founder and Vice Chairman of CSR Club at the Stock Exchange of Thailand. He has a Bachelor of Architecture from Chulalongkorn University, a Master of Architecture from the Pratt Institute, and an MBA from Thammasat University.

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Strategic CSR: The Minor Way

  1. 1. Corporate Social Responsibility & Sustainability 2014 . ความรับผิดชอบต่อสังคม และการพัฒนาที่ยั่งยืน 2557 DRIVE … to unlock Impossibility
  2. 2. Minor C S R Inspiration One final quality that marks the successful entrepreneur is “the ability to give something back” Society is like a forest It won’t continue to flourish if we don’t replenish what we take out Too many people treat society like a slot machine They hope to hit the jackpot while putting in as little as possible WILLIAM E. HEINECKE The Entrepreneur 25 golden rules for the global business manager
  3. 3. MINOR Corporate Social Responsibility and Sustainable Development “MY PEOPLE … MY PLANET … MINOR” Passion Economic Growth Environmental ProtectionSocial Progress Socio Economic Socio Environment Eco Efficiency Planet People Profit 3 bottom lines
  4. 4. CSR Employees Share Holders Customers Global/Environment Society/Communities 100% Stakeholders Satisfaction Partners
  5. 5. Minor CSR Fundamental Community Engagement “Preemptive Level” New Industry Standard Code of conduct Self Regulation “Elementary Level” Compliance with Applicable Law and International Norms “Mandatory Level” Corporate Philanthropy “Voluntary” CSR … ไม่ใช่แค่การบริจาค After Process CSR In Process CSR
  6. 6. Minor CSR … from inside out Corporate Share holders Executives Employees Customers Business alliances Employee family Community General public Social Environment Competitors National Global CSR … เริ่มจากภายใน
  7. 7. to be a social responsible employee … in a sustainable corporation
  8. 8. Minor School Projects “Drive … the Future”
  9. 9. Minor University Projects Work integrated Learning & Job Opportunities
  10. 10. Minor Sustainable Leadership Academy
  11. 11. Earth Hour … Advocate for Change
  12. 12. ด้วยสภาวะการแข่งขันในปัจจุบัน การสร้าง “ความสมดุลย์” ระหว่างเป้ าหมายทางธุรกิจ สังคม และสิ่งแวดล้อมนั้น เป็นปัจจัยสาคัญ ที่จะทาให้องค์กรสามารถเติบโต อย่างยั่งยืน ซึ่งการวางเป้ าหมายดังกล่าว ให้สอดคล้องกับกลยุทธ์องค์กร ทาให้มั่นใจว่า การดาเนินงานต่างๆ ของบริษัท จะส่งผลเชิงบวกกับส่วนรวม Minor Sustainability Framework
  13. 13. With Sustainability as strategic direction, MINT has combined growth with Sufficiency Economy Philosophy Sufficiency Economy Philosophy & MINT in Practice MINT strives for growth… but in considerate manner and keeping in mind the impact to stakeholders • On-going 5-year strategic planning gives us purpose, focus, and directions for our business. • We frame what we currently/ will do into structured corporate strategies, plans and policies • All major investments are made with endorsements from BoD and ExCom • We develop our people/ organization to be able to go out and make impact to the business and community • Risk management and audit committee are in place • MINT signs up for anti- corruption movement • People Development • Focus on operational excellence • Mindful of impact to stakeholders & environment • Promote “Driving to unlock impossibilities” culture • Enforce ethical code of conduct • Fostering social responsibility mindset
  14. 14. Business Partnership in CSR/SD
  15. 15. CSR Awards: SET Award, CSRI Recognition 2013 AMCHAM, CSR Excellence Recognition 2013 US Embassy, CSR Creative Partnership 2013 Ministry of Industry, CSR –DIW Award 2013 อย Quality Award 2013