British Airways
Presentation Line Up
What is change management?
BA overview
Problems Faced due to the Merger
Change Direction
Measures of ...
What is Change Management?
“The coordination of a structured period
of transition from situation A to
situation B in order...
British Airways overview
Full service global airline, offering year-round low fares
Flag carrier airline of the United Kin...
Mission
“The World's Favourite Airline”
provide the full service experience and achieve
the target in both, in-flight and ...
Problems Faced due to the Merger
Overstaffing
Acculturative Stress
Unsuited Management Structure
Change Direction
In 1987 it became privatized after 13 years being
operated as a state-owned company.
They incorporated a ...
Measures of Change Management
Operational Change
Customer service improvement plans
Change in the top management
External ...
Success of the Change Management
BA became more customer Focused
Strengthen their relationships with the
stakeholders
“Wor...
Application of the Lewin’s Change
Management Model to British Airways
Conclusion &
Recommendations
Thank you
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Ba 110311202951-phpapp01

  1. 1. British Airways
  2. 2. Presentation Line Up What is change management? BA overview Problems Faced due to the Merger Change Direction Measures of Change Management Success of the Change Management Application of the Lewin’s Change Management Model to British Airways Conclusion & Recommendations
  3. 3. What is Change Management? “The coordination of a structured period of transition from situation A to situation B in order to achieve lasting change within an organization” (BNET Business Dictionary)
  4. 4. British Airways overview Full service global airline, offering year-round low fares Flag carrier airline of the United Kingdom Founded in 1924 as Imperial Airways, and operated under that name until 1935 1939, the airline was nationalized to form the British Overseas Airways Corporation (BOAC) 1972, BOAC and BEA were combined under the British Airways Board
  5. 5. Mission “The World's Favourite Airline” provide the full service experience and achieve the target in both, in-flight and on the ground.
  6. 6. Problems Faced due to the Merger Overstaffing Acculturative Stress Unsuited Management Structure
  7. 7. Change Direction In 1987 it became privatized after 13 years being operated as a state-owned company. They incorporated a complete process of cultural change and cost cutting. Change in the leadership A Structural Change
  8. 8. Measures of Change Management Operational Change Customer service improvement plans Change in the top management External and internal Audit Reorganized the HR department Changing the people’s attitude Performance Based Salary System
  9. 9. Success of the Change Management BA became more customer Focused Strengthen their relationships with the stakeholders “Worlds Best Airline” in !989 Increase Profits Hired Talented staff
  10. 10. Application of the Lewin’s Change Management Model to British Airways
  11. 11. Conclusion & Recommendations
  12. 12. Thank you

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