Presentation  at  Oddpodz , June 11 th , 2009, by Sarah Guinot and its use to drive traffic to your website
<ul><li>As a way to educate our team at Oddpodz, I was asked to do a presentation on Social Bookmarking, and its use to dr...
<ul><li>General definition </li></ul><ul><li>Digg </li></ul><ul><li>Delicious </li></ul><ul><li>Do’s and Don’ts </li></ul>
<ul><li>Social bookmarking  allows Internet users to  store, organize, search, and manage bookmarks  of web pages on the I...
<ul><li>Social bookmarking sites are  viral : not only do they send nice direct traffic, but the people who browse them of...
<ul><li>A place for people to discover and share content from anywhere on the web  </li></ul><ul><li>It surfaces the best ...
<ul><li>Introduction </li></ul><ul><li>Finding articles related to your website </li></ul><ul><li>Commenting on them </li>...
<ul><li>Delicious is a social bookmarking service that allows users to tag, save, manage and share web pages from a centra...
A quick tour… http://delicious.com/
<ul><li>Posting a story only about our website </li></ul><ul><li>Users do not care about press releases or promotions… </l...
<ul><li>Add value by posting relevant comments </li></ul><ul><li>Engage people </li></ul><ul><li>Visit the sites often to ...
<ul><li>Only bookmark your REALLY good stuff. The fact of the matter is, most blog posts are not Delicious or DIGG-worthy....
<ul><li>Comments?  </li></ul><ul><li>Questions? </li></ul><ul><li>We would love to hear from you! </li></ul>www.oddpodz.co...
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Using Social Bookmarking (Digg and Delicious) to drive traffic to your website

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A presentation on using Digg and Delicious to promote your website, product or service.
Overview and explanation of Digg and Delicious as well as the best and worst practices to market and these websites!
Get famous, not infamous!

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Using Social Bookmarking (Digg and Delicious) to drive traffic to your website

  1. 1. Presentation at Oddpodz , June 11 th , 2009, by Sarah Guinot and its use to drive traffic to your website
  2. 2. <ul><li>As a way to educate our team at Oddpodz, I was asked to do a presentation on Social Bookmarking, and its use to drive traffic to our website. </li></ul><ul><li>We thought this presentation might be valuable to everyone looking to use these media to market their website (or other product/service). </li></ul><ul><li>Don’t hesitate to send me your feedback or ideas! [email_address] </li></ul>
  3. 3. <ul><li>General definition </li></ul><ul><li>Digg </li></ul><ul><li>Delicious </li></ul><ul><li>Do’s and Don’ts </li></ul>
  4. 4. <ul><li>Social bookmarking allows Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata (data about other data), typically in the form of tags. </li></ul><ul><li>In a social bookmarking system, users save links to web pages that they want to remember and/or share . </li></ul><ul><li>These bookmarks are usually public, but they can also be private, or in between. </li></ul><ul><li>Source: Wikipedia </li></ul>
  5. 5. <ul><li>Social bookmarking sites are viral : not only do they send nice direct traffic, but the people who browse them often maintain blogs themselves--thus giving you many secondary link opportunities. </li></ul><ul><li>So…The readers at these sites may be even more valuable than your 'regular' readers, since they have the power to link to you, and thus send exponentially more 'regular' readers (via direct clickthroughs from their links, and the extra Google juice those links give you). </li></ul><ul><li>Source: Performancing http://performancing.com/promotion/links/viral-blog-marketing-via-digg-delicious </li></ul>
  6. 6. <ul><li>A place for people to discover and share content from anywhere on the web </li></ul><ul><li>It surfaces the best stuff as voted on by users. </li></ul><ul><li>No editors: people can collectively determine the value of content </li></ul><ul><li>Everything is submitted by the community </li></ul><ul><li>Once something is submitted, other people see it and Digg what they like best </li></ul><ul><li>If a submission rocks and receives enough Diggs, it is promoted to the front page </li></ul><ul><li>Because Digg is all about sharing and discovery, there’s a conversation that happens around the content </li></ul>
  7. 7. <ul><li>Introduction </li></ul><ul><li>Finding articles related to your website </li></ul><ul><li>Commenting on them </li></ul><ul><li>www.digg.com </li></ul>
  8. 8. <ul><li>Delicious is a social bookmarking service that allows users to tag, save, manage and share web pages from a centralized source </li></ul><ul><li>With emphasis on the power of the community, Delicious greatly improves how people discover, remember and share on the Internet </li></ul>
  9. 9. A quick tour… http://delicious.com/
  10. 10. <ul><li>Posting a story only about our website </li></ul><ul><li>Users do not care about press releases or promotions… </li></ul><ul><li>Trying to sell </li></ul><ul><li>You’ll be blacklisted quickly! </li></ul><ul><li>Only bookmarking your own blog posts. </li></ul><ul><li>Otherwise, people will look at your user history and see you've only joined to promote one blog! If you're going to use the communities to promote your blog, you need to give back as well--bookmark other blog posts you think are worthy. </li></ul><ul><li>Getting discouraged if your stuff doesn’t get enough momentum </li></ul><ul><li>Think about why. Write something even more compelling next month (not tomorrow), and try again. </li></ul><ul><li>Source: Performancing http://performancing.com/promotion/links/viral-blog- </li></ul><ul><li>marketing-via-digg-delicious </li></ul>
  11. 11. <ul><li>Add value by posting relevant comments </li></ul><ul><li>Engage people </li></ul><ul><li>Visit the sites often to check for new contents </li></ul><ul><li>Remember that the top comments are often the only thing people read </li></ul>
  12. 12. <ul><li>Only bookmark your REALLY good stuff. The fact of the matter is, most blog posts are not Delicious or DIGG-worthy. Resist the urge, or, again, you'll be called out as a spammer. </li></ul><ul><li>Write a compelling title. These things live in die by the title. </li></ul>
  13. 13. <ul><li>Comments? </li></ul><ul><li>Questions? </li></ul><ul><li>We would love to hear from you! </li></ul>www.oddpodz.com [email_address]

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