Feeds and Microformats – Optimisation beyond the site - Richard Baxter


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  • Introduction
  • Introduction
  • Feeds and Microformats – Optimisation beyond the site - Richard Baxter

    1. 1. Microformats<br />SAScon – Manchester - 2011<br />Richard Baxter – SEOgadget.co.uk<br />What are Microformats, how do they work and what can you do with them?<br />
    2. 2. You’ll recognise this<br />Businesses and organisations can easily markup their addresses with hCard – there are really only a few key properties in hcard required to do this – here’s the documentation from Google<br />
    3. 3. And this…<br />“Wow – I’m so delighted with my new Dualit toaster – arrived really quickly, too – thanks”<br />Rated: 5/5<br />Reviews are among the most popular types of data and they’re growing<br />
    4. 4. And, this?<br />Matt CuttsPrincipal EngineerGoogle Inc+1 650-253-0000matt.cutts@google.com<br />You can mark up information in a webpage about a person using hcard, too. The additional attributes defined by the XFN properties (friend, contact and acquaintance) can be included, too.<br />
    5. 5. And this?<br />Om nom nom<br />
    6. 6.
    7. 7. The problem with information<br />Venue<br />Country<br />Name<br />Post Code<br />Even the most advanced information retrieval techniques can do with a hand recognising data<br />
    8. 8. Microformats<br />Microformats, RDFa and Microdata all attempt to achieve the same goal – adding structure to data found on the web<br />
    9. 9. Reviews<br />Oh? Implement hreview – just don’t expect anything to happen with your retail site for now. Use the reviews attributes in your Google product feed<br />
    10. 10. At least we have cake<br />*May not be “Best Ever” banana cake – my girlfriend’s banana cake is the best, and she says it’s all about Nigella Lawson<br />
    11. 11. <div class="hrecipe"><br /><h2 class="fn">Recipe: <a class="url" href="http://www.nigella.com/recipes/view/banana-cake-3734">Banana Cake</a></h2><br /><p class="summary"><strong>Summary</strong>: <This cake recipe is from the 1940s that was put together by the Women's Auxiliary in Alice Springs…</em></p><br /><div class="ingredients"><br /><h3>Ingredients</h3><br /><ul class="ingredients"><br /><li class="ingredient">1 cup sugar </li><br /><li class="ingredient">1&1/2 cups self raising flour</li><br /><li class="ingredient">1/2 cup butter </li><br /><li class="ingredient">2 eggs</li><li class="ingredient">2 eggs</li><br /></ul><br /></div><br /><div class="instructions"><br /><h4>Instructions</h4><br /><li>Use a food processor Pre heat oven to 160C / gas mark 3 Add all ingredients and blend until well mixed Pour into lined loaf tin Bake for 1 hour Cool and enjoy If you are a nut lover, once ingredients are blended add 60g chopped walnuts and blend in to the mixture</li><br /></div><br /><p class="duration"><span class="hrlabel">Cooking time (duration): </span><span class="hritem">90</span></p><br /><p class="yield"><span class="hrlabel">Number of servings (yield): </span><span class="hritem">8</span></p><br />Posting on SEOgadget: Mark-up Your Recipes Online With hRecipe<br />
    12. 12. class="ingredient"<br />class="cooktime"<br />class="nutrition“class="calories"<br />
    13. 13. Seatwave got it right<br />hcalendar<br />hreview-aggregate<br />Markup your events with hCalendar: http://bit.ly/a8JRbt<br />Using hReview for your review pages: http://bit.ly/cMmicZ<br />Combining microformats is awesome – hreview-aggregate with hcalendar for the events <br />
    14. 14. span title="2011-05-19T1500Z00" class="dtstart"<br />class=“url summary"<br />class="location vcard"<br />class="fn org"<br />class=“photo"<br />
    15. 15. Microformats are everywhere<br /><ul><li>rel=“friend”
    16. 16. rel=“me”
    17. 17. rel=“nofollow”</li></ul>Perhaps the most well known microformat of all, rel=“nofollow” was found in 2.23% of all links in SEOmoz’s April Linkscape update of 41.3 billion URLs<br />
    18. 18. And can be used to get extra space in the SERPS<br />For a while – this grey text was found by Patrick Altoft in a class=“fn org url” attribute<br />
    19. 19. But they can be lost<br />
    20. 20. THANK YOU<br />richard@seogadget.co.uk<br />@richardbaxter<br />Thanks for listening! Check out our blog at SEOgadget.co.uk for more actionable guides and tips – or hire us for SEO, Conversion Rate Optimisation and bespoke technology consulting.<br />