Choosing a good company name

2,947 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,947
On SlideShare
0
From Embeds
0
Number of Embeds
175
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Choosing a good company name

  1. 1. CHOOSING    A  GOOD  BUSINESS  NAME  
  2. 2. 1.  Brainstorm  How  do  you  want  people  feel  when  they  hear  the  name?  Write  down  the  most  important  words  on  a  paper.    
  3. 3. 2.  Associate  Begin  associa:ng  and  arrange  the  new  ideas  around  the  word.  Hit  the  thesaurus  and  find  all  the  synonyms  for  your  words  and  phrases.  
  4. 4. 3.  Associate  more    Find  more  associa:ons.  Figure  out  what  colors,  plants,  animals,  etc.,  relate  to  your  words.  
  5. 5. 4.  Combine  Combine  associa:ons  from  one  list  with  the  other.  Play  with  combina:ons  of  various  words  and  par:al  words.  And…  don’t  judge  at  this  moment.  
  6. 6. 5.  Reflect  &  prioriDze  Review  your  list  and  just  give  some  thought  to  each  name.  How  does  it  make  you  feel  when  you  hear  it?  Throw  out  any  that  just  dont  fit  and  make  a  priori:zed  list  of  the  rest.   out  of  the  senses   experiencebuzz   out  of  the  senses    added  imagina:on   cassowary      added  imagina:on   youmagina:on   platypus     youmagina:on     commonstory     turtle     zibra     powarm     box  of  ideas   experia:on     risk  passion     bumblebee     out  of  the  idea   zibra     himba     pink  ladybug     experia:on     herero     experiencebuzz     experidea     zybra     box  of  ideas   out  of  the  idea   the  innova:on  factory     bumblebee     idea:on     ifactory     zybra     passiona:on     sarafac:on     the  innova:on  factory     pink  ladybug     sa:nfac:on     sarafac:on     ideac:on   oxygen  factory     oxygen  factory    
  7. 7. 6.  Communicate  Go  over  the  list  with  your  friends.  Let  them  reflect  on  how  each  name  makes  them  feel,  and  how  memorable  they  think  it  is.  Probably  they  will  come  up  with  new  associa:ons,  new  combina:ons  and  new  names.   out  of  the  senses   experiencebuzz      added  imagina:on   box  of  ideas   youmagina:on     bumblebee     zibra     zybra     experia:on     the  innova:on  factory     out  of  the  idea   sarafac:on     pink  ladybug     oxygen  factory     And  please  give  me  a  hand  in  this  process!  Don’t  hesitate  to  send  me  your   comments/  sugges:ons/  remarks/  preferences….    
  8. 8. 7.  Vote  Don’t  only  go  for  the  name  you  prefer  the  most,  but  also  that  your  fellows,  friends  and  future  clients  prefer.     To  be  con:nued….  

×