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Hydraforum Virality Design: Sara Gallego

Summarized presentation at Hydrafrorum Summit in May 2015 in Madrid, showcasing Samsung content strategy in social media

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Hydraforum Virality Design: Sara Gallego

  1. 1. F**** ME I’M VIRAL @SARAGALLEGOB
  2. 2. Let’s start
  3. 3. I have no budget…
  4. 4. We want it to go viral...
  5. 5. Can you post this?
  6. 6. . Virality does not exists … but it always did
  7. 7. No secret formula
  8. 8. CONVERSATION
  9. 9. YOU HAVE TO BE THERE A L W A Y S
  10. 10. INNOVATION
  11. 11. Usar los medios en tu favor
  12. 12. ESFUERZO ESFUERZO
  13. 13. NO UTILIZAR ESTA PARTE EN BLANCO 4 PILLARS TEAM |MESSAGES| MEDIA| INVESTMENT
  14. 14. Creating a New Note Culture ‘Enabling New Ways of Interacting with the World through S Pen’
  15. 15. NO UTILIZAR ESTA PARTE EN BLANCO
  16. 16. NO UTILIZAR ESTA PARTE EN BLANCO TEAM
  17. 17. NO UTILIZAR ESTA PARTE EN BLANCO PR · CMI · DIGITAL · BRAND COMMUNICATION PR Event & storyelling Concept creation Own media strategy Media strategy Offline & Branded content creation Research
  18. 18. NO UTILIZAR ESTA PARTE EN BLANCO LEARNING 1: PR+DIGITAL WORKS Organic trending topic
  19. 19. NO UTILIZAR ESTA PARTE EN BLANCO MESSAGE
  20. 20. NO UTILIZAR ESTA PARTE EN BLANCO LEARNING 2: CREATE A SOCIAL CONCEPT
  21. 21. NO UTILIZAR ESTA PARTE EN BLANCO LEARNING 2: BELIEVE IN YOUR CONCEPT
  22. 22. NO UTILIZAR ESTA PARTE EN BLANCO Hand-made tweets using a Galaxy Note 4 by our community Manager: Gonzalo Márquez
  23. 23. NO UTILIZAR ESTA PARTE EN BLANCO MEDIA
  24. 24. NO UTILIZAR ESTA PARTE EN BLANCO LEARNING 3: USE CREATIVE FORMATS
  25. 25. NO UTILIZAR ESTA PARTE EN BLANCO INVESTMENT
  26. 26. NO UTILIZAR ESTA PARTE EN BLANCO RESULTS: OUR BEST INTEGRATED CAMPAIGN https://biz.twitter.com/es/success- stories/samsung-mobile
  27. 27. VIRTUAL REALITY TECH 1ST LAUNCH We needed a very simple story telling to create a short, digital and low budget campaign to communicate our pre-sales
  28. 28. 1. CONCEPT #VERPARACREER
  29. 29. 2. SEGMENTED MEDIA
  30. 30. 3. RISK
  31. 31. NO UTILIZAR ESTA PARTE EN BLANCO
  32. 32. NO UTILIZAR ESTA PARTE EN BLANCO RESULTS: A ROI EFFECTIVE CAMPAIGN +337K VIEWS YOUTUBE +12% ER IN FACEBOOK 63% ORGANIC VIEWS 11,72% CTR SOLD OUT 26% TOTAL SALES
  33. 33. NO UTILIZAR ESTA PARTE EN BLANCO

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