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6 Weeks to Social Media Independence

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This is a presentation that I have been developing to help pre-seed funding startups and Small Businesses get started in Social Media. The deck outlines everything you need to know to go from zero to a initial digital brand platform. Obviously, there is a lot of detail to be filled in during the live presentation and discussion. During formal training, this presentation introduces a checklist of one task per day to be completed everyday for six weeks.

For a PDF of the master task list, and links to all of the resources mentioned in this deck, please see my project page: http://sarensakurai.com/presentations/six-weeks-to-social-media-independence/

Contact me if you are interested in working together.

Published in: Business, Technology
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6 Weeks to Social Media Independence

  1. 1. 2012 Q3 Six weeks to SOCIAL MEDIA INDEPENDENCEA step-by-step guide for startups and small business “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai Photo by http://ameblo.jp/vegitaouji
  2. 2. 2012Q3About Me SarenSakurai.com “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  3. 3. 2012Q3My Experience “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  4. 4. 2012Q3The Big Picture The Wheel of Marketing by Oli Gardner “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  5. 5. 2012Q3The Social Media Slice The Wheel of Marketing by Oli Gardner “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  6. 6. 2012Common Business Goals Q3for Social Media • BUILD BRAND AWARENESS • FIND NEW CUSTOMERS/USERS • INTRODUCE NEW PRODUCTS • SELL PRODUCTS/SERVICES “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  7. 7. 2012The Real Power of Q3Social Media • MEETING USERS WHERE THEY DWELL • LISTENING AND RESPONDING IN REAL TIME • BUILDING RELATIONSHIPS • BUILDING LOYALTY “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  8. 8. 2012There are Q3Plenty ofChannels The Conversation Prism by Brian Solis & Jess3 “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  9. 9. 2012My Approach Q3•ESTABLISH YOUR BRAND ONLINE•DEFINE YOUR AUDIENCE•FIND AND CONNECT KEY SOCIAL CHANNELS•BEGIN A “TEST & LEARN” PHASE We’ll talk Content Strategy later. “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  10. 10. 2012Q3The Six Week Agenda Week One Week Two Week Three ESTABLISH ESTABLISH A MEET YOUR YOUR BRAND CENTRAL AUDIENCE ONLINE BRAND HUB Week Four Week Five Week Six FIND DIG FOR COLLECT & INFLUENCERS CONTENT CURATE Each daily task should take >1 Hour “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  11. 11. 2012 Q3 Two Quick Tips BEFORE YOU START0.0 “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai Photo by http://www.!ickr.com/photos/jon_marshall/
  12. 12. 2012Q3 GET A GREAT BROWSER0.1 Best feature: multiple user accounts “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  13. 13. 2012Q3 GET A MANAGEMENT TOOL TweetDeck0.2 Best feature: scheduling your posts. “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  14. 14. 2012 Q3 Week One ESTABLISH YOUR BRAND1.0 Photo by http://www.!ickr.com/photos/powerbooktrance/ “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  15. 15. 2012Q3SECURE YOUR DOMAIN NAME1.1 Get .com, .net, and .org “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  16. 16. 2012Q3 GET A GOOGLE ACCOUNT1.2 This will be your Master Admin account. “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  17. 17. 2012Q3 REGISTER EVERYWHERE1.3 NameChk.com “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  18. 18. 2012Q3 CONNECT YOUR TEAM1.4 Google Apps is free for up to 10 users. “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  19. 19. 2012Q3 SET UP AN EMAIL LIST1.5 Free up to 2000 subscribers. “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  20. 20. 2012Q3 GET A BRAND IDENTITY1.6 99designs.com “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  21. 21. 2012Q3 CHOOSE A FONT1.6.1 Google webfonts are free. “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  22. 22. 2012Q3 CHOOSE A COLOR1.6.2 “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  23. 23. 2012Q3 SET UP A FACEBOOK PAGE1.7 “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  24. 24. 2012 Q3 Week TwoESTABLISH A CENTRAL HUB2.0 Photo by Lisa Cousineau (http://www.artistcellar.com) “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  25. 25. 2012Q3 CHOOSE A WEB HOST2.1 Get just what you need. You can upgrade later. “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  26. 26. 2012Q3 ★ SET UP A CMS2.2 I recommend Wordpress.org “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  27. 27. 2012Q3GET A GOOD LOOKING THEME2.3 Premium themes run around $30 “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  28. 28. 2012Q3GET THE CRUCIAL PLUGINS2.4 “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  29. 29. 2012Q3 SPAM BLOCKER2.4.1 Akismet.com “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  30. 30. 2012Q3SEARCH ENGINE OPTIMIZATION 2.4.2 Wordpress SEO by Yoast “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  31. 31. 2012 Q3 SOCIAL SHARING TOOLS2.4.3 Socializer “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  32. 32. 2012Q3 POST SCHEDULER2.4.4 Editorial Calendar “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  33. 33. 2012Q3 LAUNCH ‘COMING SOON’2.5 Let visitors subscribe to your MailChimp “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  34. 34. 2012Q3WRITE AN ‘ABOUT US’ PAGE2.6 Highly trafficked by new users. “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  35. 35. 2012Q3 BEFRIEND WEBMASTER2.7 This is crucial for SEO. “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  36. 36. 2012 Q3 Week Three MEET YOUR AUDIENCE3.0 “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyrightby 2012 Saren Sakurai Photo © http://www.!ickr.com/photos/jaredeberhardt/
  37. 37. 2012Q3 DESCRIBE YOUR TARGET3.1 Write down a description. Workshop it. “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  38. 38. 2012Q3 DEFINE DEMOGRAPHICS3.2 Try the Facebook Ad Tool. “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  39. 39. 2012 Q3 CREATE SOME PERSONAS3.3 Choose photos and names. “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai http://www.!ickr.com/photos/aehohikaruki/ http://www.!ickr.com/photos/titlap/
  40. 40. 2012Q3 FIND THEIR HANGOUTS3.4 Google.com/AdPlanner “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  41. 41. 2012Q3CHOOSE SOME KEY CHANNELS 3.5 Start slow and grow. “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  42. 42. 2012Q3 BRAND EACH CHANNEL3.6 Stay true to your brand identity. “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  43. 43. 2012Q3CONNECT FRIENDS & FAMILY3.7 “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  44. 44. 2012 Q3 Week Four FIND INFLUENCERS4.0 “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © PhotoSaren Sakurai 2012 by: http://!ickr.com/photos/cmichel67/
  45. 45. 2012Q3 LEVERAGE KLOUT4.1 Look for a Klout.com score over 40 “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  46. 46. 2012Q3 TRY ALL THE TRACKERS4.1.1 “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  47. 47. 2012Q3 NOTE CATEGORIES & TAGS4.2 They are your high-value keywords. “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  48. 48. 2012Q3 SEARCH & BUILD LISTS4.2.1 Makes for easier reading. “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  49. 49. 2012Q3JOIN GROUPS, LIKE PAGES4.3 Browse as your Facebook Page “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  50. 50. 2012Q3CREATE & FOLLOW CIRCLES4.4 “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai Google+
  51. 51. 2012Q3 ASK & ANSWER4.5 Quora.com “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  52. 52. 2012Q3 ★ LISTEN & LEARN4.6 Twitter + SocialBro “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  53. 53. 2012Q3 WRITE DOWN PATTERNS4.7 Free data is everywhere. Use it. “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  54. 54. 2012 Q3 Week Five DIG FOR CONTENT5.0 “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright by http://www.flickr.com/photos/terinea/ Photo © 2012 Saren Sakurai
  55. 55. 2012Q3 ★COMPILE YOUR KEYWORDS5.1 adwords.google.com “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  56. 56. 2012Q3 FIND CONTENT SOURCES5.2 alltop.com “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  57. 57. 2012Q3 FIND CONTENT LISTS5.3 listorious.com “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  58. 58. 2012Q3 TRACK TRENDS5.4 http://search.twitter.com “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  59. 59. 2012Q3SUBSCRIBE TO EVERYTHING5.5 RSS feeds rule. “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  60. 60. 2012Q3 SET EMAIL ALERTS5.6 Set to weekly to avoid overload. “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  61. 61. 2012Q3ASK FOR RECOMMENDATIONS5.7 from Friends, Co-Workers, Forums & Groups “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  62. 62. 2012Q3 Week Six COLLECT & CURATE6.0 “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  63. 63. 2012Q3PIN PICTURES ON PINTREST6.1 Fastest site to 10 million users ever. “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  64. 64. 2012Q3 LIKE VIDEOS ON YOUTUBE6.2 Second only to Google in searches performed. “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  65. 65. 2012Q3 FAVORITE TWEETS6.3 http://twitter.com/#!/saren/favorites “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  66. 66. 2012Q3 LIKE ON INSTAGRAM6.4 Statigr.am makes this easy. “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  67. 67. 2012Q3 RETWEET ON TWITTER6.5 Twitter.com “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  68. 68. 2012Q3 PREPARE TO BLOG6.6 Content Strategy is a future presentation. “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  69. 69. 2012Q3 SIGNUP SUBSCRIBERS6.7 “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  70. 70. 2012 Q3 Track Your Progress SIX WEEK CHECKLISTGO Photo by: http://!ickr.com/photos/32961941@N03 “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  71. 71. Six Weeks to 2012Q3SOCIAL MEDIA INDEPENDENCE CHECKLIST Week One Week Two Week Three ESTABLISH YOUR BRAND ESTABLISH A HUB MEET YOUR AUDIENCE 1.1 Secure Your Domain Name 2.1 Choose a Web Host 3.1 Describe Your Target 1.2 Get a Google Account 2.2 Choose a Publishing Tool 3.2 De!ne Demographics 1.3 Register via NameChk.com 2.3 Select a Great Theme 3.3 Create Some Personas 1.4 Upgrade to Google Apps 2.4 Add in Crucial Plug-ins 3.4 Find Their Hangouts 1.5 Sign Up for MailChimp 2.5 Launch a “Coming Soon” Page 3.5 Choose Some Key Channels 1.6 Set Identity (Logo/Pro!le Pict) 2.6 Write “About Us” Page 3.6 Brand Each Channel 1.7 Set Up a Facebook Page 2.7 Befriend Google Webmaster 3.7 Connect Friends & Family Week Four Week Five Week Six FIND INFLUENCERS DIG FOR CONTENT COLLECT & CURATE 4.1 Leverage Klout.com 5.1 Compile Your Keywords 6.1 Pin Pictures on Pintrest 4.2 Note Categories & Tags 5.2 Find Content Sources 6.2 Like Videos on YouTube 4.3 Join Groups, Like Pages 5.3 Find Content Lists 6.3 Favorite Tweets 4.4 Create & Follow Circles 5.4 Track Trends 6.4 Like on Instagram 4.5 Ask & Answer 5.5 Subscribe to Everything 6.5 Retweet on Twitter 4.6 Listen & Learn 5.6 Set Email Alerts 6.6 Prepare to Blog 4.7 Write Down Patterns 5.7 Ask for Recommendations 6.7 Invite to Join/Follow/Like For a PDF of this page, and a library of links, please visit http://sarensakurai.com/ “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  72. 72. 2012Q3After six weeks you will • OWN YOUR DIGITAL BRAND • BE MUCH CLOSER TO YOUR CONSUMER • BE CONNECTED TO INFLUENCERS • BE SHARING AS A BRAND • START TO GET GREAT FEEDBACK “6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai
  73. 73. 2012Q3 For links to everything visit SARENSAKURAI.COM saren.sakurai@gmail.com @saren 310.570.7585 Coming Soon! Next Step: Create a Content Strategy.“6 Weeks to Social Media Independence” http://bit.ly/SMIndie :: Copyright © 2012 Saren Sakurai

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