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RID RUSSIA OFMAMA’S BOYS
SAVE AN ICONOF MANLINESS
MANLINESS = AUTHENTIC
AUTHENTIC = COOL
CELEBRATE YOURAUTHENTIC MANLINESS
ATTENTION    PARTICIPATION                INFORM    INSPIREGENERATING TRANSACTIONS   CREATING MOVEMENTS
THE REAL MENBROTHERHOOD
PHASE 1: MANLY ACTS
PHASE 2: THE BROTHERHOOD HOUSE
PHASE 3: THE WAR AGAINST MAMA’S BOYS
PHASE 4: ROAD TO FRESHNESS
RESULTS
Building Loyalty:    Video series “ I’m a real man” had more than 650 000 views on YouTubeMore than 130,000 users installe...
Old Spice Татьяна Тимофеева и Шэннон Куллум
Old Spice Татьяна Тимофеева и Шэннон Куллум
Old Spice Татьяна Тимофеева и Шэннон Куллум
Old Spice Татьяна Тимофеева и Шэннон Куллум
Old Spice Татьяна Тимофеева и Шэннон Куллум
Old Spice Татьяна Тимофеева и Шэннон Куллум
Old Spice Татьяна Тимофеева и Шэннон Куллум
Old Spice Татьяна Тимофеева и Шэннон Куллум
Old Spice Татьяна Тимофеева и Шэннон Куллум
Old Spice Татьяна Тимофеева и Шэннон Куллум
Old Spice Татьяна Тимофеева и Шэннон Куллум
Old Spice Татьяна Тимофеева и Шэннон Куллум
Old Spice Татьяна Тимофеева и Шэннон Куллум
Old Spice Татьяна Тимофеева и Шэннон Куллум
Old Spice Татьяна Тимофеева и Шэннон Куллум
Old Spice Татьяна Тимофеева и Шэннон Куллум
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Old Spice Татьяна Тимофеева и Шэннон Куллум

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Old Spice Татьяна Тимофеева и Шэннон Куллум

  1. 1. RID RUSSIA OFMAMA’S BOYS
  2. 2. SAVE AN ICONOF MANLINESS
  3. 3. MANLINESS = AUTHENTIC
  4. 4. AUTHENTIC = COOL
  5. 5. CELEBRATE YOURAUTHENTIC MANLINESS
  6. 6. ATTENTION PARTICIPATION INFORM INSPIREGENERATING TRANSACTIONS CREATING MOVEMENTS
  7. 7. THE REAL MENBROTHERHOOD
  8. 8. PHASE 1: MANLY ACTS
  9. 9. PHASE 2: THE BROTHERHOOD HOUSE
  10. 10. PHASE 3: THE WAR AGAINST MAMA’S BOYS
  11. 11. PHASE 4: ROAD TO FRESHNESS
  12. 12. RESULTS
  13. 13. Building Loyalty: Video series “ I’m a real man” had more than 650 000 views on YouTubeMore than 130,000 users installed the “Old Spice Men’s Brotherhood” application 108,000 people joined “Old Spice Men’s Brotherhood” on Vkontakte The percentage of active participants in the group is currently over 15% Positive sales growth Manliness restored

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