Activated
Marketing

Sartaj Anand
What is it ?
Marketing is the exploration of the possibilit y of exchanging Value
It involves identifying
& fulfilling the

Unmet &
Unexpressed

Needs of People
The Root of ALL Need
The Root of ALL Need
The Driver of ALL Sales
So where does the Internet
fit into all of this ?
It’s the only real NEW
channel in the last 50 years
The Internet has a BIAS
towards the “Underdog”
However things are changing
as the channel has matured*
Presence

Engagement

?!
The BIG guys have
finally figured it out !
It’s a fight !
It’s a fight !
Process vs. Purpose
It’s a fight !
Process vs. Purpose
They Win
It’s a fight !
Process vs. Purpose
They Win

You Win
Purpose attacks the WHY
Purpose attacks the WHY
It inspires Immediate + Impulsive Action
Purpose attacks the WHY
It inspires Immediate + Impulsive Action
The most Powerful act for any Marketer
The next generation belongs to Activated Marketing
Learnings
Tell a Story

Learnings

Choose a Theme. Pick your Heroes.
Everyone loves a good story. It’s the
only thing that’s Viral b...
Keep it Real

Learnings

Go Off line ! Don’t chase Likes !
Be Integrative and try to bridge
the Digital Divide. It’s cheap...
Own it All

Learnings

Concept
Execution
Documentation

Off line to Digital is the path of least
resistance because the Bi...
Tell a Story

Learnings

Keep it Real
Own it All
Tell a Story

Learnings

Keep it Real
Own it All

WIN
Sartaj Anand
@ Sartaj Anand
Sartaj Anand
Activated marketing
Activated marketing
Activated marketing
Activated marketing
Activated marketing
Activated marketing
Activated marketing
Activated marketing
Activated marketing
Activated marketing
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Activated marketing

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Marketing is the exploration of the possibility of exchanging value. Activated marketing updates that approach to the 21st century and explores our ability to capture the complete value chain with a guerilla mindset.

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Activated marketing

  1. 1. Activated Marketing Sartaj Anand
  2. 2. What is it ?
  3. 3. Marketing is the exploration of the possibilit y of exchanging Value
  4. 4. It involves identifying & fulfilling the Unmet & Unexpressed Needs of People
  5. 5. The Root of ALL Need
  6. 6. The Root of ALL Need The Driver of ALL Sales
  7. 7. So where does the Internet fit into all of this ?
  8. 8. It’s the only real NEW channel in the last 50 years
  9. 9. The Internet has a BIAS towards the “Underdog”
  10. 10. However things are changing as the channel has matured*
  11. 11. Presence Engagement ?!
  12. 12. The BIG guys have finally figured it out !
  13. 13. It’s a fight !
  14. 14. It’s a fight ! Process vs. Purpose
  15. 15. It’s a fight ! Process vs. Purpose They Win
  16. 16. It’s a fight ! Process vs. Purpose They Win You Win
  17. 17. Purpose attacks the WHY
  18. 18. Purpose attacks the WHY It inspires Immediate + Impulsive Action
  19. 19. Purpose attacks the WHY It inspires Immediate + Impulsive Action The most Powerful act for any Marketer
  20. 20. The next generation belongs to Activated Marketing
  21. 21. Learnings
  22. 22. Tell a Story Learnings Choose a Theme. Pick your Heroes. Everyone loves a good story. It’s the only thing that’s Viral by definition.
  23. 23. Keep it Real Learnings Go Off line ! Don’t chase Likes ! Be Integrative and try to bridge the Digital Divide. It’s cheaper too.
  24. 24. Own it All Learnings Concept Execution Documentation Off line to Digital is the path of least resistance because the Big Guys are still trying to figure out the Value Chain.
  25. 25. Tell a Story Learnings Keep it Real Own it All
  26. 26. Tell a Story Learnings Keep it Real Own it All WIN
  27. 27. Sartaj Anand @ Sartaj Anand Sartaj Anand

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