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© 2015 IBM Corporation
C o r p o r a t e C I t I z e n s h I p 18.02.2016
Nisagon Khongphaitoon
Corporate Citizenship and ...
© 2012 IBM Corporation
From strategy to execution …………
© 2012 IBM Corporation
IBM – A Global Company
380,000+ employees
Clients in 176 countries
100,000+ Business Partners
Found...
© 2012 IBM Corporation
IBM in Thailand
Over 500 Business Partners
Received Garuda Insignia to signify outstanding
corporat...
© 2012 IBM Corporation
5
“We accept our responsibilities as a corporate citizen in community,
national and world affairs; ...
© 2012 IBM Corporation
• We identify and act upon new opportunities to apply our
technology and expertise to societal prob...
© 2012 IBM Corporation7
© 2012 IBM Corporation
Communities
© 2012 IBM Corporation
9
Innovation That Matters for the World:
IBM’s best technology and talent applied to critical socie...
© 2015 IBM Corporation
C o r p o r a t e C I t I z e n s h I p
Portfolio & Case Studies
© 2012 IBM Corporation
1
1
IBM Thailand & Smarter Cities Challenge project
Chiang Mai:-
Smarter Health & Smart Agriculture...
© 2012 IBM Corporation
12
Grant Details
 Team of 5-6 IBM experts
 3 week engagement on a focused
topic, including evenin...
© 2012 IBM Corporation
13
Ghana Nigeria
S. Africa
Egypt
Kazakhstan
Poland
Romania
Sri Lanka
Corporate Service Corps
Smarte...
© 2012 IBM Corporation
14
effective:
22%
IBM Corporate Service Corps (2)
© 2012 IBM Corporation
1
6
IBM Thailand … Support to Thai Education & Community
IBM Service Science Management & Engineeri...
© 2012 IBM Corporation
1717
Early Childhood Education
 KidSmart Early Learning Program
STEM
 P-TECH
 TryScience
 Mento...
© 2012 IBM Corporation
18
• 471 lessons and 73 pedagogical strategies in 13 languages
• Project-based learning
• Social ne...
© 2012 IBM Corporation
1919
High School
 Complete requirements to earn
high school diploma
 Receive individual support a...
© 2012 IBM Corporation
21
IBM’s focus: Providing IT solutions to critical challenges
IBM Disaster Response efforts:
 9/11...
© 2012 IBM Corporation
23
 Recruitment/retention of talent
 Drive technology innovation:
cloud/business analytics
 Open...
© 2015 IBM Corporation
C o r p o r a t e C I t I z e n s h I p
Q & A
Thank you for the opportunity to share a few of
IBM’s...
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IBM Engaging for Success

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Luncheon talk 18 Feb 2016 by Nisagon Khongphaitoon, IBM Thailand

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IBM Engaging for Success

  1. 1. © 2015 IBM Corporation C o r p o r a t e C I t I z e n s h I p 18.02.2016 Nisagon Khongphaitoon Corporate Citizenship and Corporate Affairs Professional
  2. 2. © 2012 IBM Corporation From strategy to execution …………
  3. 3. © 2012 IBM Corporation IBM – A Global Company 380,000+ employees Clients in 176 countries 100,000+ Business Partners Founded in 1911 (now 104 years old) Headquarters in Armonk, United States 22 years of invention and patent leadership (in 2014, 7,534 patents by more than 8,500 IBM inventors) Ranked #5 Most Valuable Brand in 2015 by Forbes (brand value $49.8 B)
  4. 4. © 2012 IBM Corporation IBM in Thailand Over 500 Business Partners Received Garuda Insignia to signify outstanding corporate citizenship in Thailand in 1986 Affiliated Companies - IBM Solutions Delivery Co., Ltd. - IBM Leasing Co., Ltd. Established since October 30, 1952 Offices in Bangkok, Chiang Mai and Chonburi
  5. 5. © 2012 IBM Corporation 5 “We accept our responsibilities as a corporate citizen in community, national and world affairs; we want to be at the forefront of those companies which are working to make our world a better place. - Thomas Watson, Jr., 1965 Corporate Responsibility – more relevant than ever
  6. 6. © 2012 IBM Corporation • We identify and act upon new opportunities to apply our technology and expertise to societal problems. •We scale our existing programs and initiatives to achieve maximum benefit. •We empower our employees and others to serve their communities. •We integrate corporate citizenship and social responsibility into every aspect of our company.
  7. 7. © 2012 IBM Corporation7
  8. 8. © 2012 IBM Corporation Communities
  9. 9. © 2012 IBM Corporation 9 Innovation That Matters for the World: IBM’s best technology and talent applied to critical societal issues Critical Issues • Employment • Education • Environment • Health Care • Disaster Response • Cities IBM Technology • Cloud • Analytics • Mobile • Social Business • Security • Grid Sample Solutions • Corporate Service Corps • Smarter Cities Challenge • On Demand Community • Teachers Try Science • Impact Grants
  10. 10. © 2015 IBM Corporation C o r p o r a t e C I t I z e n s h I p Portfolio & Case Studies
  11. 11. © 2012 IBM Corporation 1 1 IBM Thailand & Smarter Cities Challenge project Chiang Mai:- Smarter Health & Smart Agriculture Chonburi & Pattaya:- Smart Port & Public Safety Khon Kaen:- Smart Traffic & Education
  12. 12. © 2012 IBM Corporation 12 Grant Details  Team of 5-6 IBM experts  3 week engagement on a focused topic, including evenings and weekends  Direct engagement with Mayor and top city officials  Strategic roadmap with actionable recommendations  Follow-up with connections to other initiatives Launched in 2010, the Smarter Cities Challenge is a major IBM grant program designed to enable up to 100 cities around the world to utilize the time and expertise of top-performing IBMers to become more vibrant and rewarding places for their citizens to live in. Cities will also have access to a wide array of IBM resources including City Forward, a powerful new tool which allows cities to analyze, compare and visualize data across systems. IBM Smarter Cities Challenge Where we’re going in 2015  Belfast, United Kingdom  Buffalo, United States  Burlington, United States  Cape Town, South Africa  Chennai, India  Christchurch, New Zealand  Copenhagen, Denmark  Date, Japan  Faro, Portugal  Foshan, China  Fresno, United States  Gurgaon, India  Jeju, Korea  Khon Kaen, Thailand  Knoxville, United States  Kyoto, Japan  Kyoto, Japan  Lagos, Nigeria  Lodz, Poland  Makati City, Philippines  Negeri Sembilan, Malaysia  Pingtung County, Taiwan  Porto Alegre, Brazil  Québec City, Canada  Reno, United States  Richmond, United States  Stavanger, Norway  Trujillo, Peru  Tucson, United States  Valparaiso, Chile  Vitória, Brazil  Waterloo, Canada
  13. 13. © 2012 IBM Corporation 13 Ghana Nigeria S. Africa Egypt Kazakhstan Poland Romania Sri Lanka Corporate Service Corps Smarter Cities Challenges Russia Turkey Malaysia Indonesia India Thailand Cambodia Morocco Brazil Peru China Philippines Kenya Tanzania Vietnam Mexico Colombia Argentina Chile UAE Bangladesh Senegal  Over 2,500 IBMers from 55 countries worldwide  Sent to 34 countries  850 Community assignments Triple Benefit  Leadership development for IBMers  Pro bono problem solving for communities  Expanded knowledge, enhanced reputation for IBM in growth markets IBM Corporate Service Corps
  14. 14. © 2012 IBM Corporation 14 effective: 22% IBM Corporate Service Corps (2)
  15. 15. © 2012 IBM Corporation 1 6 IBM Thailand … Support to Thai Education & Community IBM Service Science Management & Engineering (SSME) - Partnered with 8 leading universities to develop service science curriculum IBM Academic Initiative Partnership Programs with more than 20 universities on IT Skills training IBM Research Partnership with Ministry of Science and Technology for Collaboration in key research areas - Nanotechnology, Bio-safety, Grid Computing, Food Safety & Traceability IBM KidSmart Program for Early Learning - Kiosks embedded with interactive, computer-aided teaching and learning activities - Donation to over 100 schools nationwide IBM ViaVoice for Children with Hearing Disability - Donation to schools under the support of The Crown Princess Maha Chakri Sirindhorn IBM HomePage Reader for Visually-Impaired People - Donation to various not-for-profit organizations; e.g., Thai Association of the Blinds IBM Teachers TrySceice - Provide comprehensive professional development supports for 1,500 STEM teachers
  16. 16. © 2012 IBM Corporation 1717 Early Childhood Education  KidSmart Early Learning Program STEM  P-TECH  TryScience  MentorPlace  PowerUp  IBM/CSTA Computer Science Resources Literacy  Reading Companion Teaching  Transition to Teaching  Teachers TryScience * 2015 Systemic Reform  Reinventing Education Other  University relationship IBM Education Initiatives – K-12 programs
  17. 17. © 2012 IBM Corporation 18 • 471 lessons and 73 pedagogical strategies in 13 languages • Project-based learning • Social networking tools • The integration of lessons with instructional supports IBM Teachers TryScience
  18. 18. © 2012 IBM Corporation 1919 High School  Complete requirements to earn high school diploma  Receive individual support and guidance  Mentoring and internship opportunities Focusing on the best elements of high school, college & careers College  Opportunity to earn an associate degree  Attend college courses during normal school hours  Opportunity to continue studies for 4-year degree Career  Participation in real work experiences  Exploration of various careers through internships, coaching and mentoring Pathways in Technology – early college high school
  19. 19. © 2012 IBM Corporation 21 IBM’s focus: Providing IT solutions to critical challenges IBM Disaster Response efforts:  9/11 attacks (2001)  South Asia tsunami (2004)  Pakistan earthquake (2005)  U.S. Gulf coast hurricanes (2005)  Peru earthquake (2007)  China earthquake (2008)  India flooding in Bihar State (2008)  Haiti earthquake (2010)  Chile earthquake (2010)  Japan tsunami (2011) Challenge: Infrastructure damaged or destroyed  Technologies to re-establish and strengthen communication Challenge: Lack of coordination  Systems to facilitate cooperation and communication among multiple governments, NGOs and corporations Challenge: Critical needs  Systems to manage logistics, urgent supplies, personnel and funding IBM Disaster Response – leveraging technology & skills
  20. 20. © 2012 IBM Corporation 23  Recruitment/retention of talent  Drive technology innovation: cloud/business analytics  Open new markets  Socially responsible investment funds  Increase brand value: media and awards  #5 World's Most Valuable Brands in Forbs list 2015  #1 by The Civic 50  #1 by CERES  #1 by Covalence  #2 by Corporate Responsibility Magazine  #2 - Top 100 Most Valuable Global Brands by BrandZ  Top 50 Socially Responsible Corporations by Macleans Magazine and Jantzi-Sustainalytics  IBM India - Golden Peacock Award for CSR  IBM Taiwan - Global Views Magazine's CSR award 100 years – of corporate citizenship have been good for business
  21. 21. © 2015 IBM Corporation C o r p o r a t e C I t I z e n s h I p Q & A Thank you for the opportunity to share a few of IBM’s exciting programs.

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