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The Pokemon Go Phenomenon (July 2016)

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A collection of (incredible) stats from the first three weeks of Pokemon Go fever. Presented to the Orange County iOS Developers Meetup (OCiOS)

Published in: Mobile
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The Pokemon Go Phenomenon (July 2016)

  1. 1. July 2016 Showcase Curated by Saren Sakurai > July 26, 2016 What’s up with…
  2. 2. It all began as an April Fool’s Joke.
  3. 3. Record Breaking App Store Performance
  4. 4. Launched 1.0 on July 5th (Soft launch in Australia and New Zealand) App Store Stats
  5. 5. The most downloads in the first week of release in the history of the App Store. (July 2008-July 2016) App Store Stats
  6. 6. Fastest App to #1 in iTunes History
 (13 hrs) App Store Stats
  7. 7. Top 10 Grossing Apps Right Now App Store Stats
  8. 8. The app made $3.9-4.9M on day 1. App Store Stats
  9. 9. 7/10 Players open the app on Day 2. 200% better than the industry average. App Store Stats
  10. 10. 25M active players on 7/14 (Day 9)
  11. 11. Biggest (Peak) Mobile Game Ever. Previous record was 20M by Candy Crush.
  12. 12. 2016 
 
 Go is #1 in all 37 Countries. App Store Stats
  13. 13. 1 in 10 Americans with smartphones are playing the game every day. App Store Stats
  14. 14. 1 in 5
 13 to 24 year-olds have the app installed. App Store Stats
  15. 15. Largest user group is Men 21-27 App Store Stats
  16. 16. 78% 
 are between the ages of 18 to 34 App Store Stats
  17. 17. $6MM a day overall in week three. $1.6MM a day in iTunes App Store Stats
  18. 18. Survey data of 300 users across 11,000 sessions found: 1.An average session in-app receives about 279kb of data. 2.App pulls data on average 6mb per hour (peak of 14mb/hr.) 3.It drains the battery at about 30% per hour. 4.50% more battery than Facebook, YouTube, or Google Maps. App Usage Stats
  19. 19. WHY?
  20. 20. 03/09/2015 It’s the first Augmented Reality game to go mainstream.
  21. 21. 03/09/2015 Leverages a popular franchise and a sense of nostalgia driving adoption across age segments.
  22. 22. 03/09/2015 Local Businesses purchasing lures to draw trainers into their storefronts.
  23. 23. Game Mechanics
  24. 24. Apple’s Gameplay Core Loop http://asciiwwdc.com/2014/sessions/602
  25. 25. Pokemon Go’s Core Loop: 1. Collect all the Pokemon you can see 2. Transfer duplicate Pokemon to the Professor to get candy 3. Power up and Evolve Pokemon to gain XP and level up Repeat Game Mechanics
  26. 26. Blissful Productivity + Completist Nostalgia Game Mechanics
  27. 27. Chained Schedules of Achievement + Behavioral Momentum Game Mechanics
  28. 28. Communal Discovery + Envy/Pride + Viral Game Mechanics Game Mechanics
  29. 29. ocios.org 1,800 members 7 monthly events. RSVP on Meetup.com

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