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<ul><li>Team Name: Dolphin </li></ul><ul><li>Name of Participants : V.Saravanan </li></ul><ul><li>M.Vivek </li></ul><ul><l...
Brand Name <ul><li>Dolphin </li></ul><ul><li>-Uniqueness </li></ul><ul><li>-Attractiveness </li></ul><ul><li>-Wise Nature ...
Logo
Tag Line <ul><li>Wise Choice   </li></ul><ul><li>The Dolphin Beer Will Be wise Choice for a consumer </li></ul>
Key Marketing Strategy <ul><li>Plan  to Have Joint Venture with any one or two Companies for Manufacturing Lager Beer.   P...
Blue Ocean Strategy <ul><li>What factors should be created that the industry has never offered? </li></ul><ul><li>Ensuring...
Stay Healthy Campaign <ul><li>Alcohol causes 1.8 million deaths a year, which represents 3.2% of all deaths worldwide.  </...
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Dolphin anna university

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Dolphin anna university

  1. 1. <ul><li>Team Name: Dolphin </li></ul><ul><li>Name of Participants : V.Saravanan </li></ul><ul><li>M.Vivek </li></ul><ul><li>Batch : 2009-2011 </li></ul><ul><li>Phone No:09894075846 </li></ul><ul><li>Email ID:winnit25@gmail.com </li></ul><ul><li>College: Anna University,Coimbatore. </li></ul><ul><li>TamilNadu. </li></ul>
  2. 2. Brand Name <ul><li>Dolphin </li></ul><ul><li>-Uniqueness </li></ul><ul><li>-Attractiveness </li></ul><ul><li>-Wise Nature </li></ul>
  3. 3. Logo
  4. 4. Tag Line <ul><li>Wise Choice </li></ul><ul><li>The Dolphin Beer Will Be wise Choice for a consumer </li></ul>
  5. 5. Key Marketing Strategy <ul><li>Plan to Have Joint Venture with any one or two Companies for Manufacturing Lager Beer. Preferably Carlsberg India, Asia Pacific Breweries Ltd (APB) </li></ul><ul><li>Joint Venture Plan has to be effective for 2years. </li></ul><ul><li>Meanwhile establishing Manufacturing unit. </li></ul><ul><li>Blue Ocean Strategy :- </li></ul><ul><li>Four Key Action : </li></ul><ul><li>What factors should be raised well beyond the industry standard? </li></ul><ul><li>Excellent Supply Chain in North east, Ensures Availability </li></ul><ul><li>of Brand </li></ul>
  6. 6. Blue Ocean Strategy <ul><li>What factors should be created that the industry has never offered? </li></ul><ul><li>Ensuring Retailers & Consumers are experiencing better service. Through Incentives & Unique operation model. </li></ul><ul><li>What factors should be reduced well below the industry standard? </li></ul><ul><li>- High Level Product Display in all Parts of North Eastern Parts . </li></ul><ul><li>- Specific Plans To Trap Tribal Location. </li></ul><ul><li>What factors should be eliminated that the industry has taken for granted? </li></ul><ul><li>Usually North Eastern states are not an Strategical Location for many Corporate. Dolphin Beer roll is to Ensure the North East government that the epicentre of business will primarily north east and hence the Employment opportuinities,taxation benefits will be directly imparted to the North East states. </li></ul>
  7. 7. Stay Healthy Campaign <ul><li>Alcohol causes 1.8 million deaths a year, which represents 3.2% of all deaths worldwide. </li></ul><ul><li>Stay Healthy Campaign stresses on Medicinal Benefits of Beer & Health Concerns of Consumer. </li></ul><ul><li>Campaign Focuses Primarily on Bio-Ethics in Consuming Beer. </li></ul><ul><li>Moderate Consuming of beer is displayed as well as health monitor is set on all Retail Outlet’s, Pub’s, Restaurant’s, Club's. If Possible corporate Function’s. </li></ul><ul><li>This Campaign Creates Social Value for the Brand as Well as the Brand Recall . </li></ul>

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