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Principles of Virality: a Portent U Webinar by Sara Lingafelter

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Learn the difference between popularity and virality, and receive helpful advice about how to activate your audience to help spread the good word about your brand. The guest appearance by Aristotle will SHOCK you! With a focus on how virality can both help and hurt your brand, you'll walk away with a cheat sheet for how to increase the reach of your social media, infographics, videos, and other content marketing.

Published in: Marketing, Technology, Business
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Principles of Virality: a Portent U Webinar by Sara Lingafelter

  1. 1. • • • •
  2. 2. http://bit.ly/1mF05Gz
  3. 3. • •
  4. 4. http://bit.ly/1mF05Gz
  5. 5. • http://bit.ly/1hpWjc1
  6. 6. • • Low (or no) reach on FB Increased reach & engagement on FB
  7. 7. • http://bit.ly/1iacWxt
  8. 8. • • • • • • • •
  9. 9. http://bit.ly/1lGa3DM
  10. 10. http://bit.ly/1jCcepl
  11. 11. http://onforb.es/1fqO5AF
  12. 12. Screenshot from Microsoft ViralSearch: http://bit.ly/1l2Ze05 • Story started with Forbes (1 million followers). People who follow Forbes shared, but there was little sharing past the first generation of shares. • Traditional broadcast- style media. • Doesn’t go beyond first generation.
  13. 13. http://bit.ly/1lGy79y
  14. 14. Screenshot from Microsoft ViralSearch: http://bit.ly/1l2Ze05
  15. 15. http://bit.ly/1fqOeEq
  16. 16. Image by jlorenz1 via Wikipedia, used under the Creative Commons.
  17. 17. • • • •
  18. 18. Image by flickr user ankakay used under Creative Commons. http://bit.ly/1mFAFZo
  19. 19. http://bit.ly/1nrjRq0
  20. 20. http://bit.ly/1igx784 http://bzfd.it/1gyMEzS
  21. 21. http://bit.ly/QyUPGU
  22. 22. http://bit.ly/PujsU7
  23. 23. http://bit.ly/Pub7zN
  24. 24. http://bit.ly/Pub7zN
  25. 25. http://bit.ly/1jOVc8I
  26. 26. http://bit.ly/QyLVJt
  27. 27. http://bit.ly/1lGFGgt
  28. 28. Landing page: YouTube Page:
  29. 29. • • • http://bit.ly/1jalgwS
  30. 30. • http://bit.ly/1l30iRx
  31. 31. http://bit.ly/1rmLEoc
  32. 32. • • • • • • http://bit.ly/1jCdSqO
  33. 33. • • http://bit.ly/1jCdSqO
  34. 34. • • • • • • • • • 50 http://bit.ly/PubKta
  35. 35. http://bit.ly/1jOWfFJ
  36. 36. http://bit.ly/1jCcepl
  37. 37. http://on.fb.me/1nHbsLx Paid reach: 20k Organic reach: 1,23 Viral reach: 8,388 Total reach: 29,744
  38. 38. Social Success: Plan. Post. Promote.
  39. 39. Website Referral Traffic 1,086%Social Referral Traffic Increase
  40. 40. Paid reach: 0 Organic reach: 180 Viral reach: 4,364 Total reach: 4,530
  41. 41. http://www.portent.com/blog/seo/portent- com-manual-penalty.htm
  42. 42. https://plus.google.com/+IanLurie/posts/GpSs MEvz2Mm

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