Bangkok, Apr. 9, 2009TO:    Dr. Kallaya Suntornvongsagul       ERIC Officer       Environmental Research Institution Chula...
Introduction1.1 Introduction to ProjectProject Background        Nowadays, mankind has achieved the power of progressing s...
plan to the world community. The aim was to produce least solid waste through 1P3Rs theory; prevention, reduce, reuse and ...
management company, we also included practical suggestions in terms ofmanagement and policy that will enhance and strength...
Collection        Why Waste? provides solid waste collection services to millions ofcustomers across South East Asia, rang...
environment. Waste Management works to make a positive difference for theenvironment in every aspect of its business.    •...
Our people make the difference. We are passionate about what we do andthrive on the success of our clients. We continuousl...
and gas company. Formerly known as the Petroleum Authority of Thailand, it ownsextensive submarine gas pipelines in the Gu...
1.3 Conformity with TORWhy Waste submits this bid in conformity with TOR as listed below.1. Why Waste has compiled backgro...
Project Description2.1 Project Necessity        Chulalongkorn University has to bear both physically and financially for t...
Recycling helps conserve important raw materials and protects natural habitats for thefuture.Recycling saves energy       ...
2.2 Study TasksSocial StudyPaper HabitObjective: The objective for this study is to identify how people consume and usepap...
media and also the increase in environmental problem which is a result of too manywastes these days. They feel that it is ...
Plastic HabitObjective of the Study: This plastic habit study is aimed to recognize how much studentsin the university use...
Recycling StudyThe objective: assess the psychometric properties and the utility of a questionnairedevised to investigate ...
do’ (67% - 79%), and ‘because it’s a habit’ (68% - 77%). Of the reasons for notrecycling, the most frequently endorsed wer...
the improvement of campus recycling facilities and the provision of regular collectionservices. Some participants commente...
Communication StudyObjectives: Communication study is a key to success in our campaign. It is used toassemble information ...
recommend. We aimed to secure input from Chulalongkorn community directlyinvolved group of media organizations.Online surv...
2.3 Strong Points/StrategiesIntegrated Marketing Communication        Integrated Marketing Communication, or what the Adve...
doing it. Therefore, during this phase, we will promote benefits participants receivedafter joining the program such as pr...
Work Plan1.1 TasksThis communication plan will be placed in 5 different locations; Faculty of Laws,Faculty of Communicatio...
habit of recycling and separating their trashes as their contributions are seen andsignificant. Again, cutouts will be use...
education. It creates awareness to community that trash can be changed to be money.It encourages people to recycle by brin...
We use the green background to give the feeling of green environment with theconcept of crossword connected 4R together. I...
Advantages:A printed ad is a great way to advertise especially when it is fixed on to a wall whichis situated in a popular...
Small tree:Medium tree:Big tree:
Advantages:A cut-out is a mutually trusted intermediary or channel of communication thatfacilitates the exchange of inform...
Advantages:U-Network is very useful to use as the media channel to communicate with theUniversity students. Additionally, ...
Car tagsThe car tags will be distributed in the last phrase of the campaign for those whoparticipate in our campaign activ...
Advantages:The company opens the club for the students to join in order to have the volunteerstudents. Club can create the...
*      **                                          (*)                                         (**)                       ...
Chulalongkorn University, involving all staff member and students. The example ofrecycled product includes lamps, statione...
Students who want to participate will require to sign up their names in a group 3-5 atthe environment club (which is estab...
A box with all kinds of used papers will be processed in a recycle process of theuniversity later on.5. Mascot “Trasha” ca...
when he or she would see that cheerleader on an advertisement, then that person couldget motivated to do that activities o...
Frequency: every 30 minutes from 8 am to 10 pm.Radio Broadcasting Station: 101.5 MH.ZTarget audience: Students of Chulalon...
3.     Events - A number of events have been arranged to increase knowledge and       understanding of environmental subje...
words “แยกหน้าแยกขยะ”, it can encourage people to separate the trashes instantaneouslyjust before they litter them.Disadva...
Regal/Institutional StudyThailand                       BHUMIBOL ADULYADEJ, REX.                 Given on the 29th Day of ...
point sources pollution."Pollution" means the state of the environment that has been affected, changed orcontaminated by p...
"Minister" means the Minister of Science, Technology and Environment.Section 5In case any provision under this Act refer t...
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
CU Recycle Center
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CU Recycle Center

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In the class, ‘Our Environment’, State of the Thai environment; ecology; air, water, and soil pollution; climate change; solid and hazardous waste management; environmental health; life cycle assessment (LCA); environmental impact assessment (EIA); environmental management; and resource conversation.

As one of the assignment for this course, we were asked to do a communication plan about for an environmental campaign. We were offered to provide a public communication plan to correct the ineffective management and strengthen the existing operation of recycle sector of Chulalongkorn University. We have to do it in form of a bid.

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CU Recycle Center

  1. 1. Bangkok, Apr. 9, 2009TO: Dr. Kallaya Suntornvongsagul ERIC Officer Environmental Research Institution Chulalongkorn University Sataban 2 building, Payathai road, Wangmai, Patumwan, Bangkok 10330Dear Sir: We, the undersigned, offer to provide public communication plans to correctthe ineffective management and strengthen the existing operation of recycle sector ofChulalongkorn University in accordance with you Invitation for Bids dated Mar. 12,2009. We hereby declare that all the information and statements made in this Bid aretrue and accept that any misinterpretation contained in it may lead to ourdisqualification. If negotiations are held during the period of validity of the Bid, we undertaketo negotiate on the basis of the proposed staff. Our bid is binding upon us and subjectto the modifications resulting from Contract negotiations. We undertake, if our bid is accepted, to initiate the waste management relatedto the assignment not later than the date indicated in the advertisement of theInvitation for Bids. Yours sincerely, Orakarn Chantaramungkorn President Why Waste? Sap road, Sipraya, Bangkok 10500
  2. 2. Introduction1.1 Introduction to ProjectProject Background Nowadays, mankind has achieved the power of progressing science andtechnology to be able to supply raw materials to the world’s expanding market andskyrocketing population. Supplying sector acts in accord to demand that has nolimitations – leading to excessive use of natural resources. Environment suffers notonly from human generated damages but also the following excretion and waste. Ithas been estimated that an average person generates 0.8-1 kilogram of solid waste perday. And this number is increasing at the average rate of 7 percent every year, asestimated by Department of Public Cleansing (DPC), Bangkok MetropolitanAdministration. Since solid waste relates directly and closely to mankind, as everyone is awaste producer, it then becomes in local, national, regional, up to global scaleproblem that urgently needs a solution. Chulalongkorn University, with its area of1,154 rai, is no exemption. Number of personnel in faculties, departments, institutes,demonstration school, and organizations together with students makes up a 40,000people in this diverse community. The activities of each community membercontribute to around 2,970 tons of solid and hazardous waste the university has tobear every year. Therefore, solid waste management is needed to reduce the cost theuniversity’s waste elimination and more importantly, to protect hygiene and health ofcommunity members as well as environment they live in. On the one hand, waste can be handled in many ways – open dumps, oceandumps, landfills, exporting waste or incineration. Nonetheless, these solutions arewhat Professor Thanawan Sundhara at Environment Research Institute ChulalongkornUniversity called “late pipe problem-solving” and they lead to pollution which canharm the people as well. No wonder why they are the least preferred solid wastemanagement in the Solid Waste Management Hierarchy. On the other hand, the mosteffective management lies in the “top pipe problem solving,” source rejection,reduction and reuse, which are the most preferable solutions. Recycling is also addedinto the CU Recycle Center’s strategic 4Rs plan; Reject, Reuse, Recycle, and Reduce. In an attempt to make Chulalongkorn University a “green” campus, theadministration has initiated the CU-Envi Watch program, a program that tracksenvironmental issue in the campus. Chulalongkorn University aims to develop asustainable development in the campus and make it as a “Better Place to Live” as oneof the university’s 100th Anniversary missions. The program’s prominent project, CURecycle Center, emerged on Jun. 5th, 2008 to build a systematic, effective andenvironmental-friendly waste management program as well as promote voluntarymind and participation in the community. The concepts of Cu-Envi Watch program conforms with the Rio Declarationon Environment and Development which is the result from 1992 Earth Summit in Riode Janeiro, Brazil. All 172,108 heads of state or governments, 2,400 representatives ofnon-governmental organizations and 17,000 people attended the parallel NGO Forumagreed on consensus to sustainable development and proposed waste management
  3. 3. plan to the world community. The aim was to produce least solid waste through 1P3Rs theory; prevention, reduce, reuse and recycle. Similar to ChulalongkornUniversity recycle sector, the Summit also values highly the cooperation amongcommunity members such as governmental sector, private sector, NGOs and citizens. Even though Chulalongkorn University has many good environmentalprograms and projects, only few of community member acknowledge them.Therefore, instead of invest large amount of money on new waste managementtechnology, communication is needed to strengthen ethics and moral of thecommunity member to combat with major components of the campus’s waste whichare paper and plastic.Objectives 1. To implement public communication plan to sustainably strengthen the operation of CU Recycle Center with particular focus on plastic and paper recycling 2. To promote environmental sense and cooperation among Chulalongkorn University’s personnel and students 3. To create awareness of CU Recycle Center and to get people separating their trashes moreProject Location CU Recycle Center’s five pilot recycling areas; Faculty of Laws, Faculty ofCommunication Arts, Faculty of Education, Chulalongkorn University DemonstrationSchool, and Chulalongkorn’s dormitory.Scope of Study Why Waste? aims at creating an effective public communication plan tosustainably strengthen the operation of CU Recycle Center with particular focus onplastic and paper recycling without any interferences of the existing managementwhich is bound by law and regulations. Nonetheless, as a well-respected waste
  4. 4. management company, we also included practical suggestions in terms ofmanagement and policy that will enhance and strengthen the recycle practice in thefuture.1.2 Company Profile Why Waste? Inc. is the leading provider of comprehensive waste andenvironmental services worldwide. The company is strongly committed to afoundation of financial strength, operating excellence and professionalism. Why Waste? tailors its services to meet the needs of each customer groupand to ensure consistent, superior service at the local level. Headquartered inLondon, the companys network of operations includes 354 collection operations,341 transfer stations, 277 active landfill disposal sites, 16 waste-to-energy plants,105 recycling facilities (30 of which are single-stream technology), 108 landfill gasprojects with 10 more slated for construction in 2008, and 6 independent powerproduction plants. These assets enable Why Waste? to offer a full range ofenvironmental services to nearly 20 million residential, industrial, municipal andcommercial customers.Values and Beliefs Since our establishment, Why Waste operations and investments bothlocally and internationally has always contained our three-benefit philosophy.Passionately embedded into our everyday working life, our businesses andaffiliates with more than 50,000 employees worldwide firmly uphold that our workmust serve as a: • Benefit to the Country • Benefit to the People • Benefit to the CompanyCorporate Culture How we work sets us apart from our competitors. Adhering to sixguiding principles, our working environment constantly involves: • Professionalism • Product innovation • Customer satisfaction • Versatility and adaptability • Quality products at lowest prices • Dedication and loyalty of the workforce Why Waste?s environmental initiatives have drawn recognition numeroustimes from organizations such as the U.S. Environmental Protection Agency, theU.S. Department of Energy and the Wildlife Habitat Council.Waste Management Operations:
  5. 5. Collection Why Waste? provides solid waste collection services to millions ofcustomers across South East Asia, ranging in size from the single residentialsubscription to large national customers requiring comprehensive, one-sourcewaste programs to serve hundreds of locations. With about 22,000 collection andtransfer vehicles, the company has the largest trucking fleet in the waste industryand collects nearly 74 million tons of solid waste per year. Transfer With much of the waste collected by Why Waste? going to its ownlandfills, a supporting network of transfer stations provides an important link forefficient disposal. Why Waste? has strategically located transfer stations toconsolidate, compact and load waste from collection vehicles into long-haultrailers, barge containers and rail cars for transport to landfills. Disposal Why Waste? operating the largest network of landfills in its industrymanages the disposal of more than 116 million tons of waste per year. Thecompany operates its sites according to standards of safety and environmentalcompliance that go beyond regulatory requirements. Why Waste? is focused on solutions that impact the future of solid wastemanagement, including Next Generation TechnologySM, which accelerates thedecomposition of organic waste so that it occurs within years instead of decades.Currently, the company is conducting research to confirm the environmentalbenefits of this alternative method for managing landfill waste. Recycling As the largest recycler of municipal solid waste in South East Asia, WasteManagement processes 8 million tons of recyclable materials each year. Throughthe resources of Why Waste? Recycle South East Asia, we provide cost-efficient,environmentally-sound recycling programs for municipalities, businesses andhouseholds across the region. Renewable Energy For many years, Waste Management has worked with businesses, industriesand public utilities across South East Asia to develop beneficial use projects fromlandfill gas. This gas is a reliable, renewable energy source that is producednaturally as waste decomposes in landfills. When collected, it can be used directlyas medium Btu gas for industrial use or sold to gas-to-energy plants to fuel engineor turbine-driven generators that produce electricity. In addition, our waste-to-energy subsidiary, Wheelabrator Technologies,owns or operates 16 plants that can process up to an aggregate of 21,000 tons ofwaste per day and generate more than 650 megawatts of electricity. This is enoughclean energy to replace more than 6 million barrels of oil and power 600,000homes per year.Accomplishments: Drawing on our resources and experience, we actively pursue projects andinitiatives that benefit the waste industry, the communities we serve and the
  6. 6. environment. Waste Management works to make a positive difference for theenvironment in every aspect of its business. • We recover and process methane gas, naturally produced by decomposing waste in landfills, into an energy source for generating power. We currently supply enough landfill gas to create more than 450 megawatts of green energy that could power about 400,000 homes or replace about 7 million barrels of oil per year or 2 millions tons of coal per year. • With 425 vehicles now converted from diesel fuel to clean-burning natural gas, we operate one of the nations largest fleets of heavy-duty trucks powered exclusively by natural gas. • We have taken a leadership role in promoting the recycling and reuse of materials that would otherwise end up in landfills. Waste Management, combined with its wholly owned subsidiary WM Recycle America, is North America’s largest recycler. We process 5.5 million tons of commodities each year, saving approximately 41 million trees through paper and cardboard recycling alone. • Through its waste-to-energy plants, WM uses solid municipal waste to generate power. This reduces the volume of the waste by 90 percent and saves space in local landfills while providing an economical alternative to the use of fossil and nuclear fuels. • WM partners with communities, government and industries to redevelop closed landfill sites into recreational and commercial facilities such as parks, athletic fields, campgrounds and golf courses. • Across North America, we work with environmental groups to set aside land to create and manage wetlands and wildlife habitats. Our landfills provide more than 17,000 acres of protected land for wildlife; 24 landfills are certified by the Wildlife Habitat Council. • WM helped found the Chicago Climate Exchange, an organization established to provide a voluntary marketplace for reducing and trading greenhouse gas emissions.In-house Departments Why waste does not only offers a strong and efficient waste managementservice to its customers, but we also other specialized services from each of our in-house departments. At Why Waste, each departments work together as a team andthrive to produce the best services to the clients.Our other departments include: • Integrated Marketing Communication Department • Social and Development Department • Research and Development Department • Accounting
  7. 7. Our people make the difference. We are passionate about what we do andthrive on the success of our clients. We continuously work with our clients to ensurecustomer needs are met and results obtained. We are strong believers of integration and were an “integrated marketing”agency before it became fashionable. Our philosophy has always been that byintegrating our creative through all media, tradeshows, sales pieces and corporateliterature, not only would our clients messages be more consistent and effective, butalso more cost-efficient. We believe that by offering a single-source solution, our clients can takeadvantage of the most effective, cost-efficient and measurable marketing solution. Our well-built Research and Development department allows us to gatherinsight so we can better understand what our clients’ customers and prospects wantand need from our clients’ brands. We then develop and deliver relevant and effectivekey messages which resonant with our targets and influence them to buy our clients’brands. !We integrate many of our services so that our clients can reach theirobjectives, grow their business and increase their ROI. We do this by maximizingefficiencies – saving time and money.Company’s Awards and Accomplishments To ensure our highly valued credibility, Why Waste is well trusted amongleading organizations around the world, especially in Thailand. With over 200 clientssince our establishment, we have uplifted many of our key clients’ positioning in theirmarket and become a part of their success. The Charoen Pokphand Group is the largest business conglomerate in Thailand. Its largest subsidiary is Charoen Pokphand Foods, which achieved 116.5 billion baht in revenue in 2005, earning a profit of 6.747 billion baht. Apart from agribusiness, the family-owned conglomerates interests range from retailing, as the franchisee of Thailands 7-Eleven stores, to telecommunications, as the owner of True Corporation, a mobile telephone service provider, Internetservice provider, and cable television company. The Siam Cement Public Company Ltd. is the largest cement company in Thailand.Since its founding, Siam Cement has diversified, under the name Siam Cement Group (SCG), to meet the needs of Thailand’s growing economy, establishing and participating in new industries astechnology and market demand warranted. PTT Public Company Limited, PTT PCL, or simply PTT, is a Thai state-owned SET-listed oil
  8. 8. and gas company. Formerly known as the Petroleum Authority of Thailand, it ownsextensive submarine gas pipelines in the Gulf of Thailand, a network of LPGterminals throughout the Kingdom, and is involved in electricity generation,petrochemical products, oil and gas exploration and production, and gasoline retailingbusinesses. PTT is one of the largest corporations in Thailand. Thai Airways International Public Company Limited is the national carrier of the Kingdom of Thailand. It operates domestic, regional and intercontinental flights radiating from its home base in Bangkok to key destinations around the world and within Thailand. The companys fullypaid up share capital amounts to 16,988,765,500 Baht (9 May 2005) and is 53.77%owned by the Ministry of Finance, the Thai Government.AwardsTHE GREEN APPLE ENVIRONMENT AWARD FOR ENVIRONMENTBEST PRACTICEOne of the biggest, longest established environmental award schemes in the UK.Feeder scheme into the RSA European Business Awards for the Environment. One ofthe most prestigious awards, yet still no entry fee.THE GROSVENOR BEST LOCAL AUTHORITY INITIATIVE (NATIONALRECYCLING AWARDS)One of 10 awards to recognize excellence in recycling and sustainable wastemanagement.CLEANER SAFER GREENER NETWORK AWARDS 2006The award recognizes and rewards excellence and innovation in improving localenvironmental quality. The award scheme exists to share good practice so that allCSG Network members can learn from each other.Winning such a prestigious and visible award demonstrates to the public, staffs,stakeholders and customers that Why waste are taking your environmentalresponsibilities seriously.AWARDS FOR EXCELLENCE - COMMERCIAL WASTE MANAGEMENTINITIATIVERecycling in the commercial and industrial sector is seeing added impetus, driven inpart by legislation and a growing awareness of the economic gains that can be made.HAND IN HAND AWARD - WASTE MANAGEMENTThe award recognizes businesses and organisations that have improved theireconomic efficiency or performance through actions that have simultaneouslyenhanced the South Wests environment.Other awards:EARTH SUMMIT 2002 SUSTAINABLE DEVELOPMENT AWARDS2008 GREEN AWARDS FOR CREATIVITY IN SUSTAINABILITYEDIE AWARDS IN ENVIRONMENTAL EXCELLENCESAFER GREENER NETWORK AWARD - PUBLIC CONSULTATION
  9. 9. 1.3 Conformity with TORWhy Waste submits this bid in conformity with TOR as listed below.1. Why Waste has compiled background information including; - review existing documents relevant to the waste generation, collection and recycle in Bangkok and CU including laws, regulations, and permit requirements - collect basic data focusing on recycle waste and activities - compile the collected information to the operation of waste recycle sector of CU2. Why Waste has analyzed options for enhancing recycling including; - analyze the problems found retarding the sustainability of the Solid Waste Recycle of CU - analyze the possible public communication methods for enhancing the existing recycling operation of CU. The analysis will be undertaken with respects to the social values, economical budget, available technology and university capability. - Recommend the practical methods for enhancing the recycling activities and also with lowest budgets. Select the best communication method with objectives, advantages and disadvantages. - Propose planned activities of the best method that shall be conducted in the year of 2010
  10. 10. Project Description2.1 Project Necessity Chulalongkorn University has to bear both physically and financially for themanagement of as much as 2,970 tons of internally produced waste annually. Chulacommunity members may suffer from lack of sanitation, disturbing odors anddiseases, so waste management is needed. Chulalongkorn Administrators have spottedthe problem and introduced many projects and regulations in response. However, toreduce the burden from waste effectively, according to Factors for Success Chart,what the university lacks is an effective and practical Public Relations campaign tostrengthen the university’s policy and have students and staffs use the waste containerprovided. These three factors will help trigger Chula community to a green society. Not only can Chula community can initiate green movements internally, butChulalongkorn University as one of the most respected institution in Thailand and ahuge waste producer must help bring better welfare to Thai society as a whole. Forexample, it is predicted that in less than 10 years from now, BMA will run out of itslandfills. Landfill sites also emit methane, a powerful greenhouse gas. ChulalongkornUniversity should implant environmental values to its students and staffs to fulfill itsmission and, on the same time, be a role model for other institutions and organizationsin Thailand in accordance to the 100th Anniversary conference of ChulalongkornUniversity. The particaipants has noted the importance of educating ChulalongkornUniversity students to be competent members of the society. However, knowledgealone cannot make one a good social agent. Environmental issues are not creatingconcerns all around the globe and its damages have cost many lives and large amountof money. Without environmental consciousness, people will destroy their ownnatural resources, which can have disastrous effects on the next generations.Benefits from recycleRecycling Conserves Resources When we recycle, used materials are converted into new products, reducingthe need to consume natural resources. If used materials are not recycled, newproducts are made by extracting fresh, raw material from the Earth, through miningand forestry.
  11. 11. Recycling helps conserve important raw materials and protects natural habitats for thefuture.Recycling saves energy Using recycled materials in the manufacturing process uses considerably lessenergy than that required for producing new products from raw materials – even whencomparing all associated costs including transport etc. Plus there are extra energy savings because more energy is required to extract,refine, transport and process raw materials ready for industry compared withproviding industry-ready materials.Recycling helps protect the environment Recycling reduces the need for extracting (mining, quarrying and logging),refining and processing raw materials all of which create substantial air and waterpollution. As recycling saves energy it also reduces greenhouse gas emissions, whichhelps to tackle climate change. Current UK recycling is estimated to save more than18 million tonnes of C02 a year – the equivalent to taking 5 million cars off the road.
  12. 12. 2.2 Study TasksSocial StudyPaper HabitObjective: The objective for this study is to identify how people consume and usepaper in their everyday lives. Moreover, it shows which group of people uses papersthe most. This helps us to communicate directly to the target group; therefore, enablesus to launch an effective recycling campaign. This study also helps us to betterunderstand people’s attitudes toward recycle and how much they collaborate to helprecycling papers. Sometimes it can be difficult to relay to people just how much we consume;particularly those of us in developing countries. While purchasing green this and eco-friendly that are all well and good; one of the root causes of our environmentalproblems is hyper consumption. We simply buy too much of what we dont need andoften even what we dont really want. Remember that hyper consumption can also extend to buying "green". Ourthinking is that if something is labeled environmentally friendly, then we can usemore of it, but we really need to bear in mind that however earth friendly a productmay be, it still requires energy to produce, resources to create and transport to get it tous. Even in the world of green shopping its still a case of everything in moderation.In order to launch an effective recycling campaign, we have to study in many areasincluding social study which is the process of learning people’s behavior. Socialstudies provide a broad overview of human behavior.Since our topic is about recycledwaste; the study is aimed at studying paper habit and plastic habit of people. Paper habit is the study about how people normally use paper. Nowadays,there are many paper industries in Thailand that have risen continually. People usemore paper each day. Therefore, we would like to identify the broad overview ofpaper habit. To study habits, we need to conduct surveys through conversations, reviews ofexisting reports, observation and interactive surveys. From conversations with different people including students in different ages,and staffs, we have found most of the people use at least 10 papers regularly. Studentsare seems to use more paper than other people, especially university students becausethey often copy notes from their friends. Also, most professors prefer to give hand outto students in class in stead of using a book according to convenience andeffectiveness. Besides, all those papers are not recycled paper. For education, usingrecycled paper is not suitable because most people might think that recycled paper isnot clean and clear enough. From the observation, only a few students use recycled paper. Some studentsagree that they prefer to use a new one, and they also reveal that they have manypapers left with one page used only. However, there are many students who do careabout recycling paper since they have known lots of recycling campaign from the
  13. 13. media and also the increase in environmental problem which is a result of too manywastes these days. They feel that it is not a big deal to reuse papers since regularpapers have two pages. We should use as much space as we can to reduce the amountof paper. Some students use one paper two times, and some keep all used papers inone place for using it again.Recycling facts and figuresOn average one tree can be used to create an approx 80,500 sheets of A4 paper. Thismay sound like a vast amount but that actually 786 million trees just to keep theworld in paper for one year.This is not so surprising when you realize that over 150 billion newspapers are soldacross the world every year, and that’s before we start to look at glossy magazines andbooks. • 10-15% of an organizations revenues are spent creating, managing and distributing documents • 60% of peoples time is spent working with documents • 75-85% of business documents are in paper form • The average document is copied 5 times • 90% of a businesss information is in documents, not databasesIn the mid-19th century, there was an increased demand for books and writingmaterial. Up to this time, paper manufacturers had used discarded linen rags for paper,but supply could not keep up with the increased demand. Books were bought atauctions for the purpose of recycling fiber content into new paper, at least in theUnited Kingdom, by the beginning of the 19th century.Internationally, about half of all recovered paper comes from converting losses (pre-consumer recycling), such as shavings and unsold periodicals; approximately onethird comes from household or post-consumer waste.Some statistics on paper consumption: • The average per capita paper use in the USA in 2001 was 700 pounds (320 kg). The average per capita paper use worldwide was 110 pounds (50 kg). • It is estimated that 95% of business information is still stored on paper. [Source: International Institute for Environment and Development (IIED) Discussion Paper (IIED, London, September 1996)] • Recycling 1 short ton (0.91 t) of paper saves 17 mature trees, 7 thousand US gallons (26 m3) of water, 3 cubic yards (2.3 m3) of landfill space, 2 barrels of oil (84 US gal or 320 l), and 4,100 kilowatt-hours (15 GJ) of electricity — enough energy to power the average American home for five months. • Although paper is traditionally identified with reading and writing, communications has now been replaced by packaging as the single largest category of paper use at 41% of all paper used. [Source: North American Factbook PPI, 1995. (Figures are for 1993)] • 115 billion sheets of paper are used annually for personal computers [Source: Worldwatch Institute]. The average daily web user prints 28 pages daily [Source: Gartner group and HP] • Most corrugated fiberboard boxes have over 25% recycled fibers. Some are 100% recycled fiber.
  14. 14. Plastic HabitObjective of the Study: This plastic habit study is aimed to recognize how much studentsin the university use plastic bags and how often. By carrying out this study, we areable to acknowledge that some students are aware of the environmental problemcaused by the plastic bag and chose to avoid using them. This study also guide uswhat kind of applications plastics are being used in and how much they are beingconsumed. This will make it easier for us to establish a campaign that will effectivelyget rid off the plastic wastes in the university. During June to September 2009, we have studied the behavior of students andstaffs around five major locations in Chulalongkorn University which are (1) Facultyof Law, (2) Faculty of Communication Arts, (3) Faculty of Education, (4)Chulalongkorn University Demonstration School and (5) Chulalongkorn dormitory.We’ve found through observations, interviews and surveys that plastic bags havebecome ubiquitous and regularly use by many students because they are lightweight,cheap and functional. Plastic bags are widely used for containing and transportingfoods, produce, powders, ice, chemicals, waste, etc. Of all 40 students and staffsinterviewed and 26 reply from online surveys, average of use of plastic bags is 3plastic bags per day with only 10 percent reusing them sometimes. The highestcontribution to plastic bags usage is to carry food and fruits, therefore they cannot berecycled or reused. However, many restaurants, shops and Seven Elevens try to stop offeringplastic grocery bags due of concerns about their environmental impact. Moreover, 27percent students who concern about global warming are saying no for plastic bag.Packaging represents the largest single sector of plastics use in the University. Thesector accounts for 35% of Chula plastics consumption and plastic is the material ofchoice in nearly half of all packaged goods. Plastics are used in a wide range of applications and some plastics items, suchas food packaging, become waste only a short time after purchase. Other plastic itemslend themselves to be reused many times over.
  15. 15. Recycling StudyThe objective: assess the psychometric properties and the utility of a questionnairedevised to investigate campus recycling, and to consider the results in the light ofcurrent theories with a view to informing interventions1. Secondary SourceWe studied wide ranges of studies and researches concerning recycle practices withinChulalongkorn campus, BMA and Thailand in order to gain important facts and keyinsights of involvement of people in recycle practice.2. Primary SourceInterview In order to develop an effective public communication plan that attacks thecore problems, fully understand the existing recycle sector in ChulalongkornUniversity is needed. Why Waste? Team had arranged interviews with key personnelinvolving directly to the project such as Director of CU Recycle Center, ProfessorThanapan Sundhara, and Campus Maintainance Office. By learning from real experiences with people who drive the CU recycleproject, Why Waste could understand more about its target and identify theirmotivations in order to develop the plan suit for them.Survey The recycling attitudes survey is a program of research by Why Waste? intopublic attitudes towards environmental issues and the psychological and social factorsassociated with different forms of environmentally relevant behaviour. This researchprogramme is specifically concerned with factors associated with campus recyclingbehaviour. In order to get attention and to save natural resources, we decided that oursurveys would come with recycled or used paper. The main aims were to assess the psychometric properties and the utility of aquestionnaire devised to investigate campus recycling, and to consider the results inthe light of current theories with a view to informing interventions. A total of 252completed questionnaires were returned by 11 November 2009. Participants weredrawn from the scope area including, Faculty of Law, Faculty of CommunicationArts, Faculty of Education, Chulalongkorn University Demonstration School, and on-campus dormitories in recycling sector of CU Recycle Center. The sample consistedof 252 participants. Of these, 64% (160) were female, 36% (90) were male. Agesranged from 17 years to 50 years, with a mean age of 36.13 years (SD = 14.72). Onlyone per cent (2) of participants indicated that they had some involvement withenvironmental organisations, mostly at a voluntary level. Around 16% of participants had separated their waste into categories at leastsome of their newspapers, glass, aluminium and plastic in the three months prior todata collection, with most participants using bins provided. However, only 5 per centof them collects recyclable waste and sell at CU Recycle Center despite the fact thatrather more participants (54%) indicated some intention to recycle these waste itemsin the month following data collection. The most frequently endorsed reasons forrecycling were ‘to conserve the earth’s resources’ (85% - 93%), ‘because it’s easy to
  16. 16. do’ (67% - 79%), and ‘because it’s a habit’ (68% - 77%). Of the reasons for notrecycling, the most frequently endorsed were as follows: ‘recycling facilities are noteasily available’ (80% - 84%), ‘there are no local collections’ (70% - 73%), ‘I’m notin the habit of doing it’ (64% - 68%), and ‘it doesn’t occur to me to do this, or Iforget’ (61% - 65%). Principal components analysis of prompts and barriers produced two and fourfactors respectively. The prompt factors were characterised as follows: to makemoney/to make a good impression (external reasons and social pressures); andhabit/to conserve the earth’s resources (habit/belief). The first two barrier factors werecharacterised as follows: ‘it doesn’t occur to me/I forget’ (I don’t think about it); and‘there are no local collections or facilities’ (it isn’t easy to do). The other two barrierfactors were more difficult to interpret, but the third appeared to reflect a feeling thatrecycling was not important to the participant. These factor scores were used infurther analysis, but the weaknesses of the factor structures were acknowledged.The attitudinal/social variables were also subjected to principal components analysis,and the results were more satisfactory. The first factor was characterised by positivefeelings towards recycling, a sense of responsibility, a sense of social support forrecycling, and a sense of self-identity. The second factor was characterised by havingopportunities to recycle and finding it easy in the following month, and was thus areflection of perceived behavioural control over recycling. The third factor reflectedsocial pressure to recycle (but not a sense of control over this), while the fourth factorcentred on recycling if there were penalties or if paid (but a sense of identity assomeone who does not recycle). Scores on the The analysis centred on the factors related to intentions to recycle and pastrecycling behaviour. The results indicated that both past recycling behaviour andintentions to recycle were related to age (with younger people as ChulalongkornUniversity Demonstration School students being more likely to separate trashesand/or recycle). Past recycling and intentions were also related to positive feelingsabout recycling, to finding recycling easy to do (perceived behavioural control) and toinvolvement in environmental groups (with those recycling most or all of their wasteexpressing more positive feelings, indicating that they found it comparatively easy todo, and being more likely to have an involvement in environmental groups). Further,those recycling most or all of their campus waste, and intending to do so in future,were more likely to indicate that they had recycled out of habit and to conserve theearth’s resources, and they were less likely to have failed to recycle because theyforgot/couldn’t be bothered, or because there were no local collections or facilities.The results of the discriminant function analyses indicated that when all other relevantvariables were statistically controlled, those who had some intention to recycle weremore likely to have recycled in the past, they were more likely to have recycled out ofhabit and to conserve the earth’s resources, and they were more likely to findrecycling easy to do (perceived behavioural control). Those who had not recycledanything in the previous three months were less likely to have recycled out of habit orto conserve the earth’s resources. More informatively, with this and the demographicvariables controlled for, they were more likely to have failed to recycle because theyforgot or couldn’t be bothered, and they were less likely to feel that recycling waseasy for them to achieve (perceived behavioural control). A large number of participants (44%) provided written comments on theirquestionnaires. The majority of these comments focused specifically on factors whichwould improve their own and other people’s recycling behaviour, typically through
  17. 17. the improvement of campus recycling facilities and the provision of regular collectionservices. Some participants commented on the need for education and the raising ofawareness of recycling and other environmental issues, while others took a broaderview of the problems (often economic) associated with environmental issues. Anumber of comments were related specifically to the structure of the questionnaire,although, interestingly, some participants mentioned that the questionnaire itself hadreminded them of the importance of recycling. Many participants commented on the problems they had with findingrecycling facilities, and it was clear that most had little or no access to the RecycleCenter. There is strong evidence to suggest from the current study that if theorganisational structures were to be put into place, people in ChulalongkornUniversity would make good use of them. Even though there was a low level ofawareness of existing recycle and other environmental projects in ChulalongkornUniversity, there was a high level of awareness of the importance for recycling. Inaddition, many of our participants made it clear that they wanted to do more in theway of recycling. Under the current circumstances, with a lack of facilities, it was not surprisingthat attitudinal, social and educational issues were less important in determiningactual behaviour. However, these factors did vary significantly across groups ofrecycling behaviours and intentions, and when recycling is relatively easy to do,attitudes and social factors are likely to play a more substantial role. The currentliterature (e.g. Terry et al., 1999b; van Knippenberg, 1999) suggests that socialfactors, in terms of identification with social groups, may play a crucial role indetermining the acceptance of information and persuasive material, and in translatingthat acceptance into behaviour. This is consistent with the results of the current study,in which it was found that social support and self-identity differentiated betweenrecycling groups (as part of the ‘positive feelings’ measure), whereas perceived socialpressure (without identification) did not.
  18. 18. Communication StudyObjectives: Communication study is a key to success in our campaign. It is used toassemble information needed in tailoring the use of a variety of communication toolsand the use of message strategies to produce the most impact on target audienceswhich is Chulalongkorn University students and staffs. This exploratory study of media’s impact was designed to unfold in two majorphases. The first phase, which began in March 2004 and ends with this report, wasdesigned to be a learning process that would inform the building of a framework, ormodel, for measuring media’s and message’s impact on Chulalongkorn audiences andchannels of distribution. While ultimately dependent upon findings from this firstphase, the second phase was originally conceived to be a testing process, whereby wewould pilot test our model in the recycle sector, (1) Faculty of Law, (2) Faculty ofCommunication Arts, (3) Faculty of Education, (4) Chulalongkorn UniversityDemonstration School and (5) Chulalongkorn dormitory in order to see how well themodel captures desired media and message impact – creating awareness about the CURecycle Center and educating the recycling practice to students and staff atChulalongkorn University. For the first phase of this study, we drew upon two primary categories of data.The first category was existing research literature on media specifically inChulalongkorn campus, BMA and Thailand, as well as on impact studies from relatedareas such as community development, mainstream and alternative media, socialmarketing, and social movement/advocacy. Our literature review helped to inform theoverall design and direction of the study, as well as our public communication planpresented former in this report. The plan is our way of positioning media within thebroader media landscape, as well as organizing our findings on potential versusobserved media and message impacts. The plan was also informed by our secondcategory of data—primary data. We gathered the input and expertise of various stakeholders in the media fieldabout measuring media’s impact on Chulalongkorn audiences and channels ofdistribution.Specific primary data sources included the following:ObservationDuring June to Septermber 2008, we study the actual behavior of students and staffsin naturalistic settings in order to get the closest information to the reality. We aimedat observing media behaviors of people in Chulalongkorn University; how they payattention to different media, how many people exposed to the media, what messagecan capture their interests the most, how they responds to certain media and messages.InterviewsIn August and September 2004, we held in-depth interviews with 18 mediapractitioners, intermediaries, and researchers. Respondents were asked about: targetedlevels of impact of available media in the campus; challenges and strategies indifferent media; suggestions and ideas for most effective communication plan in thecampus; and important impact studies and/or measurement tools they could
  19. 19. recommend. We aimed to secure input from Chulalongkorn community directlyinvolved group of media organizations.Online survey. Deciding not to create paper waste ourselves, in August 2004, welaunched an online survey of Chulalongkorn campus media and message. Our broadaim was to conceive and measure impact of each media available in the campus andpotential effective messages on identified target audiences and channels ofdistribution. The survey gathered descriptive information from each respondent, suchas media type, reach, frequency of exposure, and impact focus so that we can tailorour campaign to best match with the audiences. The survey used a range of questiontypes, including multiple responses and open-ended responses. We emailed the onlinelink to the survey to 224 students and staff, a portion of which were provided byManagement Offices of faculties, demonstration school, and dormitory, as part oftheir effort to contribute to CU Recycle program. We also utilized a snowballingtechnique, in that the original recipients of the survey were asked to pass the surveyon to their colleagues in the focus area in recycle sector. We ultimately received 58responses, representing an overall response rate of 26 percent. In order to ensure thatall recipients met our working definition of media and message, we included in thesurvey an upfront question designed to weed out those respondents who did not meetthis definition.
  20. 20. 2.3 Strong Points/StrategiesIntegrated Marketing Communication Integrated Marketing Communication, or what the Advertising Age called itthe single most important influence on strategic decision-making today, is applied toWhy Waste’s public communication plan. The principal benefit derived from theintegration of marketing communication is the synergy. Synergy has been describedas the 2+2=5 phenomenon. By bringing together the various facets of marketingcommunications in a mutually supportive and enhancing way then the resultingwhole is more then the simple sum of its parts." (Pickton and Broderick 2001). Eachelement enhances and supports the other. Why Waste? recognizes the need to plan and build-up all relevant marketingcommunications so that they can work together in harmony to greatest efficiency. Ourcommunication plan is designed to bring out the most competitive advantages of eachmedium available in Chulalongkorn University to establish meaningful dialogue withaudiences and deliver ‘the right message to the right person at the right time.’ Thecampaign also maintains relationship with audiences by constantly reminding themwith recycle practice and CU Recycle Center. This can be seen when looking at ourtelevision advertisement and the images and messages carried through it. Even thoughmessages are delivered through various media, with the use of IMC, they remainconsistency. Consistency is a significant key for the program achieve its goal becauseaudiences will not get confused with scattered messages and they will remember andrecall the messages easier.Psychological approach In order to achieve the most effective outcome, when choosing messages todeliver, we not only carefully assess our target audiences but also study the bestapproach to get the messages to their minds. We studied many significant researchesand studies in psychology field and come up with the most practical plan in threecritical phases; create awareness phase, educate phase and feel good phase. The first phase, create awareness phase, stems from the theory that familiaritybreeds liking and positive attitude, which can lead to desired actions. In this stage, wewill launch our IMC plan through various media so that people in ChulalongkornUniversity will be exposed to our messages as frequent as possible. The second phase, educate phase, conforms to the evidence that people aremore open to and seeks information that is in accord with their attitudes or preference.Positive attitudes towards the campaign, CU Recycle Center and recycle practice thatwe have built during the first phase will help the audiences to be more receptive andresponsive to the more informative information in this stage, while remainingconsistency in the message. The last phase, feel good phase, lies on the techniques of post-marketingcommunication widely used in global market, which mainly relies on two studies;(1) One will seek information to reduce one’s cognitive dissonance. People sometimesthink that they could have made a better choice, same as recycling people. Some ofthem may feel what they received whether they are emotionally or financially are notworth their efforts. Our campaign will focus on reminding good feeling that they maygain from the project. (2) If one associates good feeling with an action, one will keep
  21. 21. doing it. Therefore, during this phase, we will promote benefits participants receivedafter joining the program such as pride and self-respect of helping the campus green.Our main goal at the end of communication plan is to keep community members tocontinue separate trash and recycle even if there will be no promotion in the future.Creative use of communication tools Because of today’s media clutter within Chulalongkorn campus; for example,walls are full with different posters each fighting for attention, community membershardly notice or pay attention to any of them. Therefore, we come up with creativeuses of media to get out of the clutter and deliver desired message directly to desiredtarget audience. Promoting with the famous and well-respected ChulalongkornUniversity Cheer Leader or providing car tag are ones of them. Club activities notonly help reduce the cost of hiring staff but also, more importantly, encourage asustainable recycle practice among members of Chulalongkorn University. Moredetailed is elaborated in Work Plan section.Environmental friendliness We practice what we preach. We promote recycle practice so we aimed not tocreate waste and harm the environment ourselves during research and campaign. Forexample, we used e-mail and recycled/reused papers rather than new ones for oursurveys in recycling study and communication study. Furthermore, we tried tominimize the number of papers used in the communication plan and emphasized onother media such as reusable cutouts, TVC, radio spot or events which do not requireas much natural resources.
  22. 22. Work Plan1.1 TasksThis communication plan will be placed in 5 different locations; Faculty of Laws,Faculty of Communication Arts, Faculty of Education, Chulalongkorn dormitory, andChulalongkorn University Demonstration School.Our campaign will be divided into three different phases. These phases will havedifferent objective and purposes that will work together as a whole to achieve ourmain goal, which is to get people separating their trashes more. We believe that bychanging the campaign, we will generate interests among the target audience andtherefore lead to our desired result more effectively than if we were to use onecampaign for the whole year.Phrase oneIn this stage, the campaign will focus on creating awareness among the targetaudience about the Chulalongkorn recycling centre as well as promoting the habit ofseparating trashes. Cutouts and print ads are used to promote the recycle centre toencourage more people to participate in the trash-selling program on Wednesdays atFaculty of Education. Moreover, new modernly designed recycle rubbish bins,together with cutouts, will be placed in 5 significant locations in the scope of work topersuade people to separate their trashes more. A Television Commercial (TVC) willalso be aired in the Chulalongkorn TV network, U-network, to reinforce theimportance of recycling and separating garbage. In addition, as our campaign willstart in January, the same month as the annual Thammasat-Chula football match,we’ve come to realize the impact that CU Cheerleaders have on our target audience inthis period of time. Therefore, we will also be using CU cheerleaders as the campaignpresenters to promote and gain publicity for the campaign. The campaign’s print adwill also be featured in the university’s famous magazine, BAKA.Phrase twoIn this stage, the campaign will focus on educating people about the alternative waysof making contribution to save the environment. By using cutouts and events that willgo around the scope of work, the four R’s, recycle, reduce, reuse, and reject, will beput into play. Also, as this is the time where new freshmen are coming into theuniversity, this is therefore a great opportunity to induce the newcomers to makecontributions and make them feel that recycling is part of being a Chula student. Abooth will be put up in the day of the CU first date which will feature many funactivities and games about recycling and separating trashes. Not only this willpromote the campaign to the students, but also by using activities and games, this willhelp to get the message get through to the young teens. TVC will continue to be airedon the U-network and the campaign’s song will be launch as a radio spot on the CUradio to, again, get through to the audience.Phrase threeIn this stage, the campaign will focus on reinforcing and encouraging the targetaudience to continue to pursue the habit of recycling and separating their trashes. Theobjective of this post communication stage is to make the participants feel good aboutthemselves and that their participations are appreciated. By making they feel goodabout what they’ve done; this will help participants to be more likely to continue the
  23. 23. habit of recycling and separating their trashes as their contributions are seen andsignificant. Again, cutouts will be used to get the message across. Moreover, a printad will be placed in different faculty’s magazines and TVC will continue to be airedin the U-network. Moreover, the ‘I can recycle’ car tags will be produced and givenout to the participants as a way of showing their pride of knowing how to recycle andseparate their trashes to other people.We come up with many communication tools; Print ad, cut-outs, televisioncommercials on U-Network, car tags, club, song, events, campaign ambassador, CUradio channel, website, stand signs, and booth. These communication tools aim toadvertise our campaign to our target group which is Chulalongkorn students andstaffs, Chulalongkorn Demonstration School students and other people in the scopearea.The mascot, named “Trasha”, also plays a main role inour recycled campaign. Trasha acts like a symbolwhich appears in every kind of our communicationtools used in this program in order to create consistencyand recognition.Print AdThe print ad will be placed in many places; wallsaround the university, Chula magazines, Facultymagazines, and stickers in order to advertise the campaign. And the design of the printad will adjust in accord with the main focus of each phrase.It is easy to introduce the campaign in university magazine; since it can help thecompany reaches the target audiences. This strategy is very cost-effective, as ourprinted ad will be exposed directly to our target group after the company gives thosemagazines sponsorship. The company can easily build awareness, providesinformation of the campaign, persuades the students and staffs to act, reminds andreinforces the students and staffs to take the actions. However, the print ad in themagazine must be creative and well-planned in order to catch the attention from thereaders, and stimulate them to take the actions in accord with the campaign.Our printed ad comes with 2 sizes; the poster size (60x30 cm.) and the sticker size(18x10 cm.). For the poster size, we will break up into 3 designs; ขยะ=เงิน, 4Rs, andThank You. 20 posters of each design will be placed around the scope area. And forthe sticker size, which will be on the tables around the scope area, comes in short andbrief words about the recycle center on another CU Wednesday design.1. =We came up with this print ad, since when people think of recycling, people do notalways think of making money. This idea is contrast to the common knowledge ofpeople, so it gets people interested.Most people think about recycling in terms of reducing trash or helping theenvironment. While these things are true, it is also true that students can easily makemoney by recycling. This print ad is used to promote the recycle center to encouragemore people to participate in the trash-selling program on Wednesdays at faculty of
  24. 24. education. It creates awareness to community that trash can be changed to be money.It encourages people to recycle by bringing paper, can, bottle, plastic or otherrecyclable waste to sell at faculty of education every Wednesday. 50 Sa-tang for onebottler for example, can turn to be a hundreds Baths.Recycling will definitely reduce the amount of trash you generate each week. Bringyou recycle trash to recycle can really save them some money. This is a greatopportunities to make money by recycling.2. 4RA number of waste prevention techniques are available, and they are commonlysummarized as the so-called 4Rs: reduce, reuse, recycle and reject. We focus on thisfour in resolving waste management problems.Waste disposal is one of many major issues for the university and our community.This print ad will encourages students to minimize waste by rejecting and reducingwaste, and re-using and recycling, as a result we will be able to cut waste by up to 50percent.Rejecting waste by looking for ways of producing and using goods that stop wastebeing generated. The most effective way is to reduce your waste before it becomesrubbish. The student should choose products that can be used productively, recycledin your area, and have minimal packaging.Reuse containers, packaging or waste products and recycle waste material intouseable products. Recycled goods have already saved resources and raw materials andhelped reduce the overall quantity of waste. Many products are identified as recycledor partially recycled on the label or on the product itself. Recycle waste included allglass jars and bottles, aluminums and steel cans, PET plastic soft drink bottles andHDPE plastic milk and detergent bottles. It may also be possible to include paper,light cardboard, newspapers and junk mail, and milk and fruit juice cartons.
  25. 25. We use the green background to give the feeling of green environment with theconcept of crossword connected 4R together. It represents that 4R is interconnectedand help the environment becomes beautiful.3. Thank youThis print ad will launch in the last phrase in order to thank you for the cooperationand also stimulate the future actions.The print ad portraits the map and show how far we reach in this campaign, however,we still need to keep doing it in order to reach our major goals.4. CU Wednesday (sticker size)
  26. 26. Advantages:A printed ad is a great way to advertise especially when it is fixed on to a wall whichis situated in a popular public place. Also, it is a great thing to use and will certainlypromote our campaign. It helps the company to deliver advertising messages directlyand precisely to the target audience with high frequency.Also a poster is only needed a few which can be rather cheap compared to things likeflyers and brochures that are needed to mainly produce over 100 of them.Disadvantages:Although using a print ad is effective, it must be carefully planned and organized. Thecompany must choose the right place and time to put the print ad. Since now theadvertising is much cluttered, it requires creativity to grab the attention from thepublicity as well as inspires them to take actions.Cut-outThe cut-out comes into 2 approaches; regular cut-out and cut-out with the rubbish bin.Each of the two will be positioned in the 5 different places in the scope area.1. Regular cut-outThe design of the regular cut-out will similar to the design of the print ad but comes itthe bigger size. Like print ad, the cut-out comes in 3 design; ขยะ=เงิน, 4R, and CUWednesday. And it will adjust in accord with the main focus of each phrase.2. Cut-out with the rubbish binThe company will make cut-outs in accord with the new rubbish bins, since theexisting ones are not effective enough to encourage people to separate the trashes intothe right rubbish bins. Some of them have overlapped types of waste, so students andstaffs who want to separate the rubbish will get confused. The new rubbish bin will bedivided into only two main waste in the campus, paper and plastic and cans. It is atransparent plastic without the lid in order to solve the problems of people notseparating the trash because they do not want to touch the dirty lid of the rubbish binmoreover the transparent will provide more safety as it allows to see what is inside thebin. Easiness to understand and act and cleanliness are two keywords for the new bin.The cut-out placed right behind the new bins will be made in each period of thecampaign. The first cut-out will feature the small tree which will grow into the largerone in the second and the third period. This is to show that by separating the trashespeople are improving the environment and the world becomes a better place. This cut-out with the new rubbish bin will separate paper and plastic and cans from the regularwaste effectively and will attract people to separate the trashes.
  27. 27. Small tree:Medium tree:Big tree:
  28. 28. Advantages:A cut-out is a mutually trusted intermediary or channel of communication thatfacilitates the exchange of information. Cut-out is big and easy to notice. It can easilycatch the attention from the publicity. Moreover, it is a reusable advertising medium.Therefore, using cutout not only reduces the cost of the campaign but also preventsthe campaign to create waste itself.Disadvantages:A cut-out is quite expensive and difficult to produce. It requires time and resources tocreate. Also the company must carefully choose the right place and time to place thecut-out in order to be the most effective.Television Commercials on U-NetworkIn Television Commercials on U-Network for our campaign, the song and motionpicture are added together in a scene that would be multi-colored and appealing to anaudience. Lyric as subtitle will be added to the commercial to avoid hearing andmuted televisions problem so that the audience can understand the song better, andthey will enjoy watching the advertising. Besides, TV advertising is considered as alarge communication tool that can reach a large number of audiences.This communication plan will on air on the U-Network. U-Network is the televisionprogram which broadcasts news and information through televisions in theuniversities and the POP bus. POP bus is a daily transportation for Chulalongkornstudents and staffs, therefore is an effective medium to reach directly to our targetaudiences.Our television commercial will use our mascot campaign, Trasha playing as a maincharacter along with the song that music experts composed exclusively for thiscampaign. Trasha will be a symbol of a bin who wants people to separate their trashesbefore throwing away into the bin. The mascot will be a significant promoter used togain attention and remind from students, especially students at CU DemonstrationSchool, and staffs in activities in the campaign plan. The hidden message in this TVadvertising is that the bin also has feeling like human. They will be happy if peopleknow what kind of trashes they want such as paper, plastic, or even hazardous waste.All we have to do is separating our trashes into the suitable bin and everything will bebetter as a result of the effective waste management.Story Board:
  29. 29. Advantages:U-Network is very useful to use as the media channel to communicate with theUniversity students. Additionally, in almost every canteens of ChulalongkornUniversity, there are televisions that available for the programs from U-Network onlyall day long from Monday to Saturday. Also U-Network is broadcasted in POP busthat Chulalongkorn students use as a daily transportation.U-Network is free of charge for the university activity broadcasting, thus it is a verygood way to reduce the cost of our campaign. The company does not have to gothrough the complicated process of getting the on air permission for the video that thecompany made to promote the campaign.Disadvantages:Due to existing regulations, the company cannot control over time and frequency ofthe ads. Furthermore, there are a lot of distractions that interfere the message ofgetting to the viewers. This result in the people paying little attention and thus themessage is not fully received.
  30. 30. Car tagsThe car tags will be distributed in the last phrase of the campaign for those whoparticipate in our campaign activity; the students, the staffs and other outsideparticipants. Moreover, we give the car tags as souvenirs to thank them for theircooperation. Besides, this car tags can help us attracting more people to join in ourcampaign.The car tags will come in 3 patterns; แยกขยะเป็นครับ, แยกขยะเป็นค่ะ, แยกขยะเป็นโว้ย, andแยกขยะเป็นย่ะ. Since using Thai words can get into more people than using Englishwords, we choose simple but strong statements which we assume that it will catchmore attention from the people in the scope area.The car tags will be distributed for 300 pieces and they will be able to choose whichpattern they want to attach in their cars.Advantages:Car tag is a new creative kind of advertising medium that the company uses tostimulate the actions of people, since now vehicle advertising becomes more andmore important to promote the messages. Tags on either parked or driven cars will beseen by a huge amount of people. Using the vehicle can reach the number of peoplenot only inside but also outside the university.Disadvantages:Car tag is quite small and the message must explicitly short but strong which must bewell-designed in order to become more effective. Also it is difficult for the audiencesto perceive the messages.ClubThe company will establish the club for separating the trashes in order to look for thevolunteers to help managing the events in the scope area as well as being the rolemodel of separating the trashes. Establishing the club can build the future power forChulalongkorn students to keep on doing our campaign, although our companycontract is expired. Club can also encourage participation of publics moreover it cantrigger the moral and the positive attitudes for the campaign.
  31. 31. Advantages:The company opens the club for the students to join in order to have the volunteerstudents. Club can create the long-term relationship among the participants and alsocreate the foundation of recycle habits for each member. Furthermore, unlike massmedia, club activities will generate active participation among participants. Word-of-mouth from friends will have more power than what advertising says.Disadvantages:Since being member of the club must dedicate time and interest, it is hard to find thepeople who are willing to sacrifice. Thus, it requires good strategic planning toachieve the short term and long term goals of the club.SongThe song is a good choice to gain people’s attention since a rhythm and song’s lyricare catchy and easy to retain in one’s mind. A message can be perfectly sent to a largenumber of people through the music, and people will accept the message more easilythan giving information in an ordinary simple way. Thus, the song will be usedfrequently through the campaign such as in TVC, radio spot and events.Tone and manner of this song is creative and fun with the lyric that can encouragespeople to separate trash and to realize the importance of waste separation. Nowadays,human are more likely to produce lots of waste than in the past as a result of hightechnology and cultural change. For example, as in the old days, people never usedplastic bag or foam material that can cause a severe pollution problem. And nowplastic, glass and foam packaging have become one of the most serious problems forenvironment since they are not degradable and produce lots of chemicalcontamination that will pass on to living things, including human who invented.The song identifies the problem directly and shows an easy solution for everyone. Thesolution is that we, as the world citizen, should care more about our world and alsothe environment situation that could be worse if we do not help. First of all, peopleshould realize that the trashes are not destroyed naturally. On the other hand, it can bereally harmful to the environment if we keep throwing it away without thinking. Somewastes are reusable if they are separated correctly. Therefore, the waste separation candefinitely be considered as the most important step in managing waste.The main idea of the song is to promote waste separation and to urge people to thinkabout separating waste that everyone can do so easily. After people are giveninformation about how to separate the waste, this song would be a reminder to thepeople that they will remember. The music is easy to remember and recall eventhough they do not consciously receive it. The song can be an effective tool topersuade and motivate people’s behavior since the song is already in people’s mind.Comparing with simple written message, the music is much more interesting andattractive as it nonverbally communicates with people. Moreover, the song can beopened several times without getting bored. Title: Let’s separate our trashes
  32. 32. * ** (*) (**) (**)Advantages:Since singing is fun and entertaining, song is an easy way to make people recognize.Song can retain in people’s memory and easier to recall. It can simply catch audienceattentions and interests and at the same time can pass the message through the lyricsof the song that people can subconsciously perceive.Disadvantages:It needs repetitions and takes time for the people to familiar. However, singing andremembering the lyrics of the song might not lead into actions. Also, it is difficult tocompose the song that can win the audience’s mind.Events1. Handmade EventsThe event is called ‘the handicraft project’. The aim of this event is to sell handmadeproducts from recycled materials, which are provided by environmental club of
  33. 33. Chulalongkorn University, involving all staff member and students. The example ofrecycled product includes lamps, stationery, accessories and etc.The reason of running the handicraft project is to convince students to bring recycledmaterials and remake it as useful products as possible. This event will go around toeach area of university one week per one area.Moreover, this specific event will have a special booth [apart from selling booth] suchas information on recycle, games, competitions as well as education in order to giveknowledge on recycle within Chulalongkorn University. Also the event willencourage students and staff to collaborate and communicate within the university.In order to sell products in this event, people must register to be a member of the CURecycle Club. All members will not be charged for the booth; however they will haveto pay 50 baht for the membership fee.The advantage of arranging this event is, firstly solid waste such as bottles, glasses,cardboards and paper will be reduced around university, and therefore the surroundedenvironment around Chulalongkorn would be more attractive. Secondly, whilestudents enjoy selling recycled products, they would build up a good cooperate amongCU students. Lastly, people who join at the event will earn more knowledge aboutrecycle as well as receiving a good quality recycled product with low price.2. Recycle competition (Furniture)“Why waste” Recycle competition with a solid waste was an innovative competitionaimed to promote recycling and waste reduction to every student and staff in theChulalongkorn University. The competition will be promoted by putting up postersaround the university and through the u-network.Objectives:The aim of the competition is to promote the re-use of waste timber, plastic that iscurrently going to landfill. The competition focuses particularly on post-industrialtimber and plastic packaging wasteWe hope that this event with a solid Competition helps make student aware of thepotential that this waste material has for being re-used and recycled. Our group wouldlike to change students’ attitudes towards solid waste so that students begin toconsider this waste more as a resource that can be reused, rather than as refuse to bediscarded. The competition provides the incentive for students from the timbers andplastic available from these engine pallets and plastic packaging waste.Reasons:For many years, items of packaging such as these pallets and plastic have ended up inlandfill sites. Over 500,000 tons of timber and plastic waste are disposed of each year.However, much of this timber and plastic has the potential to be recycled into newand value added products.Rule of competition:Each group will be given ONE crate which was used to design and create an object oftheir choosing and a pack of used plastic.
  34. 34. Students who want to participate will require to sign up their names in a group 3-5 atthe environment club (which is established).Categories/sections Judges awarded by these three categories:o Best of Showo Most Innovative use of plastic and solid wasteo Best use of an entire plastic and solid wasteExhibition and Award Presentations:o Contestants had 10 days to collect and dry a pallet and then design, manufacture and finish an object.o All creation will be displayed at the exhibition hall of Chamchuri Square where viewers will vote for the winner. The exhibition will be held for four week days.o The announcement of the winner will be held in the last day of the “why waste” activity week, the winner will be rewarded a 20,000 cash and all of the furniture would be donated to insufficient people in rural areas later on.3. Architecture CompetitionEvery student is encouraged to participate in this competition. The competition willbe promoted by putting up posters around the university and through the u-network.Students who want to participate will require to sign up their names in a group 3-5 atthe environment club (which is established).This competition requires the participants to design and create architecture. Thearchitecture must be made from recycle materials provided by the environment clubof Chulalongkorn University.All creation will be displayed at the exhibition hall of Chamchuri Square (Same placeas display the furniture) where viewers will vote for the winner who will win a 20,000baht prize. The exhibition will be held for four week days.The winner’s artwork will continue to be displayed at Chamchuri Square for twoweeks. The rest of the works will be sold to the public in an auction event held atChamchuri Square.4. Recycle paper boxHard-cardboard box will be placed in different faculty within ChulalongkornUniversity, two boxes for each faculty. The box will be outstanding and are placed inan eye-catching spot of each faculty so all students and staffs can see, e.g. thecafeteria, and at the elevator. The two boxes for each faculty include a box for papersthat are used for only just one side whereas the other box is for any kind of usedpaper.The members from the environment club will come and collect these recycle paperonce a week. Papers that are used for one side will be given to photocopy storeswithin the university. To encourage students and staff to collaborate, free photocopieson used paper will be provided at photocopy stores.
  35. 35. A box with all kinds of used papers will be processed in a recycle process of theuniversity later on.5. Mascot “Trasha” campaign‘Trasha’ is a name of this campaign’s mascot. On the week days we will have aperson dressed up to be Trasha and go around to each faculty during lunchtime ofafter school time to promote recycle. This will raises people’s awareness andeffectively get their attention.The song for this campaign will also be played while Trasha visits each place.Advantages:People will earn more knowledge about recycle and events also build good cooperateamong CU students. Moreover, it helps catch people’s interest and motivate people tocare more about recycle. It can also reduce solid waste around ChulalongkornUniversity. Lastly, the furniture from the Recycle Competition will be useful for therural area.Project Ambassador: Chulalongkorn CheerleaderA brand ambassador is a well-connected person or a celebrity who is used to promoteand advertise a product or service. We choose Chulalongkorn cheerleader for manyreasons. A project can achieve some clear-cut goals by using a brand ambassador. Itworks out in building loyalty, as the students may have interest on cheerleader. So
  36. 36. when he or she would see that cheerleader on an advertisement, then that person couldget motivated to do that activities or service, as a respected person is involved.It is a good way to launch the campaign in university with the people from theuniversity. Chulalongkorn Cheerleaders have a lot of influence over the students inour university. They engaged many events every year not only to support about theirperformance but also represent the Chulalongkorn student as a whole and volunteerfor many event. Each year, 11-13 high potential students will be qualified asChulalongkorn Cheerleader.We can see that this year they have the theme of the cheer about “love the earth” andpublish a magazine called “Baka” to show their concerned about global warming.Each of cheerleader are having fashion photo with each issue such as using cloth baginstead of plastic bag, planting tree, using bicycle, etc. The magazine has beendistributed to many students’ hand all overChula and Siam Square along with their 7 days events around the campus in 12faculties and Siam Paragon.They have the experiences to be a presenter. They have been visited many TVprograms, magazines, newspaper, events and radio networks to advertise thetraditional football. They Also they volunteer of many events such as encourage andinform people to come out for the Bangkok governor election in January.In conclusion, Chulalongkorn Cheerleader can be our perfect Brand Ambassadors aswe trust in their ability to answer questions, engage the audience, and increase projectawareness.Advantages:Chulalongkorn Cheerleaders do university activities for free. They are the presenterfor Traditional football which is held every January and broadcasting live on the freeTV channel. These cheerleaders are being respected by many communities in thesociety for their potential, talent and team work which they had learned during thepractice.This group of presenters is presenting that the young people has a power to make ourworld to be green again.Disadvantages:Chulalongkorn cheerleader may not as well known and have persuasive power ascelebrities, however they need no payment. Plus, those cheerleaders don’t availableall year for the project and they have already a hard practice to do. There will be anew team every year. Still, we can use them during their cheer season which isNovember to January and during new cheerleader trial which are August andSeptember.CU Radio ChannelThe radio spot of our campaign will on air on the CU radio channel in the secondphrase of our campaign.Duration: 30 secondsVoice: male voiceMusic: “Yake-ka-ya” (Four-mod) edited version
  37. 37. Frequency: every 30 minutes from 8 am to 10 pm.Radio Broadcasting Station: 101.5 MH.ZTarget audience: Students of Chulalongkorn UniversityPurpose of Broadcasting: to inform and persuade students to join the shopping festivalof “Why waste” and encourage students to recycle in their daily lifeScriptWhen was the last time you bought something for others?When was the last time you contributed to your community?And when was the last time you did something to save our world?………If you can’t remember oneNow, it’s your chance to make a better change for others, community and our world.On 5th to 12th of May 2009, “Why waste” invites you to join our shopping festival ofrecycling furniture and many decorations at Faculty of Communication arts, Facultyof Education and Faculty of law.Advantages:The very first advantage of the radio spot is that it is easy and fast to produce: ratesare very affordable and is suitable for a low budget IMC campaign. It’s also easy totarget your audience by connecting at the frequency station. Moreover, most peoplelisten to the radio while driving; therefore, it gets more opportunity to generate thepublicity awareness.Disadvantages:However, the potential audience that can be reached by radio is limited only by thestrength of the signal for example FM the frequency can not receive countrywide,only for restricted area. As a sound-broadcasting device audiences can not create animage or hardly create it. It’s easy to be distracted by noise. The feedback is hard totract. It’s impossible to know exactly how many people are tuning in at any giventime. Moreover, by its nature, the lack of visuals keeps radio from "sticking" withpeople.WebsiteNowadays, Internet is the biggest and the best information source for the people. Youcan find everything you want while surfing the web. It is easy to make your ownwebsite and use it to spread a message you think is important. The company will havethe website www.whywaste.com. The website contains of five categories about wastepollution which are:1. Programs and Services - The website is organized to helping us adapt to our environment; reducing the impact of waste pollution; conserving biological diversity; and, supporting sustainable development.2. Learning - Find the definitions and resources to help you bring the environment into your classroom or into the activities of your scout, naturalist or youth group.
  38. 38. 3. Events - A number of events have been arranged to increase knowledge and understanding of environmental subjects and encourage positive action on the environment.4. The effects - How do I affect waste pollution? How does waste pollution affect me? How does waste pollution affect the environment?5. What You Can Do - You can make a difference! There are many simple actions that you or your organization can do at home, at work, at school, on the road to reduce waste pollution.Advantages:The information is available to be accessed by anyone, anywhere, anytime.The information within a site can be quickly accessed. There is no need to sift throughseveral pages. The website may provide links to other sites on the same topic and itcan be updated to always provide the latest information. You can look at more thanone page or source at the one time by having numerous windows. Information is easyto gather and print selectively. Moreover, the website creator/author doesn’t need tobe present when someone is retrieving information.Disadvantages:It may be difficult for researchers to locate, especially if there are many similar sites.Because it is not “published” or authorized by a reputable source, the site may bedisregarded as inaccurate. The information on the site may not be reliable.Information may be interpreted incorrectly or used inappropriately. A connection tothe web is needed to access the information, which will be impossible if a computerand connection is not available. It may be difficult to reach your target audience.Stand SignWe design a stand to mimic the traffic sign; the same size and color. Since the standsign says “แยกหน้า แยกขยะ”, our 10 stand signs will be placed near the rubbish bin in thecanteens and all around the scope area. This stand sign will be advertised thecampaign all year round in order to trigger the immediate actions of people in thearea.Advantages:The stand sign will completely catch the attention of the people who pass by, since itsbig size and yellow color is similar to the real traffic sign. Also, as the short and clear
  39. 39. words “แยกหน้าแยกขยะ”, it can encourage people to separate the trashes instantaneouslyjust before they litter them.Disadvantages:The stand sign costs highly, since it requires metal which is an expensive material andit has to come in the real size and color of the traffic sign. Also, it has to make fromthe quality materials, since it will have to stand throughout the year of the campaign.BoothBooth is the great communication tool, since it can provide lots of information forpeople who are interested in our campaign. We will arrange our booth in theimportant exhibitions of Chulalongkorn University such as CU 1st Date which therewill be lots of the target of our campaign; the current students and the new-comingstudents.There will be lots of activities in the booth. Our volunteers will provide lots of usefulinformation, games, snacks, and souvenirs for the people who participate in the boot.The participants will be educated about how to separate the trashes, causes and effectsof the environmental problems, Chulalongkorn recycle center, CU Wednesday andother important issues. Our volunteers will be available to discuss in everyenvironmental issues in Chulalongkorn community all day long from 8.00 am. –17.00 pm. on the CU 1st Date.Advantages:Booth can provide lots of information for people who are interested in our campaign.It can attract the maximum number of the target audience to meet our goals moreovermaximize our participant interactions.Disadvantages:Booth requires lots of time, money, and energy. The company also has to depend onthe volunteers to manage and cope with the problems themselves. Booth has to bevery well-organized in order to be cost-effective and practical.
  40. 40. Regal/Institutional StudyThailand BHUMIBOL ADULYADEJ, REX. Given on the 29th Day of March B.E. 2535 (1992), Being the 47th Year of the Present ReignHis Majesty King Bhumibol Adulyadej is graciously pleased to proclaim that:Whereas it is deemed expedient to reform and improve the law on enhancement andconservation of national environmental quality.Be it, therefore, enacted by the King, by and with the advice and consent of theNational Legislative Assembly, acting as the National Assembly, as follows:Section 1This Act shall be called "The Enhancement and Conservation of NationalEnvironmental Quality Act, B.E. 2535"Section 2This Act shall come into effect after the elapse of a period of sixty days from the datefollowing its publication in the Government Gazette.Section 3The following Acts shall be repealed:(1) The Enhancement and Conservation of National Environmental Quality Act, B.E.2518;(2) The Enhancement and Conservation of National Environmental Quality Act (No.2), B.E. 2521;(3) The Enhancement and Conservation of National Environmental Quality Act (No.3), B.E. 2522.Section 4In this Act,"Environment" means natural things, which form the physical and biologicalconditions surrounding man and man-made things."Environment Quality" means the balance of nature, being composed of animals,plants, natural resources and man-made objects which is for the benefit of subsistenceof mankind and the sustenance of human-being and nature."Environment Quality Standards" means the parameters of quality standards forwater, air, noise and other conditions of the environment, which are determined as thegeneral criteria for enhancement and conservation of environmental quality."Fund" means the Environmental Fund."Pollutant" means wastes, hazardous substances and other polluting substances aswell as residues, sediments or the remainder of such matters, which are dischargedfrom point sources of pollution or naturally occur in the environment, that have or arelikely to have impacts on environmental quality or to cause conditions poisonous orharmful to the health and hygiene of the public, and shall mean to include radiation,heat, light, noise, odor, vibration or other nuisances emanated or discharged from
  41. 41. point sources pollution."Pollution" means the state of the environment that has been affected, changed orcontaminated by pollutants, resulting in deterioration of environmental quality, suchas water pollution, air pollution, and soil pollution."Point Source of Pollution" means any community, factory, building, structure,vehicle, place of business, activity, or any other thing from which pollution isgenerated."Waste" means refuse, garbage, filth, dirt, wastewater, polluted air, pollutingsubstances or any other hazardous substances which are discharged or originate frompoint sources of pollution, including residues, sediments, or the remainders of suchmatters, either in the state of solid, liquid or gas."Wastewater" means waste in a liquid state, including polluting or contaminatingsubstances contained in such liquid."Polluted Air" means waste in a gaseous state in the form of vapor, steam, exhaust,fume, odor, smoke, gas, dust, soot, ash or other polluting substances in the form ofparticulate matters that can be suspended in the atmospheric air."Hazardous Substance" means explosive substances, inflammable substances,oxidizing and peroxiding substances, toxic substances, pathogenic substances,radioactive substances, genetic transforming substances, corrosive substances,irritating substances, or other substances, whether chemical or not, which may causedanger to human-being, animal, plant, property, or the environment."Nuisance" means nuisance according to the law on public health."Factory" means factories according to the law on industrial plants."Building" means buildings according to the laws on building control."Vehicle" means automobiles or motorcycles according to the law on automobiles,vessels according to the law on Thai vessels, and aircraft according to the laws onaviation."Monitoring Control Operator" means a person licensed to monitor, control, assess,operate and maintain a wastewater treatment or waste disposal facility, or equipment,instruments, tools, appliances for control, treatment or disposal of any other pollution,which the owner or possessor of a point source of pollution manages to constructs andbrings into operation by his own investment and expense for the treatment ofwastewater or disposal of wastes or any other pollutants."Service Contractor" means the person licensed to render for hire the services ofwastewater treatment or waste disposal or monitoring of environmental quality."Conservation Area" means the areas designated as national parks, wildlife reserves,tourism preserve and other protected areas pursuant to the governing laws relatedthereto."Local Official" means:(1) President of the Municipal Council within a municipality;(2) President of the Sanitary District Board within a sanitary district;(3) Provincial (Changwat) Governor within a local administration organization;(4) Governor of the Bangkok Metropolitan Administration within BangkokMetropolis;(5) Permanent Secretary of Pattaya City Administration within the City of Pattaya;(6) Head of a local administration in the administration of the local administrationorganization other than (1) to (5) above, established under the specific law governingthereof, within such local administration organization."Pollution Control Official" means the person appointed by the Minister to performfunctions concerning pollution control under this Act."Competent Official" means the person appointed by the Minister to have the powerand duty to take action under this Act.
  42. 42. "Minister" means the Minister of Science, Technology and Environment.Section 5In case any provision under this Act refer to Province (Changwat) or mandates thepower and duty of the Provincial Governor, such reference or mandate shall denotethe inclusion of Bangkok Metropolitan Administration or the powers and duties of theGovernors of the Bangkok Metropolitan Administration, as may be the case.Section 6For the purpose of public participation in the enhancement and conservation ofnational environmental quality, the following rights and duties may be accorded toindividual persons as provided by this Act or governing laws related thereto:(1) To be informed and obtain information and data from the government service inmatters concerning the enhancement and conservation of environmental quality,except information or data that are officially classified as secret intelligencepertaining to national security, or secrets pertaining to the right to privacy, propertyrights, or the rights in trade or business of any person which are duly protected bylaw;(2) To be remedied or compensated by the State in case damage or injury is sustainedas a consequence of dangers arising from contamination by pollutants or spread ofpollution, and such incident is caused by any activity or project initiated, supported, orundertaken by a government agency or state enterprise;(3) To petition or lodge a complaint against the offender in case of being a witness toany act committed in violation or infringement of the laws relating to pollutioncontrol or conservation of natural resources;(4) To co-operate and assist government officials in the performance of duties relatingto the enhancement and conservation of environmental quality;(5) To strictly observe the provisions of this Act or other laws concerning theenhancement and conservation of environmental quality.Section 7In order to encourage public participation in the promotion and conservation ofenvironmental quality, non-governmental organizations (NGOs) having the status of ajuristic person under Thai or foreign law which are directly engaged in activitiesconcerning environmental protection or conservation of natural resources without anyobjective to be involved in politics or to make profits from engagement in suchactivities, shall be entitled to register with the Ministry of Science, Technology andEnvironment as an NGOs for environmental protection and conservation of naturalresource in accordance with the rules, procedures, and conditions prescribed byministerial regulations.Section 8The NGOs that have been registered pursuant to Section 7 may request governmentassistance or support in the following matters:(1) The organization of volunteers to assist in the performance of duties ofgovernment officials under this Act or other laws concerning the enhancement andconservation of environmental quality;(2) Public relations campaigns and dissemination of information or data to promotepublic awareness and proper understanding and knowledge of environmentalprotection and conservation of nature and natural resources;(3) Providing assistance to people in certain areas of the country to initiate projects oractivities for environmental protection and conservation of natural resources in such

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