This is an introduction to storytelling in business and fresher communication paradigms.

1. STORYTELLING 101
Sartaj Anand

2. Myth 1

3. Myth 1
Storytelling is for EveryoneNOT

4. Truth

5. Truth
Storytelling is for Everyone

7. But WE Have a Problem

9. We know too much
We forget

10. We need to

11. uNlearN
We need to

12. uNlearN
We need to
Practice

13. uNlearN
We need to
Practice

14. 100:1 Rule

15. 100:1 Rule
Preparation
Presentation

16. 100:1 Rule
Preparation
Presentation
----------
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17. 100:1 Rule
Preparation
Presentation
----------
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Craft

18. 100:1 Rule
Preparation
Presentation
----------
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Craft Make

19. 100:1 Rule
Preparation
Presentation
----------
----------
Craft Make Rehearse

20. Myth 2

21. Myth 2
Storytelling can be used
in Business.
NOT

22. Truth

23. Truth
Storytelling can be used
in Business.

24. Stories

25. Tell Stories about

26. You us

27. ---------------------------
You us

28. ---------------------------
You us

29. ---------------------------
You us
Personal
Emotional
Inspirational
Vulnerable
Journeys

30. ---------------------------
You us
Personal
Emotional
Inspirational
Vulnerable
Journeys

31. ---------------------------
You us
Personal
Emotional
Inspirational
Vulnerable
Journeys
Universal
Social
Communal
Empathic
Movements

32. Why Does this matter ?

34. Stories have morals
Choose wisely

35. Rule

36. Rule
Choose People first. Always.

37. Why ?

38. Why ?
Because in the end business is
and People don’t buy what you do. They buy why
You do it. actions drive
decisions. the other way around.
ALL HUMAN
SOCIAL FISCAL
NEVER

39. Why Stories ?

41. Creates interest

43. Sells more

45. Gets Traction

47. Feels good

48. ... And more

49. Stories have
Good
Structure

50. Start

51. Start
WHY ?

52. Start
WHY ?
middle

53. Start
WHY ?
middle
---

54. Start
WHY ?
middle
How ?
---

55. Start
WHY ?
middle
How ?
END
---

56. Start
WHY ?
middle
How ?
END
---
----

57. Start
WHY ?
middle
How ?
END
WHAT ?
---
----

58. Time vs. interest

59. Time vs. interest
Start Middle End

60. Design

61. Rule

62. Rule
Do what’s Best for your Story.

63. USE

64. TEXT
USE

65. TEXT
Images
USE

66. TEXT
Images
VideoUSE

67. TEXT
Images
Video
speech
USE

68. TEXT
Images
Video
speech
Music
USE

70. But please be Human

72. Show Yourself

74. Polarize

75. There is NO need for

76. There is NO need for
 Bullet points

77. There is NO need for
 Bullet points
Long never ending paragraphs written in safe tiny fonts full of circles, complexity and technical
Jargon which no one can seem to make sense. People end up getting caught in trying to get it
and the speaker is forgotten. Oh and don’t forget… The Fine Print and all the terms, conditions, bells and whistles which apply forever.

78. There is NO need for
 Bullet points
Long never ending paragraphs written in safe tiny fonts full of circles, complexity and technical
Jargon which no one can seem to make sense. People end up getting caught in trying to get it
and the speaker is forgotten. Oh and don’t forget… The Fine Print and all the terms, conditions, bells and whistles which apply forever.
Boredom + safety + Fear

79. There is NO need for
 Bullet points
Long never ending paragraphs written in safe tiny fonts full of circles, complexity and technical
Jargon which no one can seem to make sense. People end up getting caught in trying to get it
and the speaker is forgotten. Oh and don’t forget… The Fine Print and all the terms, conditions, bells and whistles which apply forever.
Boredom + safety + Fear
Convention

80. Oh and 1 more thing...

82. Always start on paper

83. Always start on paper
:)