Andreas West, Senior Vice President, Customer Management, Celcom Axiata presented at the Premier Business Leadership Series 2010, http://www.sas.com/theserieshk.
West will pull from his experience utilising business analytics to create business value at Vodafone, Accenture, Citibank, and currently, Celcom Axiata, for his discussion. He will discuss how business analytics is a key enabler to build market share, profitability and turn a business around while following the concept of customer lifecycle management. He will also explore how to:
Acquire high value and high loyalty customers.
Get higher cross/upsell results from your customer.
Minimise the number of unprofitable customers.
Predict the future value of a customer.