Tourist Destination: Bali Island

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Tourist Destination: Bali Island

  1. 1. Tourist Destination: Bali Island <ul><li>By </li></ul><ul><li>Sarodjo “Joe” Pawirodikromo </li></ul>
  2. 2. Agendas <ul><li>■ Overview </li></ul><ul><li>■ Product </li></ul><ul><li>■ Price </li></ul><ul><li>■ Place </li></ul><ul><li>■ Promotion </li></ul><ul><li>■ Summary </li></ul>
  3. 3. Overview <ul><li>Location </li></ul><ul><li>Culture </li></ul><ul><li>Art and performance </li></ul>
  4. 4. Marketing Mix <ul><li>■ Product </li></ul><ul><li>• Tourist destination </li></ul><ul><li>• Beautiful beaches </li></ul><ul><li>• Traditional music and dance </li></ul><ul><li>• Ancient temples </li></ul>
  5. 5. Marketing Mix <ul><li>■ Price </li></ul><ul><ul><ul><li>The price to get to Bali/The transportation </li></ul></ul></ul><ul><ul><ul><li>price </li></ul></ul></ul><ul><ul><ul><li>The visas price </li></ul></ul></ul><ul><li>• The price tourists must pay when they are in </li></ul><ul><li> Bali </li></ul>
  6. 6. Marketing Mix <ul><li>■ Place </li></ul><ul><li>• The location of Bali </li></ul><ul><li>• Why Bali? </li></ul><ul><li>1. Beautiful beaches </li></ul><ul><li>2. Ancient temples </li></ul><ul><li>3. Traditional music and </li></ul><ul><li> dance </li></ul>
  7. 7. Marketing Mix <ul><li>■ Promotion </li></ul><ul><li> • The business sector </li></ul><ul><li>1. Sales promotion </li></ul><ul><li>2. Advertising </li></ul><ul><li>3. Direct marketing </li></ul><ul><li>4. Work with local government to improve products and services in Bali </li></ul><ul><li>• The local government sector </li></ul><ul><li>1. Forming a marketing team </li></ul><ul><li>2. Making an effective marketing plan </li></ul><ul><li>3. Execute the plan </li></ul><ul><li>• The central government sector </li></ul><ul><li>1. Establish laws on immigration and tourism </li></ul><ul><li>2. Establish laws on immigration and investment </li></ul><ul><li>3. Work with the local government to improve products and services in Bali </li></ul>
  8. 8. Customers <ul><li>Domestic and international tourists/visitors </li></ul><ul><li>Domestic and international investors </li></ul><ul><li>Domestic and international officials </li></ul>
  9. 9. Summary <ul><li>■ Bali has unique and interesting tourist objects </li></ul><ul><li>■ Bali will be, always be, a fascinating tourist destination for people </li></ul><ul><li>■ Tourists will always remember Bali Island </li></ul>
  10. 10. Questions?
  11. 11. References <ul><li>■ Armstrong, G. & Kotler, P. (2009). Marketing: An introduction </li></ul><ul><li>Upper Saddle River, NJ: Pearson Prentice Hall. </li></ul><ul><li>■ Gubman, E. (2003). The engaging leader: Winning with today’s free agent workforce </li></ul><ul><li>Chicago, IL: Dearborn Trade Publishing. </li></ul><ul><li>■ Kaplan, S. R. & Norton, P. D. (2006). Alignment: Using balance scorecard to create synergies </li></ul><ul><li>Boston, MS: Harvard Business School Press. </li></ul><ul><li>■ http://projectvisa.com </li></ul><ul><li>Visa information: Visa information for indonesia </li></ul><ul><li>Retrieved Sunday, February 22, 2009 </li></ul><ul><li>■ http://www.threebestbeaches.com/asia/bali </li></ul><ul><li>Three best beaches – Bali: Best beaches of bali </li></ul><ul><li>Retrieved Monday, February 16, 2009 </li></ul><ul><li>■ http://bali.romanticholidayguides.com/ </li></ul><ul><li>Bali romantic holiday destination guides: Why bali </li></ul><ul><li>Retrieved Tuesday, February 17, 2009 </li></ul><ul><li>■ http://www.bali-indonesia.com/beaches/index.html </li></ul><ul><li>Bali beaches guide: Everything you need to know about bali beaches </li></ul><ul><li>Retrieved Monday, February 16, 2009 </li></ul>

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