Gamification 101 Mechanics and Benefits
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This document discusses gamification and how human psychology and game mechanics can be applied to encourage certain behaviors. It explains that humans are motivated by fame, happiness, community and competition. Games work by having players take actions within set rules to achieve goals while experiencing pressure and making choices. Common game mechanics that can motivate behaviors include status, achievement, lotteries, countdowns and avoidance. The benefits of gamification include viral adoption, sticky engagement, behavioral change and stable retention. Examples where gamification has been successfully applied include fitness trackers from Withings and Nike's FuelBand.
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Gamification 101 Mechanics and Benefits
- 1. GAMIFICATION 101 @SartajAnand
- 2. OLD & NEW
- 5. HUMAN BEHAVIOR We’re Greedy !
- 6. HUMAN BEHAVIOR We’re Greedy ! FAME
- 7. HUMAN BEHAVIOR We’re Greedy ! FAME HAPPINESS
- 8. HUMAN BEHAVIOR We’re Greedy ! FAME HAPPINESS COMMUNITY
- 9. HUMAN BEHAVIOR We’re Greedy ! FAME HAPPINESS COMMUNITY COMPETITION
- 10. HOW DO GAMES WORK ?
- 11. P layers
- 12. P layers
- 13. P layers Actions
- 14. P layers Actions
- 15. P layers Actions Rules
- 16. P layers Actions Rules
- 17. P layers Actions Rules Pressure
- 18. P layers Actions Rules Pressure Goals
- 19. P layers Actions Rules Pressure Goals
- 20. P layers Actions Rules Pressure Goals
- 21. P layers Actions Rules Pressure Goals
- 22. P layers Actions Rules Pressure Goals
- 23. P layers Actions Rules Pressure Goals
- 24. P layers Actions Rules Pressure Choices Goals
- 25. MECHANICS
- 26. MECHANICS Tough to Do. Easy to Fake. e.g. P LB
- 27. MECHANICS Tough to Do. Easy to Fake. e.g. P LB STATUS
- 28. MECHANICS Tough to Do. Easy to Fake. e.g. P LB STATUS LOTTERY
- 29. MECHANICS Tough to Do. Easy to Fake. e.g. P LB STATUS LOTTERY AVOIDANCE
- 30. MECHANICS Tough to Do. Easy to Fake. e.g. P LB STATUS ACHIEVEMENT LOTTERY AVOIDANCE
- 31. MECHANICS Tough to Do. Easy to Fake. e.g. P LB STATUS ACHIEVEMENT LOTTERY COUNT DOWN AVOIDANCE
- 32. MECHANICS Tough to Do. Easy to Fake. e.g. P LB STATUS ACHIEVEMENT LOTTERY COUNT DOWN AVOIDANCE APPOINTMENT
- 33. STARTING UP ?
- 34. BENEFITS
- 35. BENEFITS Finally !
- 36. BENEFITS Finally ! VIRAL ADOPTION
- 37. BENEFITS Finally ! VIRAL ADOPTION STICKY ENGAGEMENT
- 38. BENEFITS Finally ! VIRAL ADOPTION STICKY ENGAGEMENT BEHAVIORAL CHANGE
- 39. BENEFITS Finally ! VIRAL ADOPTION STICKY ENGAGEMENT BEHAVIORAL CHANGE STABLE RETENTION
- 41. WHODUNIT ?
- 43. 3 STORIES
- 45. +
- 46. + +
- 47. + + WITHINGS
- 49. +
- 50. + +
- 51. + + NOT YOUR AVERAGE JOES
- 54. NIKE+ FUELBAND
- 55. RESOURCES Learn + Do BIG DOOR | BADGEVILLE | COURSERA| GAMIFICATION WIKI | FOR THE WIN
- 56. THANK YOU