Salty Idealab U 072111

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Presentation I\'m giving at Idealab where I\'m employed with app developer and social media startup UberMedia.

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Salty Idealab U 072111

  1. 1. Who Is SoCal Salty?<br />
  2. 2. How It All Started…<br />Blogworld, Las Vegas, November 2010<br />
  3. 3. 4 Pillars of ProBlogging<br />
  4. 4. What Are The 4 Pillars?<br />CONTENT<br />READERS<br />COMMUNITY<br />MONETIZATION<br />Darren Rowse, aka @problogger<br />
  5. 5. CONTENT<br /> FINDING A VOICE<br /><ul><li>What do you stand for?
  6. 6. FREAKISH PASSION – Saltwater Fishing in SoCal
  7. 7. Secondary – cooking, conservation, kids</li></ul>CONSISTENCY<br /><ul><li>26 posts in first 30 days
  8. 8. Lists (Top 10 Saltwater Fish in SoCal)
  9. 9. Regular features – reviews, trip reports, recipes, new species, how-to
  10. 10. Tone and Content</li></li></ul><li>READERS<br />SOCIAL MEDIA – Twitter<br /><ul><li>Follow people
  11. 11. Tweet 3x per day
  12. 12. Original tweet
  13. 13. RT
  14. 14. @ mention</li></ul>NETWORKING<br /><ul><li>Find authorities and engage them (RT & @mention)
  15. 15. Link exchange
  16. 16. Directories and Networks
  17. 17. Guest Posting
  18. 18. Industry events – ICAST
  19. 19. Bringing fish to your co-workers</li></li></ul><li>COMMUNITY<br />Don’t leave ‘em hanging<br /><ul><li>Reply to comments, emails etc.</li></ul>Invite User Interaction<br /><ul><li>Send me a pic (brag wall)
  20. 20. Ask questions - polls
  21. 21. Take a pic using my fish
  22. 22. Contests!
  23. 23. Screen caps
  24. 24. Topsy</li></ul>My Facebook Page – So Cal Salties<br /><ul><li>More admins
  25. 25. Capts and Crews
  26. 26. Landing People</li></ul>Pending World Record!<br />
  27. 27. MONETIZATION<br />Start local<br />Is Adsense worth it?<br />Affiliate Programs<br /><ul><li>Amazon
  28. 28. Ebay</li></ul>Offline monetization<br /><ul><li>Promotion – boats & landings
  29. 29. Consulting</li></li></ul><li>What’s Next for SoCal Salty?<br />Fishing on the Columbia River between WA & OR to catch a “Salmon Slam” (chinook, coho, steelhead) and benefit Save Our Wild Salmon<br />Headed to Guatemala @Nov/Dec in exchange for creating their social media presence<br />
  30. 30. For more information:Joe Sarmientoemail: socalsalty@gmail.commobile: 323-697-9535<br />

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