Intro to Twitter for M2Con Annual SEO & SMO Conference

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Intro to using Twitter, the who, what, why, where and how

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  • 1IN 5 IPHONE USERS IN THE US AND 20% OF THE WORLD POPULATION USES TWITTER 18-29 year olds mostly…We are going to go over 5 things: Why People use Twitter, Why your Biz on Twitter, What to Tweet, How to Tweet , Get followers explore the Twitter interface
  • WHY DO YOU THINK PEOPLE ARE ON TWITTER???? GIVE CANDIES FOR CORRECT ANSWERS!
  • Why else do you think people want to be on Twitter? Yes, they follow businesses! So that leads us to the next question…
  • ANYONE THINK TWITTER COULD HELP THEM AND HOW…??? DOES ANYONE HERE USE TWITTER FOR BUSINESS…
  • I was online when this popped up… To Listen to your customer, to talk with your customers and be there for customer service… simply said your customers are on Twitter so you should be too. People are talking about your restaurant, your hotel, your business online, you need to be listening when they DO talk about you.
  • Bing relaunches Places for Business – that means we need to get this going for our clients… I see this and learn right when news breaks!
  • Retweeted 300 times by afternoon ranked #2.
  • So now that we know why businesses should be on Twitter – …
  • ASK THEM – any ideas what your business might tweet???
  • 20% off on all boats, contest at Fenway… if you tweet during the game, thanking customers for making a pinterest board
  • Adirondack Health Institute is here… you can see that Dana Faber uses hashtags so that people researching specific keywords on Twitter finds them, they link back to their blog posts as well as the tweeting others content – AUTHORITY
  • SHARING STORIES, PROMOTING FUNDRAISERS, THANKING CONTRIBUTORS
  • It’s a conversation… and it doesn’t have to be about business all the time.
  • Usernames, profile picture, hashtags, reply to someone retweet, favorite and event blast out a deal for your twitter fans.
  • Write your headlines: 329 Dance Floor Rocking Party looks. Get that job… SECRET Weapon… bad date confessions. 96% of you are doing this wrong…HOW to Spot them and stop them…
  • Have you ever been at a party and someone only talks about themselves….
  • “imagine being at a party and All Amberly could do was talk about what she’s doing and writing about…. “ She’s cute but you could ONLY deal with that for so long… but what if she said “ I just read this great quick read that Sara Mannix wrote, you would like it because… or I just saw in the WSJ that businesses like yours are making money by…. People like people who share other people’s expertise.
  • So now that you know who’s tweeting, why your business should tweet and what to tweet…. Lets… give it a try!
  • Now that you’ve mastered the art of the tweet, you need to get the right people to follow you! So…
  • Start by looking for similar businesses and your customers!
  • Now that you can tweet and have followers, let’s make sure you understand the interface… let’s…
  • Talk about how it looks on a MOBILE device…
  • Who can tell me what Twitter is? Microblogging – 140 characters,
  • Who can tell me what Twitter is? Microblogging – 140 characters,
  • You have a million ideas, what are your reactions, what are you thinking? What could you do starting today? How can you use these ideas?
  • At 35 minutes ago, you learned that 1 in 5 people with an smart phone are active twitter users… now you know how to reach them and go viral with your message!
  • Who can tell me what Twitter is? Microblogging – 140 characters,
  • Intro to Twitter for M2Con Annual SEO & SMO Conference

    1. 1. Why Do PeopleCare AboutTwitter?
    2. 2. Why is Grandma Joan on Twitter?
    3. 3. Why is Danielle on Twitter?.
    4. 4. Why ShouldYour BusinessBe on Twitter?
    5. 5. To Listen to Your Customers
    6. 6. Listen to other Experts
    7. 7. Social Buzz Effects SearchInformation via Cyrus Shepard SEMMoz Blog.
    8. 8. What do ITweet?
    9. 9. Deals, Contests, Sharing
    10. 10. Be the Expert: Share Info
    11. 11. Tell Stories – Share Others Stories.
    12. 12. What do I need to Know to Be on Twitter?
    13. 13. The Anatomy of a Tweet
    14. 14. The Anatomy of a GREAT Tweet
    15. 15. It’s not about You.photo credit:Whiskeygonebad viaphotopin cc
    16. 16. “I read in WSJ…”.
    17. 17. Let’s Tweet!
    18. 18. How do I Tweet?
    19. 19. Click on that PEN
    20. 20. Ready? Let’s Tweet!Take a photoStart with@saramannix to talkto meOr mentionsomeone:I’m at #m2con with@jeepworld or@biankakUse the hashtag#m2con
    21. 21. How to Retweet (RT)!#m2con
    22. 22. GetFollowers!
    23. 23. Reciprocity
    24. 24. Put Your Twitter Link Everywhere
    25. 25. Invite Your Customers & Find Followers
    26. 26. Get Listed on a Twitter Directory
    27. 27. ExploreTwitter
    28. 28. Your Twitter Home Page
    29. 29. Who’s talking to you? @ Connect
    30. 30. Find Who to Follow on #Discover
    31. 31. What do you look like: Me
    32. 32. SOURCE: HUBSPOT STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010of B2C marketers have acquiredcustomers via Twitter
    33. 33. SOURCE: HUBSPOT STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010of B2B marketers have acquiredcustomers via Twitter
    34. 34. Be Awesomeat Twitter
    35. 35. Be Awesome at Twitter Tip #1
    36. 36. =Be Awesome at Twitter Tip #1
    37. 37. Be Awesome at Twitter Tip #2
    38. 38. Be Awesome at Twitter Tip #3
    39. 39. Companies that use Twitteraverage 2x more leads/monththan those that do not.Be Awesome at TwitterSOURCE: HUBSPOT STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010

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