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Insights From Where Marketing Meets IT

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Increasingly the CMO and the CIO are collaborating on tools to help both the marketing suite and the internal communications suite—for the mutual benefit of both. Here are a few insights form having worked in between both suites for the last 7 years.

Published in: Economy & Finance

Insights From Where Marketing Meets IT

  1. 1. Insights From Where Marketing Meets IT. Created for C.A.A.M.P by Saren Sakurai
  2. 2. @saren Group Account Director Digital Marketing User Experience Marketing Automation 🤓
  3. 3. 🤓@saren@saren Liberal Arts Major ENFP Pisces Monkey
  4. 4. CLIENTS Consumer Goods Automotive Entertainment Insurance Health Care Enterprise Software
  5. 5. 🤓CMO CTO 💭 🤔 🏋
  6. 6. THINGS STUDIED
  7. 7. 3,874 DIGITAL TOOLS
  8. 8. USERS=HUMANS
  9. 9. USER TESTING
  10. 10. FOCUS GROUPS
  11. 11. PATTERNS
  12. 12. 🌎External 🏢Internal
  13. 13. EXTERNAL FACING TOOLS ARE ALL ABOUT…
  14. 14. RELATIONSHIPS
  15. 15. Treat the Customer as an Individual Human Being
  16. 16. Let them choose the channel of communication.
  17. 17. Build a relationship like you would with a co-worker.
  18. 18. 👉
  19. 19. INTERNAL FACING TOOLS ARE ALL ABOUT…
  20. 20. COLLABORATION
  21. 21. Who in the company knows the answer to my question?
  22. 22. How do you keep knowledge from leaving the company with an individual?
  23. 23. Foster an environment where employees share and advise. ⭐⭐⭐⭐⭐ 🍣🍺🍦
  24. 24. 👉
  25. 25. 🤓Thanks.

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