So before I wrap up, I also want to look ahead and talk about what Layar will do for users.
I want to talk about Space. Not where the sun and the moon is, but the space around us. The space we live in. We see every day, we move through every day. It’s packed with messages you didn’t ask for. At layar we have been thinking a lot about this latley.
In your current space you are not in control. This is a building in Enschede. A city in the east. The architects designed this and was keen on putting it there. He controls this space. not you.
Imagine augementing it, making a social object out of this. How many votes does it take to demolish a building? Soon we will find out?
Soon you will find out what it really is. And what people say about it.
And then the media. The brands. In magazines, in papers, in video’s and yes also on the street. Unasked for they try to get your attention and influence you. You didnt ask for it. Brands control space. How does it make you feel?
Ugly… With AR you will know how the world feels about it.
And yes, AR will liberate space! Layar will make it happen.