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Blogging Tips from SAS Bloggers

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This presentation introduces SAS blogs and shares blogging advice from SAS bloggers.

Published in: Technology

Blogging Tips from SAS Bloggers

  1. 1. Blogging best practices<br />Lessons from SAS bloggers<br />
  2. 2. Alison Bolen Editor, sascom magazine and sascom voices blog<br />My blogging history<br /><ul><li> Started blogging personally in 2004.
  3. 3. Started blogging for SAS in 2007.
  4. 4. Coach SAS bloggers at http://blogs.sas.com.</li></li></ul><li>Presentation objective:<br />Offer an introduction to SAS external blogs and share blogging advice from SAS bloggers.<br />Presentation summary:<br />SAS blogs overview.<br />10 tips from SAS bloggers. <br />10 things to do before you blog.<br />
  5. 5. SAS blogs at blogs.sas.com<br />16 Individual blogs<br />Supported blogs vs. independent bloggers.<br />Group blogs vs. individual bloggers.<br />New blogs coming soon.<br />
  6. 6. “Create content that is interesting to you.”<br />Chris Hemedinger, R&D Manager<br />
  7. 7. “Develop your ‘blog muscle.’”<br />Dave Thomas, Social Media Manager<br />
  8. 8. “Link to outside research and opinions.”<br />Jason Burke, R&D Manager<br />
  9. 9. “Write down blog ideas before you forget them. ”<br />Gary Cokins, Performance Management Marketing Mgr <br />
  10. 10. “Publish other viewpoints, from guest bloggers.”<br />Michael Gilliland, Forecasting Marketing Manager<br />
  11. 11. “Writer a ‘grabber’ headline.”<br />John Sall, Executive Vice President & head of JMP<br />
  12. 12. “Be yourself! Let your personal voice echo.”<br />Diane Lennox, PR Services & External Comms<br />
  13. 13. “Weave your story around a compelling quote.”<br />Clark Abrahams, Financial Services Marketing Dir.<br />
  14. 14. “Keep an idea list and schedule time to blog.”<br />Frank Leister, Chief Knowledge Officer<br />
  15. 15. “Participate in other blogs & online channels.”<br />Alison Bolen, Editor sascom magazine<br />
  16. 16. Bonus tips from internal SAS bloggers<br />Include something “visual” in your blog and keep it short.- Robert Allison, R&D Development Testing<br />Don’t tell me how I am supposed to feel – give me the facts and your opinions and let me make up my own mind. – Peter Dorrington, Marketing Director<br />Tell a story of your own so that you are IN the blog and writing about something you KNOW. – Kat Hardy, Internal Communications Project Manager<br />Read other bloggers regularly – especially those whose tone and candor is similar to your own. –Becky Graebe, Internal Communications Manager<br />
  17. 17. 10 things to do before you request a blog:<br />Ask your manager.<br />Determine your blogging goals.<br />Evaluate the overlap with other SAS bloggers.<br />Search to see who else is blogging on your topic industry-wide.<br />Comment on other blogs.<br />
  18. 18. 10 things to do before you request a blog (cont’d)<br />Guest blog.<br />Blog internally.<br />Join Twitter.<br />Consider resources requirements.<br />Create an editorial schedule.<br />
  19. 19. Questions? Contact me. <br />Blog: http://blogs.sas.com/sascom<br />Email: alison.bolen@sas.com<br />Twitter: @alisonbolen<br />
  20. 20. Copyright © 2008, SAS Institute Inc. All rights reserved.<br />

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