Blogging Tips from SAS Bloggers

No notes for slide

Purpose here is really to familiarize you with the blogs we have and to give you some tips if you or someone in your office is thinking about blogging.

Blogs occupy that space in-between curiosity/rumors and The Official Message. SAS is a company, but bloggers are people. Your readers want to hear from people; they hear enough from the company in other venues.

The more you do it, the easier it gets.Not every blog post has to be a white paper.

Set aside time not just to write a post, but to do the necessary research to support it. Opinion is great, but opinion surrounded by other facts and opinions is better.

when reading or watching, be thinking of how that real world event or idea can relate to your blog domain topic. The post shown here he wrote on the plane home from Copenhagen.

Recruit a pool of SAS colleagues or outside professional contacts to serve as “guest bloggers” (providing content and alternative viewpoints).

This isn’t marketing, it’s not white papers, it’s all about your passion for your subject

H. L. Mencken: “There is always an easy solution to every human problem — neat, plausible and wrong.”

Add a reoccurring event to the calendar at intervals that are realistic for yourself (i.e. weekly, biweekly). Doesn’t mean you MUST blog then, but it is a good trigger. No sense in writing a blog if you don’t feel like it, or must scrape a topic from the floor. Keep a running list of blogging topics – instead of sitting down and thinking about it, collect topics ongoing – for example in a mindmap, then you have a good list to choose from when you find the time

The only true way to gain interested, long-term readers is to link to other bloggers and comment on other blogs. One comment a day challenge.

2 – and how to measure.3&4 – Do your research. Is this a topic that is already covered by SAS? In the blogosphere? Are there existing bloggers to influence?5 – even before you start blogging.

5-7: Practice 8-9: Plan.

Check Summit site for slides so you can click links.

Blogging Tips from SAS Bloggers

Related Books

Free with a 30 day trial from Scribd

Related Audiobooks

Free with a 30 day trial from Scribd