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Gamification - 101

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A Primer on Gamification as a Business Process Design & UX Design Technique.

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Gamification - 101

  1. 1. GAMIFICATION 101 @SartajAnand
  2. 2. OLD & NEW
  3. 3. WE LOVE GAMES
  4. 4. HUMAN BEHAVIOR
  5. 5. HUMAN BEHAVIOR We’re Greedy !
  6. 6. HUMAN BEHAVIOR We’re Greedy ! FAME
  7. 7. HUMAN BEHAVIOR We’re Greedy ! FAME HAPPINESS
  8. 8. HUMAN BEHAVIOR We’re Greedy ! FAME HAPPINESS COMMUNITY
  9. 9. HUMAN BEHAVIOR We’re Greedy ! FAME HAPPINESS COMMUNITY COMPETITION
  10. 10. HOW DO GAMES WORK ?
  11. 11. P layers
  12. 12. P layers
  13. 13. P layers Actions
  14. 14. P layers Actions
  15. 15. P layers Actions Rules
  16. 16. P layers Actions Rules
  17. 17. P layers Actions Rules Pressure
  18. 18. P layers Actions Rules PressureGoals
  19. 19. P layers Actions Rules PressureGoals
  20. 20. P layers Actions Rules PressureGoals
  21. 21. P layers Actions Rules PressureGoals
  22. 22. P layers Actions Rules PressureGoals
  23. 23. P layers Actions Rules PressureGoals
  24. 24. P layers Actions Rules Pressure ChoicesGoals
  25. 25. MECHANICS
  26. 26. MECHANICS Tough to Do. Easy to Fake. e.g. P LB
  27. 27. MECHANICS Tough to Do. Easy to Fake. e.g. P LBSTATUS
  28. 28. MECHANICS Tough to Do. Easy to Fake. e.g. P LBSTATUSLOTTERY
  29. 29. MECHANICS Tough to Do. Easy to Fake. e.g. P LBSTATUSLOTTERYAVOIDANCE
  30. 30. MECHANICS Tough to Do. Easy to Fake. e.g. P LBSTATUS ACHIEVEMENTLOTTERYAVOIDANCE
  31. 31. MECHANICS Tough to Do. Easy to Fake. e.g. P LBSTATUS ACHIEVEMENTLOTTERY COUNT DOWNAVOIDANCE
  32. 32. MECHANICS Tough to Do. Easy to Fake. e.g. P LBSTATUS ACHIEVEMENTLOTTERY COUNT DOWNAVOIDANCE APPOINTMENT
  33. 33. STARTING UP ?
  34. 34. BENEFITS
  35. 35. BENEFITS Finally !
  36. 36. BENEFITS Finally ! VIRAL ADOPTION
  37. 37. BENEFITS Finally ! VIRAL ADOPTION STICKY ENGAGEMENT
  38. 38. BENEFITS Finally ! VIRAL ADOPTION STICKY ENGAGEMENT BEHAVIORAL CHANGE
  39. 39. BENEFITS Finally ! VIRAL ADOPTION STICKY ENGAGEMENT BEHAVIORAL CHANGE STABLE RETENTION
  40. 40. WHODUNIT ?
  41. 41. 3 STORIES
  42. 42. +
  43. 43. + +
  44. 44. + + WITHINGS
  45. 45. +
  46. 46. + +
  47. 47. + +NOT YOUR AVERAGE JOES
  48. 48. NIKE+ FUELBAND
  49. 49. RESOURCES Learn + DoBIG DOOR | BADGEVILLE |COURSERA| GAMIFICATIONWIKI | FOR THE WIN
  50. 50. THANK YOU

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